Manager, Product Marketing

RethinkFirst; Iowa Center (IA); Remote; USD 140,000 - 180,000; Full time

Job summary

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key lines of business. You will translate insights into positioning, pricing, packaging, and go-to-market strategies in close partnership with Product, Sales, Customer Success, Finance, and Marketing.

You will shape roadmaps, segmentation, competitive intelligence, and packaging to drive adoption and revenue growth across portfolios.

Qualifications

• 8+ years of product marketing, go-to-market strategy, or related experience in B2B SaaS or a complex solution environment.
• 3+ years of people management.
• Hands-on pricing and packaging experience, TAM/SAM/SOM analysis, segmentation, customer research, competitive intelligence, positioning, and messaging.
• Experience building customer advocacy programs with testimonials and case studies.

Responsibilities

• Lead, coach, and develop a team of product marketers with clear priorities and standards.
• Direct own product marketing strategy and execution from market assessment through launch, adoption, and growth.
• Partner with Product and business leaders to shape roadmaps, priorities, investments, and growth plans.
• Develop market and commercial strategy by researching customers, competitors, and market dynamics.
• Own segmentation, ICPs, competitive intelligence, and TAM/SAM/SOM analysis to inform where to win.
• Turn insights into actionable recommendations for product investment and revenue planning.
• Lead positioning, messaging, value propositions, and differentiation for assigned businesses.
• Own pricing and packaging strategy with cross-functional input to guide decisions.
• Lead go-to-market for new products and major enhancements, aligning audiences and readiness.
• Equip Sales and Customer Success with narratives, enablement, and competitive guidance.
• Identify customer advocates and translate testimonials and case studies into proof points.
• Track adoption and performance metrics and adjust strategies accordingly.
• Communicate priorities and risks clearly to executives and cross-functional partners.

Skills

Product marketing

Go-to-market strategy

Pricing strategy

Segmentation

TAM/SAM/SOM analysis

Positioning & messaging

Product launches

Team leadership

Executive communication

Job description

Manager, Product Marketing
Location: Remote | Full-Time

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead and develop a team while directly owning product marketing for key lines of business. This role translates customer, market, product, and performance insights into clear positioning, pricing and packaging, go-to-market strategies, and growth recommendations in close partnership with Product, Sales, Customer Success, Finance, and Marketing.

In This Role You Will

Lead the Team and Portfolio

• Lead, coach, and develop a team of product marketers, setting clear priorities, expectations, and standards for high-quality work.

• Directly own product marketing strategy and execution for designated lines of business, from market assessment through launch, adoption, and growth.

• Partner with Product and business leaders to shape roadmaps, commercialization priorities, investment decisions, and growth plans.

Define Market and Commercial Strategy

• Develop a clear view of customers, competitors, market dynamics, and whitespace through research, win/loss insights, product data, and field feedback.

• Own segmentation, ideal customer profiles, competitive intelligence, and TAM/SAM/SOM analysis to inform where and how the company can win.

• Turn market and business insights into actionable recommendations for product investment, revenue planning, and routes to market.

Shape the Offer and Bring It to Market

• Lead positioning, messaging, value propositions, buyer insights, and competitive differentiation for assigned businesses.

• Own pricing and packaging strategy in partnership with Product, Finance, Sales, and business leadership, using customer value, competitive context, product economics, and deal data to guide decisions.

• Lead go-to-market strategy for new products, major enhancements, and packaging changes, aligning teams on audiences, objectives, readiness, enablement, and measures of success.

Enable Growth and Measure Impact

• Equip Sales and Customer Success with the narratives, tools, training, and competitive guidance needed to win, retain, and expand customers.

• Partner with Customer Success and Sales to identify customer advocates and translate testimonials, reference stories, and case studies into compelling proof points for campaigns, sales conversations, and executive audiences.

• Track adoption and commercial performance, including pipeline influence, conversion, win rate, retention, expansion, and price realization, and adjust strategies based on results.

• Communicate priorities, insights, risks, and recommendations clearly to executives and cross-functional partners.

What We Are Looking For

• 8+ years of product marketing, go-to-market strategy, or related experience in B2B SaaS or another complex solution environment, including 3+ years of people management.

• Demonstrated ownership of a product, portfolio, or line of business and a record of turning market insight into adoption, growth, or improved commercial performance.

• Hands-on experience with pricing and packaging, TAM/SAM/SOM analysis, segmentation, customer research, competitive intelligence, positioning, messaging, and product launches.

• Experience building customer advocacy programs, developing testimonials, and creating case studies that connect customer outcomes to market positioning and revenue growth.

• Experience partnering with enterprise Sales, Product, Customer Success, Finance, and Marketing teams through complex decisions and launches.

• Strong people leadership with the judgment to set direction, delegate meaningful ownership, give clear feedback, and step into the work when needed.

• Commercial and analytical fluency, including the ability to structure ambiguous questions, test assumptions, interpret data, and make defensible recommendations.

• Excellent writing, storytelling, presentation, project management, and executive communication skills, with the ability to make complex products and decisions easy to understand and move cross-functional teams toward action.

• A hands-on, entrepreneurial mindset and comfort operating in a fast-moving environment with incomplete information.

• Experience in healthcare, education technology, human capital, or another regulated or specialized B2B market is preferred.

Location: Remote opportunities are available to candidates who reside in the following states: AL, AZ, CT, FL, GA, HI, IA, IL, IN, KY, LA, MD, MA, MI, MN, MO, MT, NC, NE, NH, NJ, NV, OH, OK, OR, PA, RI, TN, TX, VA, WA, WI, WY

Our commitment to an inclusive workplace

RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. Accommodations are available for applicants with disabilities.