6sense: VP, Product Marketing

CloudDevs; Northern (KY); On-site; USD 240,000 - 305,000; Full time

Benefits offered by this job

Health insurance

401K match

Paid holidays

PTO

Self-care days

Job summary

6sense is seeking a seasoned Vice President, Product Marketing to shape differentiation for our RevTech platform. You will drive platform positioning, messaging, and go-to-market strategies across Marketing, Sales, and Customer Success, leading a team to deliver compelling campaigns and launches.

You'll craft category-defining narratives, partner with executives, and oversee buyer-focused content, demos, and solution guides to accelerate market momentum.

Qualifications

• 15+ years of product marketing leadership in high-growth B2B SaaS.
• Experience scaling large product marketing teams (20+).
• Proven ability to develop differentiated positioning and messaging.

Responsibilities

• Lead end-to-end product marketing and define platform positioning.
• Develop thought leadership and category-defining narratives.
• Own messaging based on customer insights and market trends.
• Define product launch strategy and ensure successful adoption.
• Oversee creation of buyer-facing content: guides, demos, videos.
• Set goals, KPIs, and budget for the product marketing team.
• Lead a team with a culture of innovation and customer-centricity.

Skills

Leadership

Large team scaling

Positioning & messaging

Cross-functional collaboration

Executive communication

Innovation & customer-centricity

Job description

6sense is on a mission to revolutionize how B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue.

Our People:

People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Accountability, Growth Mindset, Integrity, Fun and One Team. Every 6sensor plays a part in de?ning the future of our industry‑leading technology. 6sense is a place where difference‑makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers.

We want 6sense to be the best chapter of your career.

Vice President, Product Marketing

The Vice President of Product Marketing is responsible for driving differentiated, inspiring, and crisp product positioning, messaging, value propositions, and content that articulate the strength of the 6sense brand and platform. This executive ensures that 6sense’s innovation and category?defining capabilities are clearly understood across customers, prospects, analysts, and influencers, and leads the strategy and execution of all product launches.

Key Responsibilities

• Lead end-to-end ownership of product marketing, setting the strategic vision and defining how the team drives platform and solution positioning, messaging clarity, and market momentum.
• Develop thought leadership and category-defining narratives that advance 6sense’s role at the center of the RevTech/Revenue AI category.
• Own and evolve platform positioning, core messaging, and differentiated value propositions based on customer insights, competitive intelligence, and market trends.
• Craft tailored narratives that communicate compelling value to Marketing, Sales, Customer Success, and Revenue Operations personas.
• Define and run the product launch strategy, ensuring readiness, alignment, and successful adoption.
• Oversee development of compelling buyer-facing content, including messaging frameworks, solution guides, demos, videos, and interactive content.
• Define organizational strategy, hiring plans, goals, KPIs, and budget for the product marketing team.
• Lead a team and foster a culture of innovation, collaboration, and customer‑centricity.

Qualifications

• 15+ years of product marketing leadership experience in high‑growth B2B SaaS; RevTech/MarTech preferred.
• Proven success leading and scaling large (20+) product marketing teams.
• Demonstrated ability to build differentiated positioning, messaging, and thought leadership programs.
• Strong cross‑functional collaboration skills and executive‑level communication presence.
• High‑energy, adaptable leader with a passion for innovation, customer‑centricity, and delivering superior experiences.

Base Salary Range: $240,138.75 – $305,203.50. The base salary range represents the anticipated low and high end of the base salary range for this position. Actual salaries may vary and may be above or below the range based on various factors, including but not limited to work location and experience. The base salary is one component of 6sense’s total compensation package for this position. Other compensation may include a bonus program or commission plan, and stock options if approved by 6sense’s board. In addition, 6sense provides a variety of benefits, including generous health insurance coverage, life, and disability insurance, a 401K employer matching program, paid holidays, self‑care days, and paid time off (PTO). #Li‑remote

Notice of Collection and Use of Personal Information for California Residents:

Full‑time employees can take advantage of health coverage, paid parental leave, generous paid time‑off and holidays, quarterly self‑care days off, and stock options. We’ll make sure you have the equipment and support you need to work and connect with your teams, at home or in one of our o?ces.

We have a growth mindset culture that is represented in all that we do, from onboarding through to numerous learning and development initiatives including access to our LinkedIn Learning platform. Employee well‑being is also top of mind for us. We host quarterly wellness education sessions to encourage self care and personal growth. From wellness days to ERG‑hosted events, we celebrate and energize all 6sense employees and their backgrounds.

Equal Opportunity Employer:

6sense is an Equal Employment Opportunity and Affimentary Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. If you require reasonable accommodation in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, please direct your inquiries to

We are aware of recruiting impersonation attempts that are not affiliated with 6sense in any way. A ll email communications from 6sense will originate from the @6sense.com domain . We will not initially contact you via text message and will never request payments . If you are uncertain whether you have been contacted by an official 6sense employee, reach out to