Sr. Product Marketing Manager

LogicGate; Bellevue (WA); Hybrid; USD 120,000 - 150,000; Full time

Job summary

LogicGate is seeking a Senior Product Marketing Manager to own strategic marketing for a core area of our Risk Cloud portfolio. You will shape positioning, drive high-impact GTM launches, and translate AI-driven product capabilities into measurable business growth.

This role sits at the intersection of Product, Sales, and Marketing, requiring the ability to develop demos, battlecards, and buyer insights that strengthen our market leadership from Bellevue in a hybrid setup.

Qualifications

• 5–8 years of B2B SaaS product marketing with ownership of strategic positioning.
• Proven GTM strategies and positioning that improved pipeline velocity and win rates.
• Experience building and running competitive research and win/loss programs.
• Sales enablement tools (battlecards, decks, buyer guides) with measurable impact.
• Executive presence with strong communication skills to influence senior leaders.
• Hands-on customer research to validate positioning and value propositions.
• Ability to leverage AI to improve marketing execution and explain AI benefits to enterprise buyers.

Responsibilities

• Define strategic positioning and messaging frameworks for product areas.
• Lead end-to-end GTM strategy for major launches, including audience segmentation and channel mix.
• Become a product expert and deliver demos for diverse audiences.
• Own competitive and market intelligence; produce battlecards and actionable GTM plans.
• Design and enable sales tools and enablement assets to accelerate sales cycles.

Skills

B2B SaaS Marketing

Messaging & Positioning

Competitive Intelligence

Sales Enablement

Executive Communication

Customer Research

AI Literacy

Job description

LogicGate® is the leading AI GRC platform for the Enterprise, helping governance, risk, and compliance teams limit surprises, strengthen resilience, augment program performance, and confidently quantify impact and business value. Built to provide a centralized view of risk and compliance, with AI intelligence woven into the platform's core, LogicGate delivers real-time insights and actionable data to help drive current business decisions, with the flexibility to scale alongside evolving business needs. Recognized as a Leader in the GRC Market, LogicGate continues to further solidify its position as a best-in-class platform.

Excited about LogicGate but not familiar with GRC?

• GRC stands for Governance, Risk, and Compliance
• GRC professionals help their companies manage uncertainty, act with integrity, and stay on the right side of the law.
• The GRC market is rapidly expanding with continuous growth opportunities. The current market size was valued at $50.5 billion in 2024 and is projected to reach $104.5 billion by 2031.

Location: Bellevue, WA (Hybrid)

Senior Product Marketing Manager

About the Role

As a Senior Product Marketing Manager, you will own the strategic product marketing strategy for a core area of our Risk Cloud® portfolio. Unlike execution-focused roles that operate within existing marketing frameworks, you will build strategy and messaging from the ground up—shaping our positioning, driving high-impact go-to-market (GTM) launches, and elevating how LogicGate wins against the competition. This high-visibility role bridges Product, Sales, and Marketing, serving as a key market strategist who translates customer intelligence and AI-driven product capabilities into business growth.

What You’ll Do

• Define Strategic Positioning & Messaging: Develop and own messaging frameworks from the ground up for your product areas; validate positioning with customers, market research, and analyst feedback to ensure consistency across all external channels.
• Lead End-to-End GTM Strategy: Contribute to comprehensive GTM strategies for major product and feature launches, making high-level strategic decisions on timing, audience segmentation, channel mix, and narrative alignment while developing strategies for GTM “plays” that will drive sales for our products.
• Become a Product Expert: Develop deep technical expertise with our GRC applications and agents. You’ll serve as a valued contributor in product planning, a product expert for the GTM organization, developing and delivering demos to diverse audiences.
• Own Competitive & Market Intelligence: Establish systematic competitive tracking (win/loss analysis, pricing intelligence, analyst evaluations); translate insights into high-impact battlecards and actionable GTM strategies that directly boost win rates.
• Drive Sales Enablement Effectiveness: Design enablement strategies and produce compelling, enterprise-ready GTM assets—including pitch decks, solution briefs, discovery frameworks, and demo guides—measuring impact through rep adoption, accelerated sales cycles, and win rate improvements.
• Champion Customer & Buyer Insights: Conduct direct buyer research, customer interviews, and advisory programs to uncover market pain points that inform both GTM strategy and Product roadmap direction.
• Elevate Analyst & Industry Positioning: Partner with Product and Marketing leadership on portfolio strategy; actively participate in analyst relations engagements (e.g., Gartner Magic Quadrant, Forrester Wave) to solidify LogicGate's market leadership.
• Leverage AI & Modern Tooling: Explore and integrate AI-powered workflows, intelligence tools to optimize competitive research, content creation, and buyer persona profiling.

