Sr. Product Marketing Manager/Lead

NetApp; United States; Hybrid; USD 148,000 - 191,000; Full time

Job summary

NetApp and DataPelago are seeking a Senior Product Marketing Manager to own the data‑processing category. You will define messaging, positioning, customer narratives, and GTM content while collaborating with founders, product, engineering, the DataPelago sales team, and NetApp's Product Marketing organization.

You will translate complex tech into compelling buyer value, develop sales enablement materials, and support launches, events, and analyst engagement.

Qualifications

• 8+ years of experience in product marketing or related roles.
• Ability to translate complex tech into differentiated customer value.
• Experience creating messaging for new or evolving products.

Responsibilities

• Develop clear, differentiated positioning for DataPelago and its accelerated data‑processing platform.
• Translate complex technical capabilities into compelling customer, buyer, and business narratives.
• Partner with NetApp Product Marketing to align narratives and coordinate launches.
• Work with early customers and the DataPelago sales team to understand market needs and adoption barriers.
• Create enablement materials for DataPelago sellers and Solution Architects.
• Support industry events, analyst engagement, and early product introductions.
• Balance DataPelago's startup story with NetApp's reach and credibility.

Job description

The Senior Product Marketing Manager will help define and bring to market a new category of enterprise data‑processing technology. This person will own DataPelago's messaging, positioning, customer narratives, and go-to-market content while working closely with founders, product, engineering, the DataPelago sales team, and NetApp's Product Marketing organization.

Location: San Jose, California

DataPelago is building a new data‑processing platform applying accelerated computing for the AI era. Its technology is designed to accelerate analytics and AI workloads by bringing high‑performance compute closer to enterprise data.

About DataPelago And NetApp

Following its acquisition by NetApp, DataPelago combines the ownership, pace, and influence of an early‑stage company with NetApp's global customer reach, resources, and enterprise relationships. DataPelago will continue operating with a focused, startup‑style model while it builds a scalable business and go-to-market motion.

This is a zero‑to‑one environment. We are looking for builders who are energized by ambiguity, move quickly, work directly with customers, and take ownership beyond traditional role boundaries. The strongest candidates will ideally bring experience from both early‑stage companies and established organizations. They will know how to build with speed while also creating the processes, partnerships, and operating discipline needed to scale successfully within a larger enterprise.

The target salary range for this position is 147,900 - 191,400 USD. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance‑Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.

At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in‑office and/or in‑person expectations, which will be shared during the recruitment process.

Job Responsibilities

• Develop clear, differentiated positioning for DataPelago and its accelerated data‑processing platform.
• Translate complex technical capabilities into compelling customer, buyer, and business narratives, including performance, total cost of ownership (TCO), and infrastructure efficiency.
• Partner closely with NetApp's Product Marketing organization to align narratives, share market insights, coordinate launch and enablement activities, and prepare for future integration.
• Work with early customers and the DataPelago sales team to understand market needs, buying triggers, objections, and adoption barriers.
• Turn customer and field insights into messaging, sales plays, presentations, talk tracks, competitive guidance, and executive content.
• Support industry events, analyst engagement, and early product introductions.
• Partner with product and engineering to ensure messaging accurately reflects product capabilities and roadmap direction.
• Help determine which initial markets and use cases offer the strongest path to repeatable growth.
• Create enablement materials for DataPelago sellers and Solution Architects, coordinating with NetApp Product Marketing on materials intended for broader NetApp field and partner audiences.
• Test and refine messaging based on customer response, pipeline progress, competitive dynamics, and field feedback.
• Balance DataPelago's distinct identity and startup story with the reach and credibility of NetApp.

Qualification & Education

• 8+ years of related experience
• Product marketing experience in enterprise technology, data platforms, cloud, infrastructure, analytics, or AI.
• Strong familiarity with modern data-processing technologies and ecosystems, including Apache Spark, Flink, Trino, or distributed SQL engines.
• Understanding of enterprise data engineering and analytics use cases, including ETL/ELT, data preparation, data transformation, batch and stream processing, and large‑scale analytics.
• Strong ability to understand complex technology and translate it into simple, differentiated customer value.
• Experience developing messaging and positioning for new or evolving products.
• Ideally, experience working in both an early‑stage company and an established enterprise.
• Demonstrated ability to work directly with sales, customers, product, and engineering.
• Strong storytelling, writing, presentation, and sales‑enablement capabilities.
• Experience conducting customer, market, buyer, and competitive research.
• Comfort creating strategy and content without relying on established templates or mature processes.
• Ability to move between strategic thinking and hands‑on execution.
• Builder mindset, intellectual curiosity, adaptability, and strong ownership.
• Experience bringing a zero‑to‑one product or new category to market is strongly preferred.

Equal Opportunity Employer

NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.

Why You’ll Thrive at NetApp

At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure.

NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise‑grade storage service natively embedded in Google Cloud, AWS and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.

Our culture

We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.

If you’re ready to innovate, rise to the challenge, and own every moment - make your next move your best one.

AI Disclosure

For select roles, some stages of our hiring process may use artificial intelligence tools to help evaluate applications and candidate selection. These tools support—rather than replace—human decision‑making.