Sr Product Manager

ProDriven Global Brands; Charlotte (NC); Hybrid; USD 120,000 - 160,000; Full time

Job summary

ProDriven Global Brands is seeking a Senior Product Manager, Work Vehicle Solutions, who will deeply understand end users and channels to translate insights into differentiated products and services. You will own the portfolio from opportunity to lifecycle, collaborating with Engineering, Operations, Sales, Marketing, Finance, and Supply Chain to deliver impactful solutions.

The role requires broad leadership across functions, translating customer needs into executable requirements, and

Qualifications

• Bachelor's degree or higher in a related field; MBA preferred.
• Experience leading cross-functional teams with strong execution.
• Proven ability to translate customer needs into product strategy and roadmaps.

Responsibilities

• Understand end users, customers, channels, and applications to identify unmet needs.
• Create and manage a prioritized product portfolio and roadmap.
• Lead cross-functional initiatives from opportunity to launch and lifecycle management.
• Own revenue, profitability, pricing, and performance for assigned categories.
• Align functions around customer problems and business outcomes.
• Drive delivery and market adoption through clear requirements and governance.

Skills

Strategic thinking

Cross-functional leadership

Communication

Financial modelling

Education

Bachelor's degree in Business, Marketing, Engineering, Product Management, or related field

MBA preferred

Job description

About Us

WHY PRODRIVEN GLOBAL BRANDS?BECAUSE WEARETHE PROFESSIONAL’S CHOICE!You will find our market leading products and brands onjob sitesall over the world.

Focusing on end users' needs and delivering exceptional customer experience drives our success. Our entire process—from research to engineering to manufacturing to commercialization—creates products that ensure ease of use, productivity, durability and safety for the end user. On jobsites across the world, ProDriven Global Brands are most preferred.

Presently this position is in a hybrid status with a minimum of 3 days a week in the office for collaboration, teamwork, and business needs. The status and minimum in-office requirements are subject to change based on evolving business needs.

Overview

The Senior Product Manager, Work Vehicle Solutions, is responsible for deeply understanding end users, customers, channels, and the work they need to accomplish; identifying unmet needs, pain points, and barriers; and translating those insights into differentiated products, service, application, and commercial solutions. All portfolio decisions and business activities must be grounded in solving meaningful customer problems, improving the end-user experience, and enabling the organization to serve customers more effectively.

This individual translates business strategy, customer needs, market opportunities, and technical requirements into a prioritized and executable product portfolio. Serving as the business owner for assigned product categories and strategic initiatives, the Senior Product Manager leads work from opportunity identification, customer validation, and business case development through product development, commercialization, lifecycle management, and financial performance.

The role requires broad leadership across Product, Engineering, Operations, Quality, Supply Chain, Sales, Marketing, Finance, Customer Care, and external partners. The Senior Product Manager establishes priorities, clarifies customer and business requirements, identifies risks and dependencies, recommends resource and portfolio trade-offs, and ensures cross-functional teams remain aligned around the customer problem to solve and the business outcome to achieve.

Success requires more than developing product strategy. The Senior Product Manager must be able to convert customer insight into clear requirements and executable solutions, move complex initiatives from idea to implementation, balance transformational projects with ongoing customer and business needs, and maintain accountability for scope, timing, readiness, financial performance, customer experience, service, and market adoption.

Responsibilities

Customer, Market & Portfolio Strategy

• Understand end users, customers, channels, applications, and competitive alternatives to identify unmet needs, pain points, and barriers to adoption.

• Turn customer insight and business strategy into a prioritized portfolio roadmap; recommend trade-offs based on customer value, growth, profitability, resources, risk, and speed to impact.

End-to-End Initiative Leadership

• Lead initiatives from opportunity definition and customer validation through business case, execution, launch, stabilization, and post-launch review.

• Define scope, requirements, milestones, owners, dependencies, risks, and success measures; maintain portfolio visibility and drive timely decisions and issue resolution.

Product, Application & Lifecycle Management

• Own the strategy, roadmap, positioning, performance, and lifecycle of assigned products and categories, including new products, derivatives, fitment, customer opportunities, sourcing changes, and sustaining work.

• Translate customer needs into product and application requirements; monitor quality, availability, inventory, warranty, service, and feedback to drive corrective action and accurate technical content.

Commercialization & Market Adoption

• Define the target customer, problem to solve, use case, value proposition, differentiation, claims, pricing inputs, and commercial requirements.

• Align cross-functional launch readiness, track adoption and customer experience, and address performance gaps through corrective action.

Financial & Business Performance

• Own revenue, margin, profitability, pricing, portfolio mix, forecast assumptions, and growth plans for assigned categories.

• Build and manage business cases and improve results through pricing, cost, assortment, sourcing, channel, inventory, quality, and product rationalization actions.

Cross-Functional Leadership & Governance

• Align functions around the customer problem, business outcome, priorities, decision rights, responsibilities, milestones, and success measures.

• Lead fact-based decisions, surface resource and execution risks early, and build shared accountability while respecting functional ownership.

Cross Functional Ownership

• The Senior Product Manager is accountable for overall business direction, requirements, prioritization, cross-functional alignment, and commercial outcomes for assigned initiatives. Functional partners remain accountable for execution within their areas of expertise, including engineering design, validation, quality approval, manufacturing execution, sourcing, marketing production, sales execution, and customer service operations.

• Performs Essential Job Functions and Duties with or without reasonable accommodation

Qualifications

Education, Licenses, and Certifications

• Bachelor's degree in Business, Marketing, Engineering, Product Management, or a related field preferred; equivalent professional experience considered. MBA preferred.

Years of Experience and Knowledge

• 7+ years of progressive experience in product management, portfolio management, commercialization, business leadership, product development, or a related field within durable goods.
• Demonstrated success leading complex cross-functional teams and driving execution without direct authority.
• Experience managing a portfolio of simultaneous initiatives with competing resources and priorities.
• Proven experience taking products or business initiatives from customer need and business case through development, launch, and post-launch optimization.
• Experience developing financial models, business cases, pricing recommendations, forecasts, and portfolio plans.
• Experience working closely with Engineering, Operations, Sales, Marketing, Finance, Supply Chain, and Quality.
• Experience in automotive, commercial vehicle, upfitting, durable goods, or technically complex product categories preferred.

Skills and Abilities

• Strategic portfolio prioritization and resource trade-off management.

• Program and project leadership across complex, cross-functional initiatives.

• Product requirements development and strong technical-commercial translation skills.

• Business case, financial model, pricing, and performance analysis capability.

• Commercialization, launch readiness, and market adoption leadership.

• Strong written, verbal, presentation, facilitation, and executive communication skills.

• Customer, application, channel, and competitive-market understanding.

• Risk identification, issue resolution, escalation, and decision-making discipline.

• High learning agility, sound judgment, emotional intelligence, and the ability to create structure in an ambiguous, fast-changing environment.

• Proficiency with common business analysis, presentation, roadmap, and project-management tools.

Travel Requirements

• 20% ~ 30% travel domestically and internationally required

EEO Statement

ProDriven Global Brands is committed to fostering, cultivating, and preserving a culture of diversity, equity and inclusion. ProDriven Global Brands is an equal opportunity employer and prohibits discrimination and harassment of any kind. All qualified applicants to ProDriven Global Brands are considered for employment without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status or any other protected characteristic. ProDriven Global Brands will not tolerate discrimination or harassment of any kind based on these characteristics.