Sr. Producer, Campaign Marketing

Huckberry; Austin (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental, Vision benefits

401(k) with employer match

Annual Huckberry shopping credits

Paid Sabbatical leave at 4 years

Summer Fridays

Weekly catered lunch

Monthly happy hours

Mental health resources

Paid Parental Leave

Paid Vacation & Paid Sick Leave

Volunteer Time Off

Generous employee discount

WFH flexibility

Annual offsites

Job summary

Huckberry is seeking a Senior Producer, Campaign Marketing to own the creative production process and drive the seasonal production strategy from Brand to Campaign execution, based at our Austin headquarters.

You will coordinate with Brand, Buyers, and Content teams to translate GTM plans into detailed timelines, staffing, and shot lists, ensuring hero product positioning and on-time delivery within budget.

Qualifications

• 6–8+ years of experience in creative production.
• Experience driving creative production strategy and leading teams of producers/managers.
• Ability to manage multiple complex projects and productions simultaneously.
• Strong background in budget management and optimizing workflows with stakeholders.
• Comfort with AI and modern tools to streamline pre-production and mood boards.
• Developed eye for style, photography, and design.
• Interest in men’s adventure brands and lifestyle is a plus, self-starter attitude.

Responsibilities

• Act as the primary driver behind seasonal creative production strategy and shape vision with Brand & Product teams.
• Provide clear visibility on GTM priorities and how they are addressed through production.
• Develop detailed shot lists and channel deliverables to reinforce hero product positioning.
• Leverage AI and tools to pre-visualize shoots and align stakeholders before production.
• Support Creative Director in bringing the creative brief to life on set and pre-production.
• Improve production process efficiency in staffing, budget, and workflows.
• Lead production team and manage day-to-day staffing, including freelance producers.
• Contribute to campaign story selection and decide where to feature adventures.
• Own creative production budget allocations for shoots, videos, and freelancers.

Skills

Creative production leadership

Project management

Budget management

AI tools in production

Visual design sensibility

Team leadership

Men’s lifestyle brand interest

Tools

AI tools

Job description

Here at Huckberry, we’re on a mission to inspire and equip adventures near and far, and along the way, create the most loved men’s retailer on the planet. To help us get there, we are looking for a Senior Producer, Campaign Marketing to step in, completely own our Creative Production process, and act as the primary driver behind our seasonal creative production strategy. In this role, you will be the primary liaison connecting our Buyers, Brand Marketing, and Content channels to our seasonal production approach.

You will work upstream with our Brand and Product teams to shape the production strategy for our biggest seasonal shoots—translating the GTM plan into clear campaign priorities, detailed project timelines, and the production staffing required to bring our brand stories to life. You’ll level up our pre-production process with explicit, channel-by-channel deliverable plans (including video needs) and detailed shot lists that pay off hero product positioning as set forward by the Brand team. We are looking for a master coordinator and strategic leader who can elevate our campaign ecosystem, introduce operational efficiencies, and build seamless cross-functional workflows. Ultimately, you will be a key guardian of our brand execution, directly impacting Campaign Revenue and Campaign Sessions while keeping us tightly within our annual budget.

You will report to our Director of Creative and lead our production team.

This role is based out of our headquarters in Austin, TX; relocation support will be provided to a remote hire.

Responsibilities

• Act as the primary driver behind our seasonal creative production strategy, partnering upstream with Brand and Product to shape the vision and approach for our biggest seasonal shoots
• Provide clear, company-wide visibility to how GTM priorities will be addressed through creative production
• Leverage channel deliverable plans—including video needs—to develop detailed shot lists that pay off hero product positioning as set forward by the Brand team
• Leverage AI and other modern tools to iron out shoot logistics, develop mood boards and pre-visualize what we’ll capture on set, aligning stakeholders in advance of the shoot
• Support our Creative Director - on-set and in pre-production - in the pursuit of bringing the creative brief to life in the most impactful way possible
• Build efficiencies into our production process across team bandwidth, staffing, and spend
• Establish and refine a seamless workflow between our content and brand teams that locks into our GTM rhythm
• Lead the production team, optimize overall production processes, and manage day-to-day project staffing - to include freelance producers at times
• Actively contribute to campaign story selection—helping decide who we feature, where we go, and what adventures we track
• Manage and own the creative production budget, specifically overseeing allocations for campaign shoots, campaign videos, and our active roster of freelance producers and stylists

• 6–8+ years of experience in creative production, with a strong preference for background experience within an agency or an in-house brand team
• Proven experience driving creative production strategy and leading, managing, and inspiring a team of creative producers and project managers
• A flawless ability to manage multiple complex projects and productions simultaneously without missing a beat
• Strong background in creative production budget management and optimizing workflows alongside commercial stakeholders like Buyers and Marketers
• Comfort leveraging AI and other modern tools to streamline pre-production, build mood boards, and pre-visualize shoots
• A sharp, developed eye for style, photography, and great design
• A genuine interest in men’s adventure brands, apparel, and style. Direct experience in the men’s lifestyle, apparel, or outdoor industry is preferred but not required
• A relentless self-starter with a great attitude, collaborative spirit, and a ton of energy.

• Medical, Dental, Vision benefits
• 401(k) and employer match
• Annual Huckberry shopping credits
• Paid Sabbatical leave at 4 years
• Summer Fridays
• Weekly catered lunch
• Monthly happy hours
• Mental health resources
• Paid Parental Leave
• Paid Vacation & Paid Sick Leave
• Volunteer Time Off
• Generous employee discount
• WFH flexibility
• Annual offsites

Company Description

Huckberry is the ultimate one-stop men’s shop for discovering the best gear and threads. Over a million guys trust us as their go-to resource for their closet, adventure inspiration, and a whole lot more. We were named one of IAB's most disruptive consumer brands, and we've collaborated with everyone from Matthew McConaughey and Leon Bridges to brands like Lululemon, Tacoma, and Coors. We look forward to meeting you.

Want to get to know us better? Check out our:

• Journal: http://huckberry.com/blog
• Youtube: https://www.youtube.com/@Huckberryco
• Instagram: http://instagram.com/huckberry

Huckberry encourages candidates of all different backgrounds and identities to apply. We are always eager to further diversify our company, and we are committed to providing an inclusive environment of mutual respect where all can flourish. All of our employment decisions are based solely on merit and business need.