Sr Product Designer, Growth Acquisition

GitLab; United States; Remote; USD 75,000 - 100,000; Full time

Job summary

A leading software company is seeking a Growth Designer to optimize user acquisition flows and enhance product engagement. You will work with cross-functional teams to design intuitive experiences for onboarding and user growth. Ideal candidates will have experience in growth design and a background in DevSecOps. The role supports remote work and offers a flexible work environment with various employee benefits.

Benefits

Flexible Paid Time Off

Equity Compensation

Home office support

Growth and development budget

Qualifications

• Demonstrated experience in onboarding and user acquisition.
• Domain knowledge in DevSecOps.
• Strong decision-making skills regarding research methods.

Responsibilities

• Work with UX Researchers and Product Managers on new features.
• Collaborate to optimize signup flows to improve conversion.
• Conduct usability testing to validate design concepts.

Skills

Growth design experience

Collaboration skills

Product experimentation

Visual design skills

Job description

GitLab is an open-core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating human progress. Our platform unites teams and organizations, breaking down barriers and redefining what's possible in software development.

The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems.

About the role

The acquisition team is a newly established group within Growth, presenting an exciting opportunity to help shape the team's direction and processes. Initially, we'll be focused on optimizing our signup flows and team invite flows to reduce friction and drive key acquisition metrics for new users and teams getting started with GitLab. You'll play a crucial role in designing intuitive, streamlined experiences that help users seamlessly onboard and bring their teammates into the GitLab ecosystem.

What you’ll do:

• You’ll work alongside UX Researchers, Product Managers, and Engineers to iterate on new features within the GitLab product.
• You'll collaborate with teams across the product and across the business to optimize signup flows and team invite experiences, reducing friction and improving conversion at key touchpoints that drive new user acquisition.
• You’ll communicate your design thinking and ideas through wireframes, prototypes, user flows, mockups, and high-fidelity visual designs.
• You’ll help develop hypotheses and establish clear success metrics to test new features or product changes and determine their impact on user experience and business outcomes.
• You'll help establish growth methodologies and best practices that other product teams can adopt to improve onboarding, feature adoption, and discoverability within their own areas.
• You’ll engage with our users, prospects, and the wider GitLab community to understand their pain points and work toward long-term fixes that enable them to succeed with their goals.
• You’ll undertake usability testing to validate your thinking.
• You’ll contribute to our Design System, alongside the rest of the UX team and the GitLab community as a whole.

What you'll bring:

• Must have demonstrated experience working as a Growth designer, or working in a growth-relevant area such as onboarding, user acquisition, free-to-paid conversion, feature adoption, etc.
• Familiarity with product experimentation.
• Domain knowledge or background in DevSecOps.
• Experience fostering collaboration across multiple product teams and stakeholders.
• Experience conducting your own research with a variety of methods, and strong decision making skills for when to do research.
• Strong visual design skills with the ability to balance leveraging the design system and recognizing when a unique component is needed.

About the team

Product Design supports the teams at GitLab by becoming experts in our stage group, educating ourselves about the entire product, and staying engaged with user and business goals. We partner closely with our stable counterparts in Product Management and Development. As Product Designers, we are the owners of design judgment. We start with a problem to solve and always first consider what the best experience for the user would be.

How GitLab will support you

• Benefits to support your health, finances, and well-being
• All remote, asynchronous work environment
• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and development budget
• Parental leave
• Home office support

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.

GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex, national origin, age, citizenship, marital status, mental or physical disability, genetic information, or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.