Sr Planner-SP&I

The Walt Disney Company; Florida; On-site; USD 60,000 - 100,000; Full time

Job summary

An innovative company seeks a Senior Planner to lead cross-channel media strategies and execution. In this dynamic role, you will develop comprehensive marketing plans that connect consumers with unforgettable experiences. Collaborating with diverse teams, you will track budgets and optimize campaigns to ensure successful launches. This is a unique opportunity to bring your passion for storytelling and marketing expertise to a vibrant team, contributing to the magic of unforgettable moments. Join us in shaping the future of consumer engagement in a company that values creativity and collaboration.

Benefits

health benefits

educational opportunities

special extras

employee discounts

flexible work hours

Qualifications

• 4+ years of experience in media planning and buying.
• Strong collaboration skills with diverse teams.
• Expertise in modern media platforms.

Responsibilities

• Develop multi-channel paid media plans based on insights.
• Collaborate with teams to present media strategies.
• Track budgets and ensure accuracy in planning.

Skills

cross-channel media planning

media buying

broadcast marketing

digital marketing

programmatic advertising

search marketing

storytelling

executive-level presentation

Education

Bachelor's degree in advertising

Bachelor's degree in marketing

Bachelor's degree in communications

Tools

Smartsheet

Workfront

Job description

Sr Planner-SP&I

Apply Now Apply Later Job ID 10120265 Location Celebration, Florida, United States Business Disney Experiences Date posted4月. 30, 2025

Job Summary:

About the Role & Team
Customer Engagement (CE) is part of the Marketing Center of Excellence within Disney Experiences. We connect consumers to the place where dreams come true through the development of comprehensive, audience-focused, data-driven communication plans across offline, digital, and direct relationship channels.

We are looking for a Senior Planner – CE Strategy, Planning and Integration to join our dynamic team. You will own the planning, forecasted spending, message integration, and execution of paid media and owned channel campaigns for your assigned line of business. You will report to the Senior Manager, CE-Strategy, Planning and Integration. If this sounds like you, we encourage you to apply!

You will report to the Senior Manager, Customer Engagement – Strategy, Planning & Integration.

You Will:

• Develop comprehensive, multi-channel paid media and owned channel plans based on marketing, media, and consumer insights.

• Collaborate with Marketing Strategy, Agency, Creative, and Customer Engagement teams to collect campaign inputs, present media strategies, run campaign message distribution, and share performance results and optimizations for campaigns.

• Provide message distribution instructions to Activation partners across channels.

• Track spend and update media budgets and flowcharts for accuracy in planning and activation.

• Prioritize necessary project coordination efforts across internal departments to ensure successful plan launches (including Buying, Creative, Privacy, Platform, and Finance).

You Have:

• Proven experience (preferred minimum of 4 years) with cross-channel media planning and media buying; broadcast, digital, programmatic, or search marketing experience.

• Shown history of partnering and leading diverse, expert teams, partners, or direct reports within a marketing organization or agency.

• A passion for storytelling through creative and modern media platforms and vehicles, with executive-level presentation experience explaining sophisticated media and industry trends.

• Bachelor's degree in advertising, marketing, or communications, or equivalent work experience.

• Expertise in using Smartsheet or Workfront.

Education
Bachelor's Degree or equivalent experience

Additional Information
Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits
#DXMedia
#DXMarketing

Disability Accommodation for Employment Applications
The Walt Disney Company and its affiliated companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email [e-mail] with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories, and be relevant in a rapidly changing world.

About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC , which is part of a business we call Disney Experiences .

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

Disability Accommodation for Employment Applications

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs . We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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