Sr Product Marketing Manager

Balt USA; Irvine (CA); On-site; USD 130,000 - 160,000; Full time

Job summary

Balt Group is seeking a Senior Marketing Product Manager for the USA market, focusing on hemorrhagic products. You will drive downstream marketing, align clinical data with commercial goals, and manage product launch strategies, with potential upstream involvement as needed.

You will build KOL relationships, coordinate with cross-functional teams, and support field education while traveling up to 30% to meet strategic goals.

Qualifications

• Bachelor’s degree required.
• Minimum of 5 years product management experience in medical device or related industry.
• Able to travel for business as needed.

Responsibilities

• Lead downstream marketing activities for hemorrhagic products.
• Align clinical evidence with commercial objectives and messaging.
• Own clinical evidence positioning and downstream messaging integration.
• Establish KOL relationships for training, podium presentations, publications, and complaint management.
• Collaborate on annual strategic planning and with sales to develop education plans.
• Train sales teams on current and future technologies and manage demand forecasts.

Skills

Communication skills

Team collaboration

Microsoft Office

Data analysis

Education

Bachelor’s degree

Tools

Microsoft Office

Job description

About Balt

Our purpose is to improve the lives of 150,000 patients in 2026.

Our Story

Balt is a rapidly growing pioneer in an exceptional field. For 45 years, Balt has been leading the way - collaborating with physicians and institutions to develop elegant medical devices. Our products are being used by physicians across the world, and we have 13 offices in 11 countries – and counting.

We introduced one of the first neurovascular intervention devices in 1977 and now offer the world's broadest portfolio of medical devices for stroke. As the premier global neurovascular platform always seeking to expand beyond boundaries, we are now bringing our innovation to the peripheral vascular space.

We are proud of our mission, our people, and the incredible work we accomplish together as we empower physicians to save lives.

Why Join Balt?

• Working at Balt means giving meaning to your work! Pride is a strong part of our identity.
• We are a close-knit team, with strong mission, vision and values that guide our day-to-day.
• Recognition of work, respect, and our multicultural community are key aspects of the employee experience and contribute to our continued success.
• No matter the country, we take care of you.

Would you like to be part of our story? Don't hesitate, come and join us!

About this opportunity – Sr Marketing Product Manager

Description

The Senior Marketing Product Manager will have Product Management responsibilities for specific hemorrhagic products that Balt is currently commercializing and developing in the USA. Although this role is primarily focused on downstream execution and support activities, upstream roles may be assigned. This role is a highly dynamic role with shifting responsibilities depending upon the life cycle of products being managed.

• Downstream marketing responsibilities include the preparation and execution of strategic and tactical elements of product launches.
• Ability to align clinical evidence to commercial objectives.
• Own clinical evidence positioning strategy for the product line with a focus on downstream messaging integration.
• Ability to establish KOL relationships to help deliver Peer-Peer training, Podium presentations, publications, complaint management etc.
• Collaborate with manager on annual strategic planning process for specific franchise
• Collaborate with commercial leaders to develop and execute education plans for field sales force focusing on communicating clinical data as an advantage in competitive positioning.
• Ability to manage complex product rollouts which require training certifications for the safe and effective use of the device.
• Create VOC, collect and analyze VOC, collaborate with sales organization and be the marketing representative at cross functional R&D project team meetings.
• Ability to model market opportunities integrating epidemiology, population, and adoption scenarios to support product strategy development.
• Collaborate in the creation and management of training materials on disease state and products.
• Train sales team on current and future technologies.
• Create and manage demand forecasts for manufacturing.
• Develop strategy, manage logistical elements, and attend domestic and international trade shows (as needed).
• Marketing administrative support activities, such as routing external facing material for approval through Balt’s internal system.
• Monitor the neurovascular specialty for competitive movement.
• Provide feedback to R&D on new product development and physician interface.
• Support clinical cases.
• Travel up to 30% of the time.

Qualification Requirements

• Bachelor’s degree
• Minimum of 5 years product management experience in medical device or related industry
• Able to travel for business as needed.

Skills

• Excellent written and oral communication skills
• Team player with a commitment to developing strong collaborative relationships with colleagues, business partners and cross-functional teams.
• Proficient in Microsoft Office
• Analytical skills to analyze launch data and make formal recommendations to senior management.

Work Environment

Working conditions are normal for an office environment.

The above information on this description have been designed to indicate the general nature of work performed by employees within this position. This job description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible responsibilities. tasks, and duties, and does not limit the assignment of additional duties for this position.

Balt Group is an Equal Employment Opportunity employer.

More information please go to www.baltgroup.com

Pay Range: $130,000 USD - $160,000 USD