Sr. Product Marketing Manager

tmobile; Bellevue (WA); On-site; USD 120,000 - 259,000; Full time

Job summary

T-Mobile seeks a Sr. Product Marketing Manager for the T-Life Adoption to collaborate with Product, Marketing, Creative, and Business teams to drive engagement growth with the T-Life app.

You will define product marketing strategy, positioning, GTM, content strategy, and marketing requirements for customer onboarding to boost downloads, engagement, and retention.

Qualifications

• Bachelor's Degree required with 7+ years related experience.
• Advanced degree in Marketing, Business, Communications or relevant field.
• 7+ years delivering product marketing content tied to revenue.

Responsibilities

• Capture and analyze customer feedback to inform messaging and positioning.
• Develop channel enablement materials for Retail, Care, Digital, and others.
• Support launch planning and go-to-market for in-app releases.
• Collaborate with cross-functional teams to drive adoption and engagement.
• Scale personalized communications aligned with engagement benchmarks.
• Act as market-facing SME for T-Life to internal and external partners.
• Support retention and up-sell/cross-sell strategies.
• Supervise and report on T-Life app performance.

Skills

Business Insight

Content Strategy

Data Analysis

Go-to-Market Strategies

Market Research

Product Management

Product Positioning

Sales Enablement

Collaborator Management

Critical Thinking

Education

Bachelor's Degree

Advanced degree

Job description

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees!

Job Overview

As a Sr. Product Marketing Manager for T-Life Adoption you will collaborate with Product, Marketing, Creative, and Business collaborators to drive engagement growth with the T-Life app. You have a deep understanding of the consumer product perspective, customer communications, product positioning, and the digital & app ecosystem. This position defines product marketing strategy, product positioning, GTM, channel messaging, content strategy, and marketing requirements for customer app onboarding all to drive T-Life downloads, engagement, and retention.

Job Responsibilities

• Capture and analyze customer feedback and frontline input on the T-Life app experience to inform product positioning, value propositions, and messaging that resonate with the target audience.
• Develop and maintain channel enablement materials- including copy guide and toolkit, videos, and blog posts - for Retail, Care, Digital, and other customer-facing channels, along with customer references, testimonials, and case studies for external and internal use.
• Support launch planning and orchestrate execution of new T-Life app features and improvements, driving go-to-market strategy for in-app releases.
• Partner with Retail, Care, Digital, and other customer-facing channels - demonstrating these toolkits and enablement materials - to drive adoption and engagement of the T-Life app.
• Partner closely with Customer Marketing teams to scale personalized communications (SMS, push, email, in-app merch) aligned with key engagement benchmarks to drive T-Life weekly active users.
• Serve as market-facing SME/leader with vision for the T-Life product representing the voice of T-Life to internal and external partners including the PR/Communications teams.
• Support product retention and up-sell/cross-sell strategies to align with Acquisition initiatives.
• Supervise and report on the performance of the T-Life app in the market and communicate the results of related marketing efforts.
• Responsible for other duties/projects as assigned by business management as needed.

Education and Work Experience

• Bachelor's Degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience (Required).
• Acceptable areas of study include Marketing, Business, Communications, or relevant field of study such as Computer Science (Required).
• 7+ years' of validated ability delivering successful, well-rounded product marketing content and collateral that can be tied to increased business revenue (Required).

Knowledge, Skills and Abilities

• Business Insight (Required)
• Content Strategy (Required)
• Data Analysis (Required)
• Go-to-Market Strategies (Required)
• Market Research (Required)
• Product Management (Required)
• Product Positioning (Required)
• Sales Enablement (Required)
• Collaborator Management (Required)
• Critical Thinking (Required)
• At least 18 years of age
• Legally authorized to work in the United States

Travel

• Travel Required (Yes/No): Yes
• DOT Regulated Position (Yes/No): No
• Safety Sensitive Position (Yes/No): No

Total Target Cash Earnings Opportunity: $143,520 - $258,840

National Base Pay Range: $119,600 - $215,700

The Total Target Cash Earnings Opportunity represents the expected total cash compensation for this role at target performance, combining base salary and annual incentive opportunity. Actual earnings may be higher or lower depending on individual performance and overall company results.

The base pay range reflects the compensation component of this opportunity. The candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ371287¶dox=1

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Corporate employees are eligible for a year-end bonus based on individual and/or company performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. The incentive