Sr Product Manager – Digital eCommerce & Emerging Experiences

Target; Minneapolis (MN); Hybrid; USD 115,000 - 206,000; Full time

Job summary

Target in Minnesota is seeking a Senior Product Manager to own the on-platform agentic experience and lead the development of a comprehensive product strategy. You will partner with UX, Engineering, Data Science, Personalization, and other teams to deliver scalable, guest‑focused digital experiences.

You will define the vision, roadmap, and measurable outcomes for this space, aligning investments with business goals and guest needs across Target’s evolving digital channels.

Qualifications

• Four-year degree or equivalent experience.
• 6+ years of digital product management experience, with significant experience owning and delivering consumer‑facing web or mobile experiences.
• Demonstrated success building, launching, and optimizing digital products that improve customer experiences and drive measurable business outcomes.
• Strong understanding of digital consumer behavior, end‑to‑end customer journeys, UX principles, and the factors that drive engagement, conversion, and customer satisfaction.

Responsibilities

• Own and shape Target’s on-platform agentic experience, defining how AI and agentic capabilities can solve meaningful guest problems and create simpler, more connected experiences across our digital channels.
• Define the product vision, strategy, roadmap, and measurable outcomes for this emerging space, establishing where Target should invest and how the experience should evolve over time.
• Identify and prioritize the highest-value guest problems and use cases, leveraging guest research, behavioral insights, experimentation, and business context to inform product decisions.
• Design for the broader Target ecosystem, connecting experiences, context, data, and capabilities across the guest journey to help guests more seamlessly accomplish their goals.
• Lead the development and delivery of agentic experiences in partnership with UX, Engineering, Data Science, Personalization, platform teams, and business partners, aligning dependencies and priorities across a complex cross-functional landscape.
• Establish the foundational capabilities, product principles, and experience patterns needed to responsibly scale agentic experiences across Target’s digital ecosystem.
• Balance near-term learning and experimentation with long-term platform and capability investments, helping define how agentic technology evolves from emerging use cases into an enduring part of Target’s digital experience.

Job description

The pay range is $115,000.00 - $206,000.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves.Other benefits for eligible team members include 401(k), employee discount, short-term disability, long-term disability, paid sick leave, paid national holidays, and paid vacation.Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

About Us

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

Product Teams at Target are accountable for the delivery of business outcomes enabled through technology and analytic products that are easy to use, easily maintained and highly reliable. Product teams have one shared backlog that is inclusive of all product, technology, discovery and design work.

As Target continues to evolve its digital experience, the AskTarget Experience team is focused on creating simpler, more intuitive, and connected ways for guests to engage with Target across our digital channels.

The team brings together deep digital product thinking, guest-centered design, and emerging technologies to solve meaningful guest problems and create seamless experiences across the shopping journey. This includes understanding guest behaviors and needs, identifying friction and opportunities across digital touchpoints, and developing scalable experiences that improve how guests discover, shop, and accomplish their goals.

The team leverages AI and agentic capabilities to create more intuitive, connected, and personalized digital guest experiences, continuously adapting and evolving how these technologies are applied to solve meaningful guest problems and unlock new opportunities. Success requires a strong foundation in digital product management, customer experience, experimentation, and cross-functional delivery, combined with curiosity and a willingness to learn and apply new technologies.

The team partners closely with UX, Engineering, Data Science, Personalization, enterprise platform teams, and business partners to translate guest needs and emerging capabilities into meaningful, high-quality digital experiences at scale.

As a Senior Product Manager, you will work in the product model and will partner to develop a comprehensive product strategy, related roadmap, and set key business objectives (OKRs) for your respective product. You will need to leverage the knowledge of your product, as well as customer feedback and establish other relevant data points to assess value, develop business cases, and prioritize the direction and desired outcomes for your product. You will lead a product and work in unison with engineers, UX designers, data scientists and business partners to deliver a product.

In This Role, You Will

• Own and shape Target’s on-platform agentic experience, defining how AI and agentic capabilities can solve meaningful guest problems and create simpler, more connected experiences across our digital channels.
• Define the product vision, strategy, roadmap, and measurable outcomes for this emerging space, establishing where Target should invest and how the experience should evolve over time.
• Identify and prioritize the highest-value guest problems and use cases, leveraging guest research, behavioral insights, experimentation, and business context to inform product decisions.
• Design for the broader Target ecosystem, connecting experiences, context, data, and capabilities across the guest journey to help guests more seamlessly accomplish their goals.
• Lead the development and delivery of agentic experiences in partnership with UX, Engineering, Data Science, Personalization, platform teams, and business partners, aligning dependencies and priorities across a complex cross-functional landscape.
• Establish the foundational capabilities, product principles, and experience patterns needed to responsibly scale agentic experiences across Target’s digital ecosystem.
• Balance near-term learning and experimentation with long-term platform and capability investments, helping define how agentic technology evolves from emerging use cases into an enduring part of Target’s digital experience.

You will be the “voice of the product” to key stakeholders to ensure that their needs are met, and that the product team is getting the direction and support that it needs to be successful. You will develop and actively understand the market, maintain a product roadmap and backlog outlining the customer themes, epics, and stories while prioritizing the backlog to focus on the highest impact work for your team and stakeholders.

You will encourage the open exchange of information and viewpoints, as well as inspire others to achieve challenging goals and high standards of performance while committing to the organization’s direction. You will foster a sense of urgency to achieve goals and leverage resources to overcome unexpected obstacles, and partner with product teams across the organization to help them achieve their goals while pursuing and completing yours.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About You

• Four-year degree or equivalent experience.
• 6+ years of digital product management experience, with significant experience owning and delivering consumer‑facing web or mobile experiences.
• Demonstrated success building, launching, and optimizing digital products that improve customer experiences and drive measurable business outcomes.
• Strong understanding of digital consumer behavior, end‑to‑end customer journeys, UX principles, and the factors that drive engagement, conversion, and customer satisfaction.
• Experience leveraging product analytics, customer insights, A/B testing, and experimentation to inform product strategy, prioritize opportunities, and continuously improve digital experiences.
• Ability to translate complex customer problems and business needs into intuitive, scalable digital solutions, with strong product judgment and attention to the end‑to‑end experience.
• Proven ability to lead digital product initiatives from discovery and strategy through development, launch, measurement, and iteration.
• Strong systems thinking, with the ability to connect experiences, capabilities, and dependencies across a complex digital ecosystem.
• Demonstrated ability to influence and build alignment across highly cross‑functional initiatives, partnering closely with UX, Engineering, Data Science, and business stakeholders.
• Ability to thrive in ambiguity, make thoughtful product tradeoffs, and create clarity in emerging spaces.
• Curiosity about emerging technologies, including AI and agentic capabilities, and an interest in learning how these technologies can enhance digital guest experiences.
• Experience working in an agile product development environment.
• Strong communication, collaboration, and stakeholder management skills.

Preferred Qualifications

• Experience developing consumer‑facing digital experiences within retail, e‑commerce, marketplaces, or other large‑scale consumer platforms.
• Experience working on connected customer journeys, personalization, discovery, or other experiences that span multiple digital touchpoints.
• Exposure to AI, agentic capabilities, or other emerging technologies used to enhance customer experiences. Prior hands‑on AI or agentic product management experience is not required.

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.

Benefits Eligibility

Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_E

Americans With Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to [e-mail]. Non‑accommodation‑related requests, such as application follow‑ups or technical issues, will not be addressed through this channel.