Sr Product Manager, GenStudio, CTV

Adobe Inc.; San Jose (CA); On-site; USD 122,000 - 235,000; Full time

Job summary

Adobe is seeking a Senior Product Manager for Connected TV Ads to lead product vision and strategy for AI-powered video advertising. This role involves collaborating with teams to create innovative video ads and drive integrations with various platforms, targeting the biggest brands in the industry.

Qualifications

• 5+ years of product management experience in connected TV video ads.
• Strong technical understanding of video technologies.
• Experience in high-velocity environments.

Responsibilities

• Lead the CTV ad product vision inside GenStudio.
• Define and drive integrations with programmatic ad platforms.
• Engage with customers to validate concepts.

Skills

Customer Discovery

Product Strategy

Technical Understanding of Video Formats

Communication

Influencing Skills

Job description

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Job Description

Senior Product Manager, Connected TV Ads - GenStudio
Location: Onsite (San Jose) | Team: GenStudio Product

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

We are seeking a Senior Product Manager, Connected TV Ads, to own the product vision and strategy for AI-powered video advertising across streaming and Connected TV (CTV) platforms. This is a high-impact, high-visibility role where you'll craft how marketers build, deliver, and measure ads at scale-utilizing GenAI, automation, and data-driven insights.

This role is tailor-made for a product leader coming from innovative video tech startups who understand the nuances of video creation and connected TV advertising and wants to scale that innovation to the biggest brands.

What You'll Do

• Lead the CTV ad product vision inside GenStudio, focusing on intelligent video ad creation, dynamic delivery, and platform integrations.

• Build core capabilities that allow users to create AI-enhanced, personalized, and high-performance video ads for CTV environments like Roku, Universal, Disney, and more.

• Partner with GenAI teams to push boundaries on generative video for connected tv ecosystem, auto-versioning, voiceover synthesis, and visual storytelling.

• Define and drive integrations with programmatic ad platforms, SSPs, and DSPs, enabling streamlined media activation from creative workflows.

• Collaborate with analytics, data science, and measurement teams to surface campaign insights, optimize creative performance, and improve ROI tracking.

• Engage with early-stage customers, marketers, and agencies to validate concepts and shape roadmap priorities.

• Translate visionary concepts into actionable user stories, PRDs, and experiments in collaboration with engineering and design teams.

• Act as a public-facing thought leader and evangelist for video innovation at GenStudio, both internally and in the industry.

You're a Great Fit If You

• Demonstrated track record of doing deep customer discovery to define and refine product concept and requirements

• Have 5+ years of product management experience, with prior experience in connected tv video adssuch as videocreation, editing, or AI-based augment.

• Possess a strong technical understanding of video formats, rendering technologies,or motion graphic implementations

• Understand the CTV and streaming ad ecosystem, including interactive overlays, and shoppable ad formats.

• Thrive in high-velocity environments where you can shape zero-to-one product strategy, execute quickly, and iterate based on signal.

• Communicate clearly, inspire confidence, and can influence both technical teams and executive stakeholders.

• Equally comfortable in customer calls as in a wireframe or a JIRA backlog.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $122,200 -- $234,200 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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