Sr. Product Marketing Manager

LogicGate; Bellevue (KY); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Equity options

Health benefits

Generous PTO

Annual holidays

LinkedIn Learning

Mentorship program

Job summary

LogicGate is seeking a Senior Product Marketing Manager to own the strategic marketing strategy for a core area of our Risk Cloud portfolio. You will shape positioning, drive high-impact GTM launches, and translate customer intelligence and AI-capabilities into business growth.

This highly visible role bridges Product, Sales, and Marketing. Based in Chicago HQ or Bellevue, WA, you will develop market strategy, create enablement assets, and partner with leadership to elevate analyst positioning

Qualifications

• 5–8 years of B2B SaaS product marketing experience.
• Proven ownership of GTM strategy and product positioning.
• Experience building systematic competitive research and win/loss programs.
• Ability to develop sales tools and enablement assets that drive outcomes.
• Strong communication and presentation skills for executives and stakeholders.

Responsibilities

• Define strategic positioning and messaging for product areas and validate with customers, market research, and analysts.
• Lead end-to-end GTM strategy for major launches, including timing, audience, channel mix, and narrative alignment.
• Become a product expert and deliver demos to diverse audiences for GTM purposes.
• Own competitive and market intelligence processes, producing battlecards and actionable strategies.
• Design enterprise-ready GTM assets to improve win rates and accelerate sales cycles.
• Lead buyer research and advisory programs to inform GTM and product roadmap direction.

Skills

B2B SaaS Marketing

Strategic Positioning

GTM Strategy

Competitive Intelligence

Sales Enablement

Executive Communication

AI Literacy

Job description

LogicGate® is the leading AI GRC platform for the Enterprise, helping governance, risk, and compliance teams limit surprises, strengthen resilience, augment program performance, and confidently quantify impact and business value. Built to provide a centralized view of risk and compliance, with AI intelligence woven into the platform’s core, LogicGate delivers real-time insights and actionable data to help drive current business decisions, with the flexibility to scale alongside evolving business needs. Recognized as a Leader in the GRC Market, LogicGate continues to further solidify its position as a best-in-class platform.

Excited about LogicGate but not familiar with GRC?

• GRC stands for Governance, Risk, and Compliance
• GRC professionals help their companies manage uncertainty, act with integrity, and stay on the right side of the law.
• The GRC market is rapidly expanding with continuous growth opportunities. The current market size was valued at $50.5 billion in 2024 and is projected to reach $104.5 billion by 2031.

Senior Product Marketing Manager

Location: Bellevue, WA (Hybrid) or Chicago, IL (Hybrid)

About the Role

As a Senior Product Marketing Manager, you will own the strategic product marketing strategy for a core area of our Risk Cloud® portfolio. Unlike execution-focused roles that operate within existing marketing frameworks, you will build strategy and messaging from the ground up—shaping our positioning, driving high-impact go-to-market (GTM) launches, and elevating how LogicGate wins against the competition. This high-visibility role bridges Product, Sales, and Marketing, serving as a key market strategist who translates customer intelligence and AI-driven product capabilities into business growth.

What You’ll Do

• Define Strategic Positioning & Messaging: Develop and own messaging frameworks from the ground up for your product areas; validate positioning with customers, market research, and analyst feedback to ensure consistency across all external channels.
• Lead End-to-End GTM Strategy: Contribute to comprehensive GTM strategies for major product and feature launches, making high-level strategic decisions on timing, audience segmentation, channel mix, and narrative alignment while developing strategies for GTM "plays" that will drive sales for our products.
• Become a Product Expert: Develop deep technical expertise with our GRC applications and agents. You’ll serve as a valued contributor in product planning, a product expert for the GTM organization, developing and delivering demos to diverse audiences.
• Own Competitive & Market Intelligence: Establish systematic competitive tracking (win/loss analysis, pricing intelligence, analyst evaluations); translate insights into high-impact battlecards and actionable GTM strategies that directly boost win rates.
• Drive Sales Enablement Effectiveness: Design enablement strategies and produce compelling, enterprise-ready GTM assets—including pitch decks, solution briefs, discovery frameworks, and demo guides—measuring impact through rep adoption, accelerated sales cycles, and win rate improvements.
• Champion Customer & Buyer Insights: Conduct direct buyer research, customer interviews, and advisory programs to uncover market pain points that inform both GTM strategy and Product roadmap direction.
• Elevate Analyst & Industry Positioning: Partner with Product and Marketing leadership on portfolio strategy; actively participate in analyst relations engagements (e.g., Gartner Magic Quadrant, Forrester Wave) to solidify LogicGate’s market leadership.
• Leverage AI & Modern Tooling: Explore and integrate AI-powered workflows and intelligence tools to optimize competitive research, content creation, and buyer persona profiling.

