Director Product Management - Customer Data Platform(Remote Or Hybrid)

Target; Minneapolis (MN); Hybrid; USD 149,000 - 268,000; Full time

Benefits offered by this job

Benefits eligibility

ADA accommodations

Job summary

Target is seeking a seasoned Product Director to set the strategic vision for our CDP and Enterprise Audience Platform spaces. You will drive budget, OKRs, and cross-team collaboration to deliver scalable, real-time data platforms and AI-powered features, partnering with Marketing, Retail Media, Engineering and external partners.

You will guide multi-pyramid initiatives, foster a culture of transparency and accountability, and mentor a team of product owners to achieve measurable business

Qualifications

• 10+ years of product management experience.
• Experience building and scaling data platforms in martech/adtech, audience platforms, or personalization.
• Experience leading, coaching, and developing product teams with a culture of transparency and enterprise collaboration.
• Strong ability to work with engineering, data science, and architecture teams on scalable, cloud-native systems.
• Expert in agile product development with experience shaping multi-pyramid initiatives.
• Strategic mindset with bias for action and ability to define OKRs and drive outcomes.
• Experience delivering AI-powered automation and end-to-workflow automation.

Responsibilities

• Set the overall strategic vision for the product space and team.
• Accountable for budget, financials, and quarterly OKRs.
• Create interoperability across CDP, data sources, campaigns, and partner networks.
• Mentor and coach product owners and drive performance across teams.
• Lead product discovery with stakeholders and base decisions on data.

Skills

Product leadership

Agile product development

Data platforms (MarTech/AdTech)

AI-powered automation

Cloud-native pipelines

Stakeholder communication

OKR & data-driven decisions

Education

Four-year degree or equivalent experience

Job description

The pay range is $149,000.00 - $268,000.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves.Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation.Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

About Us

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

The Customer Data Platform (CDP) Product team is a global organization within Marketing that builds Target’s next generation connected enterprise and guest experience platforms, unifying guest data and enabling AI-first, real-time personalization at scale. We drive the product vision, strategy, and roadmap that fuel growth and transform guest experiences through a modern, human-centered, uniquely Target approach.

The Enterprise Audience Platform (EAP) is Target’s next-generation capability enabling unified audience creation, segmentation, activation, and measurement across the enterprise. Within Target’s Customer Data Platform (CDP), EAP powers onsite/app personalization, drives retail media marketing efficiency, enables performance marketing reach, accelerates incremental contribution, and enables enterprise teams to act on real-time, connected guest insights. The platform integrates upstream identity and guest data, CDP pipelines, real-time computation, audience decisioning engines, and downstream activation channels across Target’s marketing and media ecosystem.

As a Product Director, you will set the overall strategic vision for your product space and product team, are accountable for succeeding against identified business outcomes and metrics, will set and manage the product’s budget and financials, set the short- and long-term product goals, and quarterly Objectives and Key Results (OKRs). You will create interoperability across CDP, upstream data sources, downstream campaign and activation systems, and external partner networks. By guiding strategy, financials, discovery, and execution, this leader ensures the platform meets Target’s standards for reliability, usability, modern architecture, and enterprise scale.

You will be accountable for building, coaching, and mentoring a strong team of product owners while also building a strong team culture of progress, transparency, and efficiency across Product teams. You will be responsible to elevate your collective team’s performance by providing insightful, motivating, and constructive feedback to all roles on the team while also working with senior leadership and peers across pyramids to negotiate and remove execution related barriers for your teams.

You will drive product discovery with key stakeholders to validate hypotheses and concepts with customers before committing engineering time, as you lead highly complex work across multiple pyramids, with interrelated specialties. You will leverage data and analytics to provide competitive analysis, drive decision making, assess the health and effectiveness of your products and related P&L impacts, and to deliver recommendations to key stakeholders.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About You

• Four-year degree or equivalent experience
• 10+ years of product management experience
• Experience building and scaling data platforms in martech/adtech, audience platforms, or personalization
• Experience leading, coaching, and developing product teams while fostering a culture of transparency, accountability, and enterprise collaboration
• Demonstrated ability to work closely with engineering, data science, and architecture teams to develop scalable, cloud-native, near-real time pipelines and high-reliability systems
• Strong communication skills with a proven track record influencing senior leaders and cross-functional stakeholders across large enterprise organizations
• Expert in agile product development (e.g., user stories, iterative development, scrum teams, sprints, personas) with experience shaping complex, multi-pyramid initiatives
• Strategic mindset and bias for action with a strong ability to define OKRs, drive measurable outcomes, and lead product discovery using data-driven decision making
• Experience delivering AI-powered and agentic automation capabilities, including decision engines, and end-to-workflow automation
• Proven success driving platform modernization - including cloud migration, real-time analytics, data quality frameworks, governance, and privacy-forward design
• Strong ability to build relationships and align diverse teams across Marketing, Digital, Retail Media, Engineering, and external media & technology partners

This position may be considered for a Remote or Hybrid (known internally at Target as "Flex for Your Day") work arrangement based on Target's needs. A Remote work arrangement means the team member worksfull-time from home oran alternatelocation that's not a Target location, does not have a desk at a Target location and may travel to HQ up to 4 times a year. A Hybrid/Flex for Your Day work arrangement means the team member's core role may be performed either remote or onsite at a Target location depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.

Benefits Eligibility

Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_F.

Americans With Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to [e-mail]. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.

Application deadline is : 10/30/2026