Sr. Product Manager, EG Advertising - Travel Supply Campaigns

11105 Expedia, Inc.; Seattle (WA); On-site; USD 173,000 - 243,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid time off

Travel discounts

IATAN membership

Job summary

Expedia Group Advertising is seeking a Senior Product Manager to shape travel-supply ad campaigns across lodging, air, and car, guiding planning, participation, and reporting. You will own the strategy from partner needs to scalable product outcomes, collaborating across product, engineering, analytics, ML, and commercial teams.

You’ll lead cross-functional work to simplify enrollment, optimize campaigns, and deliver measurable business value for advertisers and travelers at scale.

Qualifications

• Experience in digital advertising, ad technology, or multi-sided platforms.
• Leading cross-functional product work across teams with alignment on scope and priorities.
• Knowledge of advertising formats, targeting, measurement, and optimization.

Responsibilities

• Define and execute the product strategy for travel-supply advertising campaigns.
• Own the strategy and roadmap for Co-Op channel across lodging, air, and car.
• Lead partner onboarding, enrollment, and reporting workflows.
• Collaborate with product, engineering, analytics, ML, and operations teams.

Skills

Product strategy

Cross-functional leadership

Advertising knowledge

Campaign measurement

AI/ML awareness

Education

Master's degree

Bachelor’s degree or equivalent

Job description

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Senior Product Manager, EG Advertising — Travel Supply Campaigns

Introduction to the Team: Expedia Group Advertising (EGA) helps travel advertisers connect with travelers across Expedia Group brands and partner channels.

As Senior Product Manager, you will shape how travel supply advertisers—from individual brands to multi-partner Co-Op—bring lodging, air, and car inventory into relevant ad experiences. You’ll build campaigns around travelers’ destination, route, or pickup-location intent, using dynamic ads to connect partners’ available supply with shopping moments beyond sponsored listings. You will define how supply campaigns are planned, configured, delivered, and measured, from partner participation and supply data to creative, post-click journeys, and reporting. For Co-Op, you’ll simplify a multi-participant model and help enable partner self-service enrollment, while laying a scalable foundation for broader campaign planning and management. Across supply advertisers, you’ll advance intent-matched campaigns designed to merchandise relevant properties, routes, and rental options, and help advertisers understand the booking activity those campaigns generate. This work will help establish a reusable foundation across native and IAB display, reducing dependence on manually configured market-by-market campaigns as the platform evolves. This role partners closely with product, engineering, analytics, machine learning, commercial, and advertising operations teams. You’ll connect the needs of individual advertisers and enterprise partners to the platform capabilities, operating models, and measurable outcomes needed to grow travel supply advertising at scale.

In this role, you will: Define and execute the product strategy for travel-supply advertising campaigns, translating partner needs into scalable product outcomes. Own the strategy and roadmap for Expedia Group Advertising’s Co-Op channel, evolving it into a coordinated, end-to-end campaign experience across lodging, air, and car. Translate advertiser, seller, partner, and internal needs into clear value propositions, priority use cases, scalable capabilities, and product decisions that reduce participation barriers. Simplify the campaign lifecycle from planning and enrollment through configuration, creative and supply selection, launch, optimization, and reporting, including partner self-service enrollment.

Build guided, objective-led campaign configuration and creation experiences within an agentic AI workflow, while safely integrating and operating AI/ML-enabled solutions that improve campaign outcomes. Lead cross-functional delivery across product, engineering, design, analytics, machine learning, commercial, sales, advertising operations, campaign planning, advertiser portal, ad-serving, and reporting teams. Define measurable outcomes and use customer research, product analytics, experimentation, and performance data to improve traveler relevance, advertiser value, conversion performance, scalability, and commercial feasibility.

Minimum Qualifications

• 6+ years with a Masters, 8+ with a Bachelor’s degree or equivalent professional experience.
• Experience leading product strategy and delivery from customer discovery through launch and iteration within digital advertising, ad technology, commerce, marketplaces, or another multi-sided platform business.
• Experience owning products or capabilities that span complex, multi-party workflows, including self-service experiences, campaign planning or management, partner onboarding, or workflow automation.
• Demonstrated knowledge of advertising formats, targeting, measurement, attribution, campaign reporting, or performance optimization, with the ability to connect partner needs to measurable business outcomes.
• Experience leading cross-functional product work across engineering, design, data, and operational or commercial teams, including alignment on scope, dependencies, decisions, and priorities.

Preferred Qualifications

• Experience applying experimentation, advanced analytics, or machine learning to improve targeting, optimization, forecasting, personalization, or advertising effectiveness.
• Experience scaling campaign products across multiple business verticals, supply types, or advertising channels while balancing advertiser value, shopper relevance, performance, and operational feasibility.
• Demonstrated success simplifying complex enrollment, campaign configuration, optimization, and reporting workflows into clear, scalable self-service experiences.
• Strong use of qualitative research, product analytics, experimentation, and performance metrics to guide prioritization and evaluate product results.
• Experience shaping agentic AI or AI/ML-enabled product experiences that guide users through complex campaign planning and execution, with a focus on measurable performance improvement.

The total cash range for this position in Seattle is $173,000.00 to $242,500.00. Employees in this role have the potential to increase their pay up to $277,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in Chicago is $161,000.00 to $225,500.00. Employees in this role have the potential to increase their pay up to $257,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in San Jose is $187,000.00 to $261,500.00. Employees in this role have the potential to increase their pay up to $299,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Benefits and perks

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership.

Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.

About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.

Equal Opportunity

Equal Opportunity Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

This employer participates in E-Verify.

The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s I-9 to confirm work authorization.

Expedia Group, Inc. (NASDAQ: EXPE) is the global travel marketplace with one purpose: to help travelers explore the world, one journey at a time. Expedia Group™ connects travelers, partners, and advertisers through its trusted brands, leading technology, and rich first-party data, delivering predictive, personalized experiences that shape the future of travel. Expedia Group’s ecosystem includes three flagship consumer brands – Expedia®, Hotels.com®, and Vrbo® – the largest B2B travel business, and a premier advertising network. Guided by an experienced and passionate global team, Expedia Group helps millions of travelers in more than 70 countries explore the world with confidence and ease.