Sr. Product Manager

Upsher-Smith Laboratories, LLC; Maple Grove (MN); Remote; USD 121,000 - 183,000; Full time

Job summary

A pharmaceutical company is seeking a Senior Product Manager to develop and execute marketing strategies for assigned products. This role involves lifecycle management, pricing strategies, and market access collaboration. Candidates should have a Bachelor's degree and at least 8 years of marketing experience in pharmaceuticals, with strong strategic and analytical skills. The position is remote, with a compensation range of $121,954.00 - $182,931.00.

Qualifications

• Minimum 8 years of professional marketing experience in the pharmaceutical industry.
• Experience in payor access or channel marketing.
• Demonstrated success in developing integrated brand strategies.

Responsibilities

• Design and implement brand marketing strategies for assigned products.
• Manage product lifecycle from market introduction to maturity.
• Conduct market research and competitor analysis for strategic adjustments.

Skills

Strategic marketing

Cross-functional collaboration

Market research

Analytical mindset

Vendor management

Digital marketing

Education

Bachelor's degree in business or health sciences

MBA

Tools

Microsoft Office

CRM systems

Job description

General Summary

The Senior Product Manager is responsible for developing and executing marketing strategies for assigned products to drive product performance, market share, and profitability. This role requires a deep understanding of the pharmaceutical market, including the commercialization process, pricing strategies, payor access strategies, and the management of products through various lifecycle stages.

This role as a member of the Portfolio Strategy Marketing team will require contributions and leadership to annual integrated business plan development with associated product forecasts, OPEX and commercial strategies to achieve annual business objectives. Incorporating payor access information with specific data-driven account information and marketing dynamics will be critical to the development of marketing segmentation strategies for tactical investment.

This is a remote position.

Essential Duties & Responsibilities

• Strategy Development: Design and implement comprehensive brand marketing strategies for assigned product(s), ensuring that strategies align with business objectives and defined market and channel opportunities.
• Life Cycle Management: Manage product(s) throughout their lifecycle, from market introduction through maturity and potential loss of exclusivity, ensuring continuous optimization of market performance, profitability, and competitive positioning.
• Pricing Strategy & Market Access: Collaborate with Market Access to develop pricing strategies consistent with the brand value proposition & key stakeholder dynamics.
• Market Research & Competitive Intelligence: Conduct ongoing market research, competitor analysis, and customer insights to inform product positioning and strategy adjustments.
• KOL & Physician Engagement: Develop and maintain relationships with Key Opinion Leaders (KOLs) and physician advocates to support brand messaging, clinical differentiation, and overall product success.
• Digital and Multi-Channel Marketing: Drive the implementation of digital and multichannel marketing strategies, including social media, email marketing, and online advertising to enhance product visibility and engagement with healthcare professionals.
• Product Forecasting & Budget Management: Lead the creation of annual revenue forecasts with key demand assumptions and ensure knowledge of and ability to make investment decisions in alignment with P&L management.
• Cross-Functional Collaboration: Act as the brand lead and work collaboratively with internal teams to ensure successful product commercialization and delivery to market.
• Vendor Management: Oversee the selection and management of external vendors for marketing research, creative agencies, digital marketing, and promotional activities.
• Performance Tracking & Adjustments: Monitor product performance metrics and adjust marketing plans and tactics based on real-time data and market conditions to maximize brand success.

Experience Type

• Bachelor's degree in business concentration (Marketing, Finance) or in health sciences. An MBA is preferred.
• Minimum 8 years of professional marketing experience ideally within the pharmaceutical industry.
• Previous experience in payor access / channel marketing or other commercial disciplines.
• Demonstrated success in leading the development of integrated brand business strategies.
• Strong strategic marketing skills with demonstrated ability to translate clinical data into multi-channel messaging.
• Ability to develop insights from secondary data, primary research, and qualitative information.
• Strong interpersonal skills and the ability to work with individuals across all organizational levels.
• Previous experience influencing cross-functional teams and mentoring team members in a marketing capacity.
• Excellent organizational skills and the ability to work on multiple projects simultaneously while under pressure.
• Proficient with Microsoft Office and familiar with software products pertaining to market analysis and data analysis.

Other Knowledge, Skills and Abilities

• Understands the commercial and public sector payor landscape, including the impact of formularies, pricing, and reimbursement strategies.
• Excellent communication and leadership skills with the ability to influence cross-functional teams and external stakeholders.
• Analytical mindset with the ability to derive insights from data and make strategic adjustments to improve product performance.
• Knowledge of digital marketing, CRM systems, and multi-channel marketing strategies to engage healthcare professionals and patients effectively.
• Strong project management skills, including experience managing budgets, timelines, and external vendors.
• Experience working in rare disease.
• Travel up to 25%.

Compensation Range: $121,954.00 - $182,931.00

Upsher-Smith Laboratories, LLC is committed to providing equal employment opportunity to all applicants and employees according to all applicable equal opportunity and affirmative action laws, directives, and regulations of federal, state, and local governing bodies and agencies.