Sr Product Manager - Retail Media & Marketing Technology

Lowe's; United States; Remote; USD 95,000 - 181,000; Full time

Job summary

Lowe's is seeking a Senior Product Manager to guide the product strategy and delivery within its Media Network and marketing technology teams. This role will allow you to define innovative solutions while collaborating cross-functionally to optimize marketing performance and unlock new revenue opportunities.

Benefits

On-site barista

Zen Garden

Collaborative workspaces

Qualifications

• 5 years of experience in product management or related roles.
• Experience translating data into actions.
• Strong writing ability in an agile software environment.

Responsibilities

• Define and own product vision and roadmap.
• Collaborate across departments to enhance digital marketing.
• Monitor market trends in retail media and marketing technology.

Skills

Project Management

Product Management

Agile Methodology

Data Analysis

Education

Bachelor's degree in business, marketing, engineering or related field

Job description

Your Impact
As a Senior Product Manager supporting Lowe’s Media Network and marketing technology capabilities, you will shape the strategy, roadmap, and delivery of innovative, customer-centric solutions that power one of the fastest-growing areas of our business. You’ll lead cross-functional initiatives that enable personalized experiences, optimize marketing performance, and unlock new revenue streams through our retail media ecosystem.
In this role, you'll:

• Define and own the product vision and roadmap across complex marketing technology and retail media domains, aligning closely with business goals and evolving customer needs.

• Manage multiple product backlogs and drive prioritization decisions based on data-driven insights, stakeholder input, and long-term strategy.

• Build scalable, privacy-conscious solutions that enable targeted media, advanced analytics, and seamless omnichannel marketing experiences.

• Collaborate with engineering, analytics, sales, marketing, and external partners to deliver capabilities that grow Lowe’s Media Network and enhance our digital marketing maturity.

• Lead with autonomy, identify new opportunities for growth and efficiency, and help shape the go-to-market strategy for internal and external-facing marketing technology tools.

• Your work will directly influence how Lowe’s engages millions of customers and advertisers, driving measurable impact across the enterprise.

Work with a Winning Team:
As part of a Fortune 50 company and retail leader, your work can change an entire industry. Our CEO is a forward-thinker when it comes to tech, and with one of Forbes Top 50 CIOs leading the charge, you can come to work knowing you’ll have access to the data, tools, and support that few other companies can offer. We also know what it takes to create an inclusive culture that supports you. Our teams are structured around the engineer, giving you the support you need to do your best work. Since we’ve been in business for over 100 years, we’ve built an excellent track record of growth and success. There’s peace of mind knowing you have the stability and resources you need to focus on solving tough challenges. And as you solve these challenges, know you’ll be surrounded by supportive associates with curious minds who listen to you, respect you, and recognize your hard work.

Innovate in Charlotte:
This position is based at our on-site at Lowe's Charlotte NC. Lowe's Tech Hub is an ultramodern work environment, complete with cutting-edge technology, collaborative workspaces, an on-site barista and Zen Garden, and other perks to enhance your work experience.

What You Will Do:
Drive Product Vision & Strategy: Lead the product direction for initiatives that power Lowe’s Media Network and marketing technology capabilities. Define and refine product strategies that deliver value to customers, advertisers, and internal stakeholders, while aligning with enterprise OKRs.
Set and align on OKRs: Translate organizational goals into measurable outcomes for marketing technology and retail media products. Build alignment across teams by navigating complexity and clarifying priorities.
Prioritize & Make Trade-Offs: Partner with cross-functional stakeholders to evaluate trade-offs, balance business needs with user impact, and prioritize features that support digital advertising performance, personalization, and omnichannel marketing efforts.
Champion the Customer Experience: Design intuitive, data-driven customer and advertiser experiences that span the Lowe’s Media Network and marketing platforms, ensuring high engagement and measurable outcomes.
Monitor Market Trends: Stay ahead of innovations and trends in retail media, ad tech, and marketing technology. Identify new opportunities to expand capabilities and differentiate Lowe’s in a rapidly evolving space.
Lead Agile Execution: Facilitate agile ceremonies, clarify scope and deliverables, and foster a high-performing team environment that delivers with speed and quality.
Deliver Value Iteratively: Ship features that provide incremental business and user value, aligning to the broader product roadmap and marketing strategies.
Be a Product Advocate: Build strong influence across product, engineering, analytics, sales, and marketing teams. Clearly communicate the vision and performance of your product to drive alignment and engagement.
Act as a Product Expert: Serve as a domain expert in retail media and marketing technology products. Collaborate across teams to ensure cohesive delivery of advertiser tools, targeting systems, data infrastructure, and campaign performance tracking.
Support Go-to-Market Strategies: Contribute to product positioning and go-to-market planning for Lowe’s Media Network offerings and marketing technology features. Ensure readiness across sales, operations, and partner teams.
Own Planning & Road mapping: Create and maintain detailed product plans that support the scaling of Lowe’s Media Network and marketing technology infrastructure. Use data and insights to drive roadmap decisions.
Define & Monitor KPIs: Establish and track key performance indicators to evaluate product health and business impact. Work closely with engineering and analytics to implement effective measurement systems.
Use Data to Drive Decisions: Partner with internal and external data teams to define the right metrics, conduct analysis, and surface insights that guide product direction and improve outcomes for both Lowe’s and advertisers.

Required Qualifications:

• Bachelor's degree in business, marketing, engineering, communications, or related field (or equivalent work experience in lieu of degree)

• 5 years of experience in two or more of the following: project management, product management, business analysis, program management, experimentation, or product marketing

• 3 years of experience in product and/or experience management

• Experience in an agile software environment with strong writing ability

• Experience working cross-functionally in a large organization with senior leadership

• Experience working closely with senior leadership

• Experience translating data into quantifiable actions/deliverables

Preferred Skills & Education:

• Master’s degree in business administration, Marketing, Technology, or a related field

• Proven experience guiding cross-functional teams across product, engineering, analytics, sales, and marketing

• Certified Scrum Product Owner (CSPO) or equivalent agile certification

• Deep understanding of retail media networks—including on-site and off-site advertising, audience targeting, sponsored placements, and measurement strategies

• Experience building or scaling marketing technology products that support digital advertising, customer segmentation, attribution, or media performance optimization

• Familiarity with advertising technologies such as DSPs, DMPs, SSPs, CDPs, or campaign management platforms

About Lowe’s:

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Pay Range: $95,100.00 - $180,700.00 annually

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit our benefits page.

Lowe's hourly remote associates cannot reside in Alaska, California or Hawaii. Lowe's salaried remote associates cannot reside in Alaska or Hawaii.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Qualified applicants with arrest or conviction records will be considered for Employment in accordance with applicable laws, including the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act.

Lowe’s believes that conviction records may have a direct, adverse, and negative relationship to the following job duties: accessing company property, assets, information and products; partnering, supervising, and regularly working with other Lowe’s employees; and adhering to and monitoring compliance and safety guidelines.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.