Sr. Product Marketing Manager

DefenseStorm; Alpharetta (GA); Hybrid; USD 120,000 - 160,000; Full time

Job summary

DefenseStorm, based in Atlanta with remote options, seeks a Senior Product Marketing Manager to own positioning, messaging, and go-to-market execution for a cyber risk platform built for banks and credit unions. You’ll translate capabilities into narratives for CISOs and risk officers, and drive full-funnel product marketing across a connected AI-enabled workspace.

You’ll collaborate across Marketing, Sales, Customer Success, and Product to create impact, lead launches, and strengthen

Qualifications

• 5+ years of B2B SaaS product marketing experience.
• 2+ years in cybersecurity or regulated B2B software.
• Experience building a repeatable voice-of-customer practice.
• Hands-on experience building AI-driven marketing workflows—Claude skills or comparable automations.
• Track record of shipping product launches end-to-end.
• Excellent, plain-language writing and ownership of a living knowledge base.

Responsibilities

• Own DefenseStorm's core messaging architecture—Company Messaging, Platform Messaging, and Lexicon—keeping it current with product and market changes.
• Maintain ICP and segmentation definitions across segments consistently across Salesforce, campaign targeting, and territory planning.
• Lead weekly competitive and market intelligence read-outs and keep the Competitive Intel database current.
• Lead voice-of-customer workstreams with Product leadership.
• Deliver and execute on product- and solution-level content strategy with cross-functional teams.
• Be the marketing counterpart to Product on launch tiering, commercial planning, and roadmap visibility for every release.
• Lead go-to-market for new capabilities, features, products, and partnerships with content updates and demos.
• Own the interactive demo strategy and content development across teams.
• Keep sales knowledge base and value frameworks aligned to sales proposals.
• Build enablement resources and live training tied to releases and competitive moves.
• Support partner go-to-market with content and positioning.
• Own the Content Machine and Claude-based automation to keep knowledge base in sync with product.
• Build Claude skills and automations that maintain content pipelines.
• Partner with Sales/RevOps on segmentation and data quality.

Skills

B2B SaaS marketing

AI-driven workflows

Go-to-market

Messaging & positioning

Tools

Salesforce

ClickHouse

Gong

Marketing automation

Job description

Sr. Product Marketing Manager

DefenseStorm is hiring a Senior Product Marketing Manager to own positioning, messaging, and go-to-market execution for the only cyber risk platform built exclusively for banks and credit unions. You'll translate GRID Active, MDR, and Risk & Governance, AI, and partner-augmented capabilities into narratives that land with CISOs, risk officers, CIOs, and their teams.

You'll own full-funnel product marketing — positioning, launches, voice-of-customer, competitive intel, sales enablement — inside a go-to-market org that runs on AI-native workflows: a connected system of Claude skills that plans, drafts, and QAs go-to-market content, a Notion knowledge base that other AI workflows read from directly, and GuideFlow, an interactive demo tool turning product walkthroughs into self-serve buyer journeys. You won't just use AI tools to write faster; you'll build and maintain the automations that keep the function running. Working cross functionally across Marketing, Sales, Customer Success, and Product, you’ll have the opportunity to create lasting impact for our customers, our market, and our company.

Location

Atlanta, GA
Remote

Job Duties and Responsibilities

• Own DefenseStorm's core messaging architecture — Company Messaging, Platform Messaging for GRID Active, the Strategic Messaging Map, and the DefenseStorm Lexicon — and keep it current as the product and competitive landscape move.
• Maintain ICP and segmentation definitions across bank segments (Growth, Challengers, Niche, Large Regional, Leaders) and credit union segments (Champions, Expanders, Strivers, Survivors) consistently across Salesforce, campaign targeting, and territory planning.
• Run the weekly competitive and market intelligence read-out against competitor set and the broader cyber and risk field, and keeping the Competitive Intel database and battlecards current and using the insights as ideas for new content.
• Run the voice-of-customer workstreams, partnering closely with Product leadership.
• Deliver and execute on product and solution level content strategy, working closely with demand marketing, sales, and product to make sure there’s relevant content in the right format to put in the channels that matter to our customers and market.
• Be the marketing counterpart to Product on launch tiering, commercial planning, and roadmap visibility for every release — including a standing weekly sync.
• Lead go-to-market for new capabilities, features, products, & partners: internal & external release comms, SME-reviewed web page updates, refreshed product data sheets and one-pagers, relevant demo videos and other needed content.
• Own the interactive demo strategy: working with all customer and prospect facing teams to develop use cases for different scenarios, and working with the relevant teams to product the content.
• Keep the sales knowledge base, value frameworks, and sales intro decks accurate and aligned to what sellers actually build proposals from — not what marketing assumes they use.
• Build and deliver enablement resources: FAQs, objection handling, and live training tied to releases and competitive moves, with Sales & Product leadership.
• Support partner go-to-market (e.g. technology alliances like CrowdStrike) with content and positioning that Partnerships can execute independently.
• Own and extend the Content Machine, AI workflow that turns market signals into briefs, campaign plans, and drafted content, with brand and terminology QA built in.
• Build, document, and maintain Claude skills and automations that keep marketing's knowledge base, content pipeline, and sales-facing materials in sync with the product.
• Partner with Sales/RevOps and Data on segmentation, GTM data quality, and reporting.

Required Education and Experience

• 5+ years of B2B SaaS product marketing experience, owning positioning, messaging, and launches end to end.
• 2+ years in cybersecurity, financial services, or another regulated B2B software category — you know why "examiner" isn't "auditor".
• Experience building a repeatable voice-of-customer practice, turning call transcripts, reviews, and other insights into content and messaging inputs.
• Hands-on experience building and maintaining AI-driven marketing workflows — custom GPTs, Claude skills, or comparable agentic automations — not just using AI tools to draft copy faster.
• A track record of shipping product launches end-to-end: positioning through sales enablement through market feedback.
• Excellent, plain-language writing — you can turn "5M+ events per FI per day, filtered to about one actionable alert" into a sentence a community bank CISO actually wants to read. Comfort owning a living knowledge base (Notion or similar) as a single source of truth, and the discipline to keep it that way once the newness wears off.

Preferred Education and Experience

• Experience marketing MDR, SOC, GRC, or risk-and-governance products specifically.
• Prior experience inheriting or building a product marketing function through a team transition or backfill.
• Familiarity with FFIEC, GLBA, or NCUA-adjacent compliance language.
• Experience with tools like Salesforce, a SQL data warehouse (we use ClickHouse), Gong, and marketing automation platforms.

DefenseStorm provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Notice: Use of Automated Decision-Making Technology

As part of our hiring process, DefenseStorm may use automated decision-making technology (ADMT) to assist in evaluating, screening, ranking, or scoring applicants for this role. This technology may materially influence decisions about your eligibility for or selection for employment.

If you would like additional information about the ADMT used in this process, including its name, the developer, and the categories of personal data it uses, please contact [e-mail].