Sr Product Design, Ai & Innovation

Socket.dev; Mountain View (CA); On-site; USD 150,000 - 200,000; Full time

Job summary

Gen's AI Foundry team seeks a Sr Product Designer to own end-to-end design across multiple AI-driven consumer products. You’ll shape conversations, onboarding, and trust moments for agentic experiences, moving from vague ideas to production-ready interfaces.

You’ll collaborate with product, engineering, and marketing to craft a cohesive design language aligned with the Oxygen system, conduct user research, and iterate quickly based on feedback across families and real users.

Qualifications

• Bachelor’s degree in Design, HCI, or a related field, or equivalent practical experience.
• 5+ years of product/UX design experience, including consumer-facing apps.

Responsibilities

• Own end to end product design for multiple zero to one initiatives, from concept through launch and iteration.
• Design core AI agent experiences, including conversational flows, onboarding, and trust moments where an agent acts on a user’s behalf.
• Build and evolve a shared design language for Gen's agentic products.
• Move quickly from ambiguity to testable concepts using prototypes and experiments.
• Partner with product management, engineering, and marketing to translate requirements into polished designs.
• Collaborate on go-to-market design deliverables such as in-product messaging and onboarding for launches.
• Leverage AI-assisted design tools to accelerate velocity and iterate rapidly.
• Maintain consistency with Oxygen design system while extending patterns for AI-first interactions.
• Conduct or partner on user research and usability testing across audiences, including families.
• Present design work and rationale to stakeholders and incorporate feedback into iterations.

Skills

End-to-end design

UX design

Collaboration

Prototyping

AI-powered experiences

Education

Bachelor’s degree in Design, HCI, or related

Equivalent practical experience

Tools

Figma

Figma Make

Prototyping tools

Job description

Job Title: Member of AI & Innovation, Design

Sr Product Design, Ai & Innovation

About Gen

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.

Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.

When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.

At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.

If this sounds like you, we’d love you to be part of Gen.

About the Role

Gen's AI Foundry is where our next generation of consumer AI products gets built. It is a small, fast moving team that takes ideas from zero to one, ships them to real customers, and then decides what to double down on. Recent work includes Norton Family Assistant, our secure 24/7 AI agent that helps parents manage the logistics of modern family life, and the Agent Trust Layer, the security foundation that makes it safe for an agent to act on someone's behalf. Several more consumer agentic products are in flight or about to start.

As a Member of AI & Innovation, Design, you'll be the design partner for that portfolio. You'll own end to end product design across multiple zero to one initiatives at once, moving between shipped products that need iteration and brand new concepts that need a first shape. Some of these products will scale. Some will be killed after a few weeks of learning. Both outcomes are the job.

You’ll partner closely with product, engineering, and marketing to define what consumer AI agents feel like at Gen, and the patterns you create for one product become the starting point for the next.

Key Responsibilities

• Own end to end product design for multiple zero to one initiatives across the AI Foundry portfolio, from concept through launch and iteration, and set the priorities across them alongside your product partners.
• Design core AI agent experiences, including conversational flows, in app messaging, onboarding, and the trust and permission moments where an agent takes action on a user's behalf.
• Build and evolve a shared design language for Gen's agentic products, so patterns proven on one product carry forward rather than getting rebuilt each time.
• Move quickly from ambiguity to something testable, using low fidelity concepts, prototypes, and live product experiments to pressure test ideas before they are fully built.
• Partner closely with product management, engineering, and the wider AI Foundry team to translate product requirements into polished, production ready designs.
• Collaborate with marketing, CSM, and CX partners on go to market design deliverables such as in product messaging, store placements, email, and onboarding for launches across the portfolio.
• Leverage AI assisted design tools such as Figma Make, generative prototyping, and Claude Design to accelerate design velocity and iterate quickly on flows and prototypes.
• Maintain consistency with Gen's Oxygen design system while adapting and extending patterns for novel agentic and AI first interactions.
• Conduct or partner on user research and usability testing to validate design decisions across different consumer audiences, including families.
• Present design work and rationale to cross functional stakeholders and incorporate feedback into iterative design cycles.

About You

• Education: Bachelor’s degree in Design, Human-Computer Interaction, or a related field; equivalent practical experience will be considered.
• Experience: 5+ years of experience in product/UX design, ideally including designing consumer-facing mobile or web applications; experience designing AI-powered, conversational, or agentic product experiences is a strong plus.

Skills:

• Strong end-to-end product design skills (UX flows, interaction design, visual design) with a portfolio demonstrating shipped consumer products.
• Proficiency in Figma and modern design/prototyping tools, including AI-assisted design tools (e.g., Figma Make).
• Experience designing trust, permissions, or “AI taking action on your behalf” moments for users.
• Ability to work within and evolve a mature design system (e.g., Oxygen) across multiple surfaces.
• Comfort working in a fast-moving, ambiguous environment with limited design support, prioritizing effectively across concurrent initiatives.
• Strong collaboration and communication skills across product, engineering, and marketing partners.

Personal Attributes:

• Self starter who can independently own a product's design, given this role is the embedded designer across the portfolio rather than one product.
• Passion for building trustworthy, human centered AI experiences for everyday consumers.
• Comfortable with new, undefined work, and with the reality that some of it will not ship.
• Curious and adaptable, eager to experiment with emerging AI design tools and workflows.