Sr Product Manager: Orange Apron Media - AdTech (Banner Ads)

Home Depot; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

A leading company in retail is seeking a Senior Product Manager for their Banner Ads team. This role is crucial for driving significant advertising revenue and involves strategic planning, execution, and collaboration with diverse teams. Candidates should have a strong background in product management, with a knack for prioritizing user needs and business objectives.

Qualifications

• 3-6 years of relevant work experience.
• Experience as a Product Manager in software development.
• Proficient in creating and prioritizing user stories.

Responsibilities

• Lead product strategy to generate $60M in ad revenue.
• Collaborate with teams to deliver product value.
• Manage product backlog and decide priorities.

Skills

Agile methodologies

User research

Product strategy

Stakeholder management

Analytical thinking

Collaboration

Education

Bachelor's degree or equivalent

Job description

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

As the Senior Product Manager for our Banner Ads team, you will lead a high-impact product that generates over $60 million in annual advertising revenue. Banner Ads are a cornerstone of our onsite display inventory and play a critical role in fueling the continued growth of The Home Depot’s retail media network.

Come join the extraordinary team we are building here at Orange Apron Media!

Key Responsibilities:

• 50% Strategy & Planning:
• Seeks to empathize with and understand the end user deeply and use that knowledge to determine the fastest path to deliver value
• Translates business goals and end user needs into product strategy; communicates direction and product priorities to the development team, other matrixed teams, and third-party partners
• Identifies goals, metrics and analytics to determine product value; continually makes recommendations and refinements to the product backlog based on learnings
• Manages and grooms the product backlog; makes future decisions based on the value that will be delivered
• Partners with Finance to understand financial needs and assist in the creation of business plans for new opportunities
• Monitors research as well as the competitive landscape to recommend the best solutions and ensure that products remain or become best in class
• Ensures that product directions balance both the user needs and business goals of driving sales, improving efficiency and enhancing customer satisfaction
• 20% Delivery & Execution:
• Formulates, tests and refines assumptions and hypotheses through user research and testing
• Documents, reviews and ensures that all quality and change control standards are met
• Creates, prioritizes and accepts user stories; incorporate them into release planning
• Makes product decisions that drive value on a daily basis
• Identifies and considers pros, cons, issues, obstacles, dependencies and value associated with features and enhancements
• Participates in standups, iteration planning sessions, product demo, and retrospectives
• Condenses complex technical concepts into non-technical language for stakeholders
• 30% People:
• Fosters collaboration with team members (Engineering, UX, etc.) to drive value and identify and resolve impediments
• Acts as a proponent of modern software development practices
• Advocates for the end user and stakeholder by becoming associated with the product, empathizing with and understanding user needs
• Works with the product team to continuously assess progress, disseminate lessons learned, and understand next steps
• Manages cross functional team and stakeholder expectations to execute on product strategy and provides education to requestors to determine prioritization based on tangible benefits and/or user experience
• Guides more junior team members in strategy, alignment, analysis and execution tasks
• Participates in and contributes to learning activities around modern software design and development core practices (communities of practice)
• Participates in talent acquisition, development and retention activities in support of team

Direct Manager/Direct Reports:

• Typically reports to the Product Management Manager or Sr. Manager.

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications:

• 3-6 years of relevant work experience
• Experience working as a Product Manager in a modern software development based enterprise environment
• Experience with modern software development product management practices and agile methodologies, specifically the extreme programming (XP) principles of paired programming, test driven development, and continuous deployment
• Proficiency in working in a fast paced, fluid environment where priorities shift on a regular basis
• Proficiency in communicating with and influencing functional and technical team members at all levels in the organization
• Proficiency in working as part of a collaborative, cross-functional, modern software design and development team
• Proficiency in creating, prioritizing and accepting user stories
• Proficiency in conducting user research and testing to understand needs
• Proficiency in identifying goals, metrics and analytics to measure product value
• Proficiency in conducting competitive research and analysis
• Experience guiding more junior team members through Product Management fundamentals in a professional setting

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education:

• No additional education

Minimum Years of Work Experience:

• 3

Preferred Years of Work Experience:

• No additional years of experience

Minimum Leadership Experience:

• None

Preferred Leadership Experience:

• None

Certifications:

• None

Competencies:

• Balances Stakeholders: Anticipating and balancing the needs of multiple stakeholders
• Business Insight: Applying knowledge of business and the marketplace to advance the organization's goals
• Collaborates: Building partnerships and working collaboratively with others to meet shared objectives
• Communicates Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences
• Cultivates Innovation: Creating new and better ways for the organization to be successful
• Customer Focus: Building strong customer relationships and delivering customer-centric solutions
• Drives Vision and Purpose: Painting a compelling picture of the vision and strategy that motivates others to action
• Interpersonal Savvy: Relating openly and comfortably with diverse groups of people
• Manages Complexity: Making sense of complex, high quantity and sometimes contradictory information to effectively solve problems
• Nimble Learning: Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder
• Organizational Savvy: Maneuvering comfortably through complex policy, process and people-related organizational dynamics
• Situational Adaptability: Adapting approach and demeanor in real time to match the shifting demands of different situations
• Empathy: Understands the needs of multiple stakeholders and is responsive in meeting their needs with the most optimal resolution