Sr. Paid Search Specialist (Remote)

Openkrill; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote-first environment

Health benefits

401(k) plan

Generous time-off

Parental leave

Home office stipend

Wellness stipend

Job summary

Openkrill, a remote-first mental health company, seeks a Sr. Paid Search Specialist to run day-to-day paid search for Therapy and Psychiatry services. The role emphasizes patient starts and lifetime value, working with Analytics, Finance, and Brand to build a technically sophisticated, mission-aligned program.

The ideal candidate thrives at the intersection of rigorous performance and meaningful impact and desires ownership beyond execution. Remote work across most US states is supported.

Qualifications

• 4+ years of hands-on paid search experience with $20M+ annual spend.
• Deep expertise in value-based bidding (tROAS, Smart Bidding).
• Strong command of Google Ads and Microsoft/Bing Ads management including Smart Bidding and audience segmentation.
• Fluency with LTV-based performance frameworks.
• Proficiency with Looker or comparable BI tools and solid analytical background.

Responsibilities

• Execute and optimize the paid search program at scale across Therapy and Psychiatry.
• Focus on patient starts and lifetime value to maximize program impact.
• Collaborate with Analytics, Finance, and Brand to align and improve performance.
• Develop and refine value-based bidding strategies and audience rules.

Skills

Paid search

Value-based bidding

Audience segmentation

Analytics

Smart Bidding

LTV framework

Tools

Google Ads

Microsoft/Bing Ads

Looker

Job description

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.

We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.

We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

Rula is a remote-first company. We currently hire in most U.S. states, with the exception of Hawaii.

About the Role

We are hiring a Sr. Paid Search Specialist to support the day-to-day execution of Rula's Paid Search program - One of the largest in the mental health space, across our Therapy and Psychiatry service lines. Reporting to the Director of Patient Performance Marketing and working alongside the Sr. Paid Search Manager, you will be a key operator of a program that optimizes for patient Starts and lifetime value, and your work will directly determine how many people can access mental health care through Rula. You will partner closely with Analytics, Finance, and Brand to build a program that is both technically sophisticated and deeply mission-aligned. This role is for someone who finds real satisfaction at the intersection of performance rigor and meaningful impact and who wants ownership, not just execution.

Required Qualifications

• - 4+ years of hands-on paid search experience executing in programs at significant scale ($20M+ annual spend)
• - Deep, practical expertise in value-based bidding. Has experience managing and optimizing VBB strategies in Google Ads (tROAS, Smart Bidