Sr Print Marketing Specialist

Norwegian Cruise Line Holdings Ltd.; Miami (FL); On-site; USD 60,000 - 80,000; Full time

Job summary

Norwegian Cruise Line Holdings Ltd. is looking for a Senior Print Marketing Specialist in Miami, Florida. This role serves as the primary liaison between the Brand Marketing team and Print Vendor, ensuring all print projects are executed efficiently and according to brand standards.

The ideal candidate will have a Bachelor's degree and at least 3 years of marketing experience. Key responsibilities include managing budgets, tracking project timelines, and collaborating with various teams to optimize direct mail campaigns aimed at customer acquisition.

Qualifications

• Minimum 3 years of marketing experience in consumer direct response, preferably direct mail.
• Experience in the travel or cruise industry is preferred but not required.

Responsibilities

• Collaborate with Brand team to understand campaign requirements.
• Manage production timelines and budget accuracy with the Print Vendor.
• Track project updates and ensure timely delivery of materials.
• Evaluate print proposals and ensure budget alignment.
• Prepare and maintain end-of-month reports on spending.
• Oversee invoicing processes and collaborate with Finance.

Skills

Direct mail knowledge

Excel proficiency

Quantitative analysis

Organizational skills

Project management

Decision-making

Communication skills

Education

Bachelor's Degree in Business, Marketing, Communications, or related field

Job description

Job Summary

The Senior Print Marketing Specialist serves as the primary liaison between the Brand Marketing team and Print Vendor to ensure all print projects are executed on time, within budget, and to brand quality standards. The Senior Print Marketing Specialist oversees all reporting related to print and budget management, processes end-of-month accruals, and ensures invoices are completed accurately and on schedule. This role plays a key part in strengthening the partnership between Marketing and the Print Vendor, supporting the planning, development, and execution of high-volume direct-to-consumer mail campaigns aimed at driving customer acquisition and retention across the U.S., Canada and abroad.

Duties & Responsibilities

• Collaborate with the Brand team to understand campaign requirements and initiate the quoting process with the Print Vendor, ensuring clear and consistent communication.
• Meet weekly with the Print Vendor’s estimating and production teams to review project timelines, specifications, and budget accuracy.
• Track project updates, including changes in quantity, versioning, or specifications, and ensure timely delivery of artwork and data.
• Evaluate print proposals for accuracy, specifications, and costs, and ensure alignment with Brand CPP benchmarks and budget expectations.
• Review color proofs and printed samples to verify print quality and consistency across campaigns.
• Proactively identify and recommend alternative print formats, processes, or materials to achieve cost savings without compromising quality.
• Manage Domestic and International Postage accounts, ensuring proper funding and reconciliation.
• Monitor paper usage, track inventory, and coordinate credit requests when necessary.
• Prepare and maintain end-of-month reports on print, paper, and postage spending.
• Oversee the full invoicing process including invoices, system entry, coding to correct GL accounts, and routing to appropriate approvers.
• Collaborate with Finance on monthly accruals and reconciliation.
• Perform other job-related functions as assigned.

Qualifications

DEGREE TYPE: Bachelor's Degree

FIELD(S) OF STUDY: Business, Marketing, Communications, or related field; or equivalent combination of education and relevant work experience.

Experience

• Minimum 3 years of marketing experience in consumer direct response (preferably direct mail) for a consumer brand. Experience within the travel or cruise industry is preferred but not required.

Competencies/Skills

• In-depth knowledge of direct mail and print production processes, including creative development and execution.
• Proficiency in Excel with the ability to perform reporting and budget analysis.
• Strong quantitative and analytical skills to manage budgets and evaluate vendor proposals.
• Excellent organizational and project management abilities; able to manage multiple campaigns simultaneously.
• Strong decision-making skills and the ability to find creative, cost-effective solutions under technical or logistical constraints.
• Excellent written and verbal communication skills, with the ability to collaborate effectively across departments and with external partners.
• Works well in a fast-paced environment while maintaining accuracy and attention to detail.

Equal Opportunity Employer

It is Norwegian Cruise Line Holding’s policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, and marital or veteran status.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.