What You Bring

Required

• 5–8 years of B2B SaaS Product Marketing experience, with proven ownership of strategic positioning and messaging frameworks for a dedicated product line or enterprise portfolio.
• Demonstrated Track Record: Proven history of creating GTM strategies and positioning that directly improved pipeline velocity, competitive win rates, and platform differentiation.
• Competitive Intelligence Depth: Experience building and running systematic competitive research and win/loss programs that influenced active deal strategies and company positioning.
• Sales Enablement Focus: Demonstrated ability to build sales tools (battlecards, pitch decks, buyer guides) that reps actually use and that deliver measurable business outcomes.
• Executive Presence: Strong communication and presentation skills with the confidence to influence senior sales leaders, product executives, and external stakeholders.
• Customer-Centric Mindset: Hands-on experience conducting qualitative and quantitative customer research to validate positioning and value propositions.
• AI Literacy & Curiosity: Enthusiastic about leveraging emerging AI technologies to streamline marketing execution or experience articulating the value of AI-driven SaaS features to enterprise buyers.

Nice to Have

• Domain Expertise: Familiarity with GRC (Governance, Risk, and Compliance), enterprise risk management, cybersecurity, or regulatory compliance software.
• Analyst Relations Experience: Prior participation in analyst evaluations, briefings, or report submissions with firms like Gartner or Forrester.
• Mentorship Background: Experience mentoring, coaching, or guiding junior product marketers or cross-functional team members.

The anticipated base salary range for the role is $120,000 - $150,000 per year + variable + equity + benefits. Actual salaries may vary and will be based on factors, such as the candidate’s qualifications, skills, competencies, and proficiency for the role. Internal candidates who have current pay within or above the hiring range are still encouraged to apply if interested.

Office Location

This role is required to be based in our Chicago HQ or Bellevue office. We believe in-person collaboration strengthens how we support our customers and our teams.

At LogicGate, our people are the foundation of everything we do. We are committed to delivering an exceptional experience for our employees and our customers by empowering and enabling our people to take ownership, make an impact, and deliver their best work.

Total Rewards

We are proud to offer a variety of competitive, inclusive, and comprehensive total rewards that are designed to support the unique needs of our employees both inside and outside of the workplace.

• competitive salary and variable compensation plans
• equity options
• flexible health and wellness benefits
• generous PTO
• Annual Company Holidays
• Health Days
• Summer Fridays
• access to LinkedIn Learning
• regular People Leader training
• internal Mentorship Program

Employees’ growth and development are supported throughout their career journey through informal and formal programs and activities, including access to LinkedIn Learning, regular People Leader training, and our internal Mentorship Program.

Our Culture

At LogicGate, our culture and employee experience are grounded in our core values of Be as One, Do the Right Thing, Embrace Curiosity, Own It, Empower Customers, and Raise the Bar, which guide how we show up - for each other, our customers, and all we interact with.

We believe that the strongest teams are made up of individuals who bring their different identities, experiences, and perspectives to the table. We are committed to fostering an inclusive work environment where all employees’ differences are celebrated and everyone is encouraged to bring their authentic selves to work.

We encourage everyone to join one of our Employee Resource Groups (AAPI @ LogicGate, Pride at LogicGate, and Women in LogicGate) to participate in and contribute to conversations that foster an inclusive culture.

LogicGate also believes strongly in giving back to the communities in which we live and work. To enable our teams to give back, we offer paid volunteer hours and company-wide charitable activities supporting a variety of organizations and causes.

We are proud to have been recognized as a top workplace by Built In, Crain’s Chicago Business, the Chicago Tribune, and more. Visit our website to learn about our latest recognition.

Learn more about our culture here.