Sr. Product Manager, CRM Communications

eBay; Bellevue (WA); On-site; USD 161,000 - 215,000; Full time

Job summary

eBay is seeking a highly driven Senior Product Manager to join the Conversion Programs team. You will drive multi-channel communications across Email, Push, and Native Hub Notifications, shaping strategies that impact revenue and customer value.

You will lead cross-functional collaboration, define tests, and scale improvements end-to-end. You will work with Product, Engineering, Analytics, Design, and Operations in a fast-paced environment, owning from strategy to execution while aligning with

Qualifications

• 5+ years in product, growth marketing, business, or consulting with focus on conversion and performance.
• 2+ years in ecommerce or marketplace environments; marketplace experience preferred.
• Experience owning and optimizing performance-based lifecycle communications (email, push, in-app).
• Strong experimentation: design hypotheses, forecast impact, run tests, interpret results.

Responsibilities

• Build and own the roadmap with engineering, data science, and design teams.
• Size opportunities and forecast business impact for ideas.
• Prioritize features based on business value, user needs and effort.
• Author A/B tests and define KPIs.
• Implement tests and customer experience improvements.
• Create PRDs and communicate requirements to engineering.

Skills

Conversion optimization

Cross-functional

A/B testing

Data-driven

Product sense

Leadership

Tools

CRM

Marketing automation

Job description

At eBay, we’re more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We’re in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the team and the role:

We are currently seeking a highly driven and proactive Senior Product Manager to join our Conversion Programs team at eBay. In this critical role, you will be at the forefront of crafting customer experiences through offer communications. Your mission will be to drive business growth and customer improvements by innovating and enhancing the multi-channel communications portfolio across Email, Push Notifications, and Native Hub Notifications. You will chip in towards revenue targets, long-term strategy, roadmap, and end-to-end execution for this multimillion dollar portfolio! This is a highly cross functional role, where you will get to influence and collaborate with partners across eBay.

What you will accomplish:

• You will build and complete the roadmap with engineering, data science, and design teams. Be the champion of execution excellence. Proactively find opportunities to increase test velocity and facilitate collaboration with cross-functional teams.

• Identify and size opportunities for portfolio improvements: use data to advise forecast business impact for your ideas.

• Prioritize features / improvements based on various factors like business value, user needs, effort, etc.

• Author A/B tests: build hypotheses, design test setup, define KPIs.

• Implement tests and customer experience improvements.

• Create PRDs, convey requirements to the Engineering teams and jointly work through execution.

• Create and maintain project plans; handle dependencies and ensure execution readiness; continuously find opportunities to improve.

• Raise and help resolve project blockers; update Jira boards and supporting documentation.

• Measure results: assess performance against benchmarks, make recommendations for scaling decisions.

• Continuously capture insights: analyze customer feedback for product improvements; conduct market research and competitor analysis, monitor industry trends for opportunities to innovate.

What you will bring:

• 5+ years of experience in product, growth marketing, business, or consulting roles with a strong focus on customer conversion and performance optimization; 2+ years of experience in e-commerce or marketplace environments. Marketplace experience is strongly preferred.

• Proven experience owning and optimizing performance-based lifecycle communications (email, push, in-app, or similar), including audience strategy, trigger logic, messaging, and measurement.

• Strong experimentation perspective — ability to design hypotheses, forecast impact, run A/B tests, interpret results, and translate findings into scalable improvements.

• Deep comfort with metrics and data: defining success metrics, monitoring funnel and health KPIs, diagnosing performance issues, and making data-informed tradeoffs between short-term gains and long-term customer value.

• Excellent product sense — ability to understand user intent, problems, and context, and partner with design and product to deliver simple, effective customer experiences.

• Demonstrated ability to lead complex, cross-functional initiatives end-to-end, working closely with Product, Engineering, Analytics, Design, and Operations in fast-paced environments.

• Highly organized, passionate about achieving results, and attentive to details; takes initiative and seeks continuous improvement. Able to find the most efficient way to build impact while maintaining high quality.

• Familiarity with CRM, marketing automation, or experimentation platforms, and the ability to work optimally with technical partners on requirements, data dependencies, and implementation.

Additional Details

The base pay range for this position is expected in the range below:

$160,800 - $214,700

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Remote roles are not eligible for U.S. visa sponsorship.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at [e-mail]. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay’s commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.