Sr. Planner, Marketplaces - TikTok Shop

Crocs; Broomfield (CO); Hybrid; USD 98,000 - 108,000; Full time

Job summary

Crocs, Inc. is hiring a Sr. Planner, Marketplaces - TikTok Shop to lead demand forecasting and inventory planning across our social commerce channels.

You will partner with Sales, Finance, Merchandising, and Digital Marketplace teams to translate growth strategies and launches into actionable forecasts and financial plans. The role requires strong analytical skills and collaboration in a fast-growing environment.

Qualifications

• 5+ years of planning, OTB, demand planning, or digital commerce experience.
• Experience in apparel, footwear, ecommerce, or omnichannel preferred.
• Strong understanding of marketplace dynamics and social commerce.
• Ability to translate analysis into actionable recommendations.

Responsibilities

• Build and maintain the TikTok Shop demand forecast with inventory plans.
• Collaborate with Sales, Finance, Merchandising, and Digital Marketplace teams.
• Lead account planning for TikTok Shop and convert strategies into forecasts.
• Develop financial plans and assess risks and trade-offs.
• Monitor sell-through, traffic, POS, and promotions to identify growth opportunities.
• Prepare executive reports and recommendations for leadership.

Skills

Analytical thinking

Cross-functional collaboration

Strategic thinking

Education

Bachelors degree in Business, Supply Chain, Analytics, Merchandising, or related field

Tools

Excel

Power BI

Job description

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.

Overview

What You'll Do

• Build, maintain, and communicate the TikTok Shop demand forecast, including material-level sales plans that reflect account priorities, promotional activity, inventory availability, and emerging demand signals
• Partner with Sales, Finance, Merchandising, Demand Planning, and Digital Marketplace teams to develop and complete seasonal and in-season plans that support revenue, margin, and inventory objectives
• Lead the account planning process at TikTok Shop, converting growth strategies, product launches, promotional calendars, affiliate programs, and live shopping events into actionable forecasts and inventory plans
• Develop financial plans alongside inventory strategies by rolling up bottom-up forecasts, validating against company targets, and identifying risks, opportunities, and trade-offs to drive informed decision-making
• Supervise business performance through analysis of sell-through, traffic, POS, inventory, promotional activity, and demand signals from marketing materials to identify opportunities for growth and forecast optimization
• Evaluate forecast accuracy, customer metrics, and seasonal performance trends to continuously improve planning assumptions, demand forecasts, and inventory strategies
• Develop a deep understanding of TikTok Shop demand drivers, including content performance, creator and affiliate activity, promotional mechanics, seasonality, consumer behavior, and replenishment patterns
• Conduct quantitative analysis and generate actionable insights to optimize assortment, inventory investment, and responsiveness to rapid demand shifts within the social commerce environment
• Partners with Supply Planning teams to ensure inventory constraints, receipts, lead times, and availability are accurately reflected in forecasts and business plans
• Prepare executive-ready reporting, business recaps, and recommendations that clearly communicate performance, challenges, potential benefits, and strategic actions to leadership teams
• Lead seasonal hindsight analysis and account health assessments to advise future assortment strategies, replenishment plans, and long-term growth opportunities

What You'll Bring to the Table

• Bachelor’s degree in Business, Supply Chain, Analytics, Merchandising, or a related field preferred
• 5+ years of planning, OTB, demand planning, marketplace, or digital commerce experience; apparel, footwear, ecommerce, or omnichannel experience strongly preferred
• Strong understanding of digital customer experience and marketplace dynamics, with curiosity for emerging social commerce platforms such as TikTok Shop, Amazon, Zappos, eBay, and other digital partners
• Understanding of demand, supply, service, and S&OP / IBP principles, with the ability to balance growth, profitability, inventory health, and service levels
• Strong analytical capabilities using systemic planning tools, Excel, and data visualization tools; Power BI experience a plus
• Proven track record to translate sophisticated analysis into clear, actionable recommendations for cross-functional and leadership audiences
• Highly collaborative communication style capable of influencing across Sales, Merchandising, Finance, Demand Planning, Supply Planning, and Digital Marketplace partners
• Comfort operates in a fast-paced, high-growth digital environment where priorities shift quickly and decisions require both analytical discipline and commercial agility

LI-Onsite

#LI-AF1

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title:Sr. Planner, Marketplaces - TikTok Shop

Salary or Pay Range: $98,000 - $108,000

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.