Sr Product Marketing Manager

19109 SPEEDPAY RD; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

ACI Worldwide is seeking a senior product marketing manager to lead strategy, messaging and campaigns for assigned products, leveraging AI-driven insights to optimize content and outcomes. You will collaborate with internal teams and external agencies to implement go-to-market plans and build sales tools.

The role requires a decade of marketing experience in payments, strong writing and presentation skills, and expertise in AI-enabled marketing platforms.

Qualifications

• Bachelor's Degree in related field.
• 10+ years related experience in marketing.
• Payments industry knowledge.
• Strong writing and presentation skills.
• Optimizes marketing measurement and results.
• Excellent collaboration and communication skills.
• Knowledge of AI-enabled marketing and content platforms.
• Experience using AI tools to support content creation and campaign optimization.
• Ability to apply AI-driven insights to strategy and execution.
• Judgment within defined procedures and ethical use of AI.

Responsibilities

• Develop marketing campaigns and initiatives to reach target audiences using AI-driven segmentation and optimization.
• Create compelling content and collateral, from ideation to execution, leveraging generative AI.
• Build and maintain relationships with internal and external stakeholders to align on go-to-market plans.
• Analyze marketing performance with AI-enabled analytics and optimize activities.
• Lead sessions across departments to translate AI capabilities into business value.
• Manage project budgets and evaluate AI tools and platforms for ROI.
• Execute campaigns and events to meet lead generation goals with AI-powered orchestration.
• Conduct market analysis to increase brand visibility and monitor AI trends.

Skills

Campaign strategy

Messaging & positioning

AI-driven insights

Content generation

Stakeholder collaboration

Marketing analytics

Generative AI tools

Marketing automation

Communication skills

Education

Bachelor's Degree

Tools

CRM software

Predictive analytics tools

AI-enabled marketing platforms

Job description

Job Summary

The senior product marketing manager is responsible for working on campaign strategy, messaging and positioning and related sales tools and marketing campaigns for assigned product and/or solution area. He/she will lead marketing efforts by collaborating with internal and external stakeholders and outside agencies to implement and execute against go-to-market strategy and plans, including the application of AI-driven insights, content generation and optimization techniques.

Job Responsibilities

• Develop marketing projects. Develops and executes initiatives to reach target audiences through appropriate channels, leveraging AI tools for segmentation, targeting and campaign optimization.
• Write. Excellent written skills to successfully produce valuable collateral, engaging content, and implement programs from ideation to execution, including the use of generative AI to accelerate content creation, personalization and testing.
• Collaborate. Develop and maintain strategic relationships with key stakeholders internally and externally to establish brand awareness, coordinate market research and marketing campaign efforts, including alignment on AI-driven initiatives.
• Produce insights. Gains insight and assesses with various marketing functions to achieve marketing effectiveness goals, using AI-enabled analytics to uncover trends, customer behaviors and performance drivers.
• Communicate. Lead sessions amongst marketing and other departments with strong communication skills, translating complex topics including AI capabilities into clear business value.
• Track expenses. Manages tracking various projects budget and invests funds wisely, including evaluation of AI tools and platforms.
• Track ROI. Build and deploy data-driven models to track ROI, incorporating predictive analytics and AI-based attribution models.
• Execute campaigns and events. Develop campaigns, plans and execute to fulfil lead generation goals, including AI-powered campaign orchestration and personalization.
• Increase company visibility. Perform market analysis and research competition with the end goal of increasing brand and company visibility, including tracking AI trends and competitor positioning.
• Generate marketing plan activities. Develop and execute specific marketing plans and activities for products including messaging, sales enablement and marketing campaigns, integrating AI-enabled approaches where relevant.
• Produce product messaging. Develop business plans and product positioning in the marketplace and distinguish product against the competition, including positioning around AI capabilities and differentiation.
• Construct value proposition. Develops messaging with focus on maintaining a unique value proposition, incorporating AI-driven benefits such as automation, intelligence and scalability where relevant.
• Develop content. Develops whitepapers, collateral and sales tools, including presentations, demos, and competitive write-ups, using AI tools to enhance productivity and consistency.
• Plan field events. Consults on the planning for key industry events and trade shows, including showcasing AI innovation and thought leadership.
• Perform other duties as assigned.
• Understand and adhere to all corporate policies to include but not limited to the ACI Code of Business Conduct and Ethics, including responsible and ethical use of AI.

Knowledge, Skills and Experience required for the job

• Bachelor's Degree in related field
• 10+ years related experience
• Payments industry knowledge
• Strong writing and presentation skills
• Optimizes best practices in marketing measurement;
• Excellent communication skills for collaboration
• Solid knowledge of various marketing and web tools, including AI-enabled marketing and content platforms (generative AI tools, predictive analytics, marketing automation)
• Experience using AI tools to support content creation, campaign optimization, customer segmentation and performance analysis
• Ability to interpret and apply AI-driven insights to marketing strategy and execution
• Exercises judgment within defined procedures and practices to determine appropriate action, including responsible use of AI outputs
• Demonstrable experience in marketing elements and market research methods

Preferred Knowledge, Skills and Experience needed for the job

• Master's Degree preferred
• Experience marketing AI-enabled products or capabilities within financial services or payments
• Familiarity with AI concepts such as machine learning, predictive analytics and generative AI, and ability to translate these into customer-relevant messaging

Core Capabilities

• Ensure Accountability: holding self and others accountable to meet commitments.
• Drives Results: consistently achieving results, even under tough circumstances.
• Customer Focus: building strong customer relationships and delivering customer-centric solutions.
• Cultivate Innovation: creating new and better ways for the organization to be successful.
• Collaborates: building partnerships and working collaboratively with others.
• Courage: stepping up to address difficult issues, saying what needs to be said.

Applicants must be currently authorized to work in the US on a full-time basis. This position does not offer sponsorship for employment visa status or work permit now or in the future.

ACI Worldwide is an AA/EEO employer in the United States, which includes providing equal opportunity for protected veterans and individuals with disabilities, and an EEO employer globally.