Sr. Principal Technical Product Marketing Manager

6sense; United States; On-site; USD 193,044 - 230,035; Full time

Benefits offered by this job

Health insurance

401K employer matching

Paid time off

Job summary

6sense is seeking a Principal Technical Product Marketing Manager to own positioning, messaging, and go-to-market for the Foundation pillar. This is the most technical seat on the PMM team, translating identity resolution, data quality, API extensibility, the MCP framework, and security into credible stories for technical and business buyers.

You will lead end-to-end GTM for Foundation releases, work with Product and Engineering, and arm the field with battlecards, FAQs, and solution content to

Qualifications

• 8+ years in product marketing, technical PMM, or closely related function for platform/data/infrastructure/APIs.
• Ability to translate APIs, data pipelines, identity resolution, integrations, security, and AI/agent architectures into crisp positioning and business value.
• Experience owning messaging for technical products and enabling technical sales motions (RFPs, security reviews, POCs).

Responsibilities

• Own positioning and messaging for the Foundation pillar—platform, data, infrastructure, identity and matching, APIs and MCP, security and connectors.
• Develop architecture explainers, technical briefs, whitepapers, benchmarks, and reference narratives to prove data accuracy, coverage, and identity quality.
• Lead MCP/Developer story and GTM for the MCP framework, targeting technical and economic buyers across the field.
• Create battlecards, FAQs, and solution content to win security reviews, RFPs, and technical POCs with Sales Engineering.
• Launch end-to-end GTM for Foundation releases, including new data assets, APIs, MCP capabilities, and security packages.

Skills

Technical PMM

APIs & MCP

Developer marketing

Messaging for technical products

Data/infrastructure experience

Job description

About the Role

6sense is the GTM Intelligence Platform, and the Foundation pillar is the layer the rest of it stands on – "platform, data, infrastructure: the backbone everything builds on." It owns account and people data, matching and identity, the APIs and MCP framework, security and connectors, signal publication, and the workflows that move data through the system. When buyers ask whether 6sense is accurate, extensible, secure, and composable, the answer lives here.

We are looking for a Principal Technical Product Marketing Manager to own positioning, messaging, and go‑to‑market for the Foundation pillar. This is the most technical seat on the PMM team. You will translate deep capabilities – identity resolution, data coverage and accuracy, API extensibility, the MCP framework, security and compliance – into differentiated stories that win over technical and economic buyers.

You will also carry a strategically important narrative: that 6sense is a composable intelligence layer other systems and AI agents plug into – "AI to the data, not data to the AI" – rather than a closed destination. With the MCP framework moving to GA, you will tell this story credibly.

What You’ll Own

• Positioning and messaging for the Foundation pillar – platform, data, infrastructure, identity and matching, APIs and the MCP framework, security and connectors, signal publication, and workflows. You set the narrative and keep it coherent with the Intelligence and Activation pillars.
• Technical proof: turn capability into credibility with architecture explainers, technical briefs and whitepapers, benchmarks, and reference narratives that substantiate the "backbone everything builds on" claim – especially around data accuracy, coverage, and identity resolution.
• Composable / MCP‑agent story: own the infrastructure‑layer narrative – 6sense as the data and intelligence layer that agentic GTM stacks compose with. Lead GTM for the MCP framework and the developer / technical‑buyer audience it opens up.
• Differentiation for the data and identity layer: make the case against point data providers and infrastructure alternatives – coverage, match rates, identity quality, enrichment, security posture – and arm the field to win on it.
• Field and partner enablement for technical evaluations: build battlecards, objection handling, FAQs, and solution content that win RFPs, security reviews, and technical POCs. Partner with Sales Engineering to make the technical buyer's diligence a place 6sense wins.
• Launches: drive end‑to‑end GTM for Foundation releases – new data assets, API and MCP capabilities, security packages (SCIM, SSO role mapping, audit, custom roles), connectors, and workflow features.
• Cross‑functional partnership: work shoulder‑to‑shoulder with the Foundation Product and Engineering leaders to shape roadmap‑to‑market, and with Customer Success to surface post‑sale and admin/security use cases that prove the platform's breadth.
• Market and competitive intelligence for the data and platform layer, feeding insight back into roadmap and pricing/packaging conversations.

What You’ll Bring

• 8+ years in product marketing, technical product management, or a closely related function, with substantial technical PMM experience for platform, data, infrastructure, API, or developer products.
• A proven ability to translate technical concepts – APIs, data pipelines, identity resolution, integrations, security, and AI/agent architectures like MCP – into crisp positioning and business value, without losing the engineers in the room or the buyers outside it.
• A track record owning messaging for technical products and enabling technical sales motions (Sales Engineering, RFPs, security reviews, POCs).
• Hands‑on experience: you personally call the APIs, stand up and configure the MCP server, connect it to an agent, and build the demo – your messaging is sharper because you've done the thing, not just read the spec.
• Strong writing: you can produce content that is technically rigorous and genuinely clear, from a one‑line value prop to an architecture whitepaper.
• Fluency with the B2B SaaS buyer, ideally in martech, RevTech, or data platforms, and comfort selling to technical and economic buyers – RevOps architects, IT, security, data teams, developers.
• The judgment and presence to operate as a senior individual contributor: set strategy, lead cross‑functionally without authority, and influence product and executive stakeholders.

Nice to Have

• Hands‑on familiarity with data enrichment and identity (waterfall enrichment, matching, intent data), MCP and agentic AI architectures, or composable/API‑first platforms.
• Experience marketing to developers or technical evaluators, including documentation‑adjacent and developer‑community work.
• Background in or adjacent to GTM intelligence, ABM, sales intelligence, CDP, iPaaS, or identity platforms.

What Success Looks Like

In your first 6–12 months, Foundation has a differentiated, defensible position that technical buyers recognize; the composable/MCP infrastructure story is landed with the field and the market as something that exists today, not a roadmap promise; the data and identity credibility story is substantiated with proof, not assertion; and the field has the enablement to win the technical evaluation every time it comes.

Base Salary and Benefits

Base Salary Range: $193,044.00 – $230,035.00. The base salary range represents the anticipated low and high end of the base salary range for this position. Actual salaries may vary and may be above or below the range based on various factors, including but not limited to work location and experience. The base salary is one component of 6sense’s total compensation package for this position. Other compensation may include a bonus program or commission plan, and stock options if approved by 6sense’s board. In addition, 6sense provides a variety of benefits, including generous health insurance coverage, life and disability insurance, a 401K employer matching program, paid holidays, self‑care days, and paid time off (PTO).

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Equal Opportunity Employer

6sense is an Equal Employment Opportunity and affirmative action employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. If you require reasonable accommodation in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [e-mail].

We are aware of recruiting impersonation attempts that are not affiliated with 6sense in any way. All email communications from 6sense will originate from the @6sense.com domain. We will not initially contact you via text message and will never request payments. If you are uncertain whether you have been contacted by an official 6sense employee, reach out to [e-mail].