What You Bring

Required

• 5–8 years of B2B SaaS Product Marketing experience, with proven ownership of strategic positioning and messaging frameworks for a dedicated product line or enterprise portfolio.
• Demonstrated Track Record: Proven history of creating GTM strategies and positioning that directly improved pipeline velocity, competitive win rates, and platform differentiation.
• Competitive Intelligence Depth: Experience building and running systematic competitive research and win/loss programs that influenced active deal strategies and company positioning.
• Sales Enablement Focus: Demonstrated ability to build sales tools (battlecards, pitch decks, buyer guides) that reps actually use and that deliver measurable business outcomes.
• Executive Presence: Strong communication and presentation skills with the confidence to influence senior sales leaders, product executives, and external stakeholders.
• Customer-Centric Mindset: Hands‑on experience conducting qualitative and quantitative customer research to validate positioning and value propositions.
• AI Literacy & Curiosity: Enthusiastic about leveraging emerging AI technologies to streamline marketing execution or experience articulating the value of AI-driven SaaS features to enterprise buyers.

Nice to Have

• Domain Expertise: Familiarity with GRC (Governance, Risk, and Compliance), enterprise risk management, cybersecurity, or regulatory compliance software.
• Analyst Relations Experience: Prior participation in analyst evaluations, briefings, or report submissions with firms like Gartner or Forrester.
• Mentorship Background: Experience mentoring, coaching, or guiding junior product marketers or cross‑functional team members.

The anticipated base salary range for the role is$120,000 - $150,000 per year + variable + equity + benefits. Actual salaries may vary and will be based on factors, such as the candidate's qualifications, skills, competencies and proficiency for the role. Internal candidates who have current pay within or above the hiring range are still encouraged to apply if interested.

Office Location This role is classified as Hybrid, based out of our Bellevue office. You are expected to be available to work from the office as needed to support in-person collaboration with your team which may include recurring in‑office days.

At LogicGate, our people are the foundation of everything we do. We are committed to delivering an exceptional experience for our employees and our customers by empowering and enabling our people to take ownership, make an impact, and deliver their best work.

Total Rewards

We are proud to offer a variety of competitive, inclusive, and comprehensive total rewards that are designed to support the unique needs of our employees both inside and outside of the workplace.

In addition to offering competitive salary and variable compensation plans, equity options and flexible health and wellness benefits, we are proud to offer generous PTO, Annual Company Holidays, Health Days and Summer Fridays.

Employees' growth and development are supported throughout their career journey through informal and formal programs and activities, including access to LinkedIn Learning, regular People Leader training and our internal Mentorship Program.

Our Culture

At LogicGate, our culture and employee experience are grounded in our core values of Be as One, Do the Right Thing, Embrace Curiosity, Own It, Empower Customers and Raise the Bar, which guide how we show up - for each other, our customers, and all we interact with.

We believe that the strongest teams are made up of individuals who bring their different identities, experiences, and perspectives to the table. We are committed to fostering an inclusive work environment where all employees’ differences are celebrated and everyone is encouraged to bring their authentic selves to work.

We encourage everyone to join one of our Employee Resource Groups (AAPI @ LogicGate, Pride at LogicGate, and Women in LogicGate) to participate in and contribute to conversations that foster an inclusive culture.

LogicGate also believes strongly in giving back to the communities in which we live and work. To enable our teams to give back, we offer paid volunteer hours and company‑wide charitable activities supporting a variety of organizations and causes.

We are proud to have been recognized as a top workplace by Built In, Crain’s Chicago Business, the Chicago Tribune, and more. Visit our website to learn about our latest recognition.

As set forth in LogicGate’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.