Sr Product Marketing Manager, Financials

Workday; Boulder (CO); On-site; USD 133,600 - 200,400; Full time

Job summary

Workday is seeking a Sr. Product Marketing Manager to lead outbound GTM for Accounting Center and Finance AI initiatives. You will partner with Product, Sales, and Marketing to drive adoption of AI agents and data core solutions, shaping messaging for CFOs, Controllers, and FP&A leaders.

You will own launches, pricing transitions, and collateral development, while collaborating with ISV partners and demand gen to accelerate pipeline and win rates in complex financial cycles.

Qualifications

• 3–6+ years of product marketing experience in enterprise accounting, BI, data management, or ERP software.
• Strong understanding of enterprise app ecosystems, modern BI, and finance data foundations.
• Proven ability to lead cross-organizational launch plans with Product, Sales, and Marketing.

Responsibilities

• Define and refine product messaging for Accounting Center and data core for CFOs and FP&A leaders.
• Plan and execute AI agent launches with adoption metrics and pricing transitions.
• Create enablement assets and collateral to accelerate wins in key financial sales cycles.
• Drive ISV partner GTM and outbound marketing plans for strategic integrations.
• Develop lifecycle messaging to improve product utilization and safeguard net retention.

Skills

Product marketing

Cross-functional collaboration

Strategic thinking

Communication skills

Job description

Your work days are brighter here.We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

Your work days are brighter here.We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About The Team

At Workday, we’re committed to bringing passion and customer focus to the business of enterprise applications. We work hard, serious about what we do, but we like to have a good time too!

About The Role

The Financial Management Product Marketing team is seeking a results-driven Sr. Product Marketing Manager to own the outbound GTM strategy, positioning, messaging, and adoption for Workday Accounting Center. This role will also support Workday Decision Intelligence for Finance and our Financial Test Suite.

In this role, you will lead product marketing for Workday Decision Intelligence for Finance—the foundation of our contextual data narrative and finance AI story. You will champion market adoption for next-generation AI agents and support upcoming partner launches.

You will work closely with Product Management leadership, Sales, Solution Consulting, Customer Success, and Demand Generation to accelerate pipeline, improve win rates, and support partner channels.

Positioning & Messaging Narrative

• Refresh Narrative & Personas: Define and update product messaging for Accounting Center and the intelligent data core, tailored to CFOs, Controllers, FP&A leaders, and IT/data personas.
• Articulate AI Value: Clearly communicate Workday's finance AI story, highlighting how our intelligent data core and agentic solutions drive superior insights and learning.

Product Launches & Go-To-Market Execution

• AI Agent Launches: Plan and execute launch strategies for next-generation AI agents, including the Financial Audit Agent and Financial Test Agent, ensuring clear pipeline and adoption metrics.
• Packaging & Pricing Transitions: Support product pricing changes and major GTM transitions, including the evolution to ACC + Data Cloud.
• Campaign & Outbound Support: Partner with Demand Gen to design marketing campaigns, website content, online ads, trade show presentations, and customer testimonials.

Sales Enablement & Collateral Development

• Enablement Assets: Create, maintain, and deliver high-impact collateral, including pitch decks, FAQs, white papers, demo narratives, data sheets, and competitive battlecards.
• Field Empowerment: Proactively support direct sales and partner channels with product education, talk tracks, and use cases to elevate win rates in key financial sales cycles.

ISV & Ecosystem Strategy

• ISV Partner GTM: Drive outbound launch plans and marketing execution for strategic ISV integrations across key industries.

Customer Insights & Adoption Marketing

• Market & Competitive Intelligence: Conduct in-depth market research, customer interviews, and win/loss analysis to inform GTM execution and product roadmaps.
• NRR & Adoption Protection: Develop targeted lifecycle messaging and communications to increase product utilization, safeguard Net Retention Rate (NRR), and drive expansion.

About You

Basic Qualifications

• Domain Expertise: 3–6+ years of product marketing experience within enterprise accounting, business intelligence (BI), data management, or ERP software.
• Technical & Market Knowledge: Strong understanding of enterprise application ecosystems, modern BI, financial data foundations, and agentic AI/AI solutions.
• Strategic & Tactical Mastery: Proven capability to operate as a strategic thinker while executing tactically on deliverables under tight timelines.
• Cross-Functional Influence: Demonstrated track record of leading cross-organizational launch plans and collaborating seamlessly across Product, Sales, and Marketing teams.

Other Qualifications

• Communication Skills: Excellent verbal, written, visual, and presentation skills, with a track record of creating compelling content for external audiences.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.CA.Pleasanton

Primary Location Base Pay Range: $150,300 USD - $225,500 USD

Additional US Location(s) Base Pay Range: $127,000 USD - $225,500 USD

Additional Considerations: If performed in Colorado, the pay range for this job is $133,600 - $200,400 USD based on min and max pay range for that role if performed in CO.

The application deadline for this role is the same as the posting end date stated as below: 10/26/2026

Our Approach to Flexible Work

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

At Workday, we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point, please email [e-mail].

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