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Sr Product Manager: Orange Apron Media - AdTech (Banner Ads)

Home Depot

United States

Remote

USD 120,000 - 160,000

Full time

Today
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Job summary

A leading company in retail is seeking a Senior Product Manager for their Banner Ads team. This role is crucial for driving significant advertising revenue and involves strategic planning, execution, and collaboration with diverse teams. Candidates should have a strong background in product management, with a knack for prioritizing user needs and business objectives.

Qualifications

  • 3-6 years of relevant work experience.
  • Experience as a Product Manager in software development.
  • Proficient in creating and prioritizing user stories.

Responsibilities

  • Lead product strategy to generate $60M in ad revenue.
  • Collaborate with teams to deliver product value.
  • Manage product backlog and decide priorities.

Skills

Agile methodologies
User research
Product strategy
Stakeholder management
Analytical thinking
Collaboration

Education

Bachelor's degree or equivalent

Job description

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

As the Senior Product Manager for our Banner Ads team, you will lead a high-impact product that generates over $60 million in annual advertising revenue. Banner Ads are a cornerstone of our onsite display inventory and play a critical role in fueling the continued growth of The Home Depot’s retail media network.

Come join the extraordinary team we are building here at Orange Apron Media!


Key Responsibilities:

  • 50% Strategy & Planning:
  • Seeks to empathize with and understand the end user deeply and use that knowledge to determine the fastest path to deliver value
  • Translates business goals and end user needs into product strategy; communicates direction and product priorities to the development team, other matrixed teams, and third-party partners
  • Identifies goals, metrics and analytics to determine product value; continually makes recommendations and refinements to the product backlog based on learnings
  • Manages and grooms the product backlog; makes future decisions based on the value that will be delivered
  • Partners with Finance to understand financial needs and assist in the creation of business plans for new opportunities
  • Monitors research as well as the competitive landscape to recommend the best solutions and ensure that products remain or become best in class
  • Ensures that product directions balance both the user needs and business goals of driving sales, improving efficiency and enhancing customer satisfaction
  • 20% Delivery & Execution:
  • Formulates, tests and refines assumptions and hypotheses through user research and testing
  • Documents, reviews and ensures that all quality and change control standards are met
  • Creates, prioritizes and accepts user stories; incorporate them into release planning
  • Makes product decisions that drive value on a daily basis
  • Identifies and considers pros, cons, issues, obstacles, dependencies and value associated with features and enhancements
  • Participates in standups, iteration planning sessions, product demo, and retrospectives
  • Condenses complex technical concepts into non-technical language for stakeholders
  • 30% People:
  • Fosters collaboration with team members (Engineering, UX, etc.) to drive value and identify and resolve impediments
  • Acts as a proponent of modern software development practices
  • Advocates for the end user and stakeholder by becoming associated with the product, empathizing with and understanding user needs
  • Works with the product team to continuously assess progress, disseminate lessons learned, and understand next steps
  • Manages cross functional team and stakeholder expectations to execute on product strategy and provides education to requestors to determine prioritization based on tangible benefits and/or user experience
  • Guides more junior team members in strategy, alignment, analysis and execution tasks
  • Participates in and contributes to learning activities around modern software design and development core practices (communities of practice)
  • Participates in talent acquisition, development and retention activities in support of team


Direct Manager/Direct Reports:

  • Typically reports to the Product Management Manager or Sr. Manager.


Travel Requirements:

  • Typically requires overnight travel less than 10% of the time.


Physical Requirements:

  • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.


Working Conditions:

  • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.


Minimum Qualifications:

  • Must be eighteen years of age or older.
  • Must be legally permitted to work in the United States.


Preferred Qualifications:

  • 3-6 years of relevant work experience
  • Experience working as a Product Manager in a modern software development based enterprise environment
  • Experience with modern software development product management practices and agile methodologies, specifically the extreme programming (XP) principles of paired programming, test driven development, and continuous deployment
  • Proficiency in working in a fast paced, fluid environment where priorities shift on a regular basis
  • Proficiency in communicating with and influencing functional and technical team members at all levels in the organization
  • Proficiency in working as part of a collaborative, cross-functional, modern software design and development team
  • Proficiency in creating, prioritizing and accepting user stories
  • Proficiency in conducting user research and testing to understand needs
  • Proficiency in identifying goals, metrics and analytics to measure product value
  • Proficiency in conducting competitive research and analysis
  • Experience guiding more junior team members through Product Management fundamentals in a professional setting


Minimum Education:

  • The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.


Preferred Education:

  • No additional education


Minimum Years of Work Experience:

  • 3


Preferred Years of Work Experience:

  • No additional years of experience


Minimum Leadership Experience:

  • None


Preferred Leadership Experience:

  • None


Certifications:

  • None


Competencies:

  • Balances Stakeholders: Anticipating and balancing the needs of multiple stakeholders
  • Business Insight: Applying knowledge of business and the marketplace to advance the organization's goals
  • Collaborates: Building partnerships and working collaboratively with others to meet shared objectives
  • Communicates Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences
  • Cultivates Innovation: Creating new and better ways for the organization to be successful
  • Customer Focus: Building strong customer relationships and delivering customer-centric solutions
  • Drives Vision and Purpose: Painting a compelling picture of the vision and strategy that motivates others to action
  • Interpersonal Savvy: Relating openly and comfortably with diverse groups of people
  • Manages Complexity: Making sense of complex, high quantity and sometimes contradictory information to effectively solve problems
  • Nimble Learning: Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder
  • Organizational Savvy: Maneuvering comfortably through complex policy, process and people-related organizational dynamics
  • Situational Adaptability: Adapting approach and demeanor in real time to match the shifting demands of different situations
  • Empathy: Understands the needs of multiple stakeholders and is responsive in meeting their needs with the most optimal resolution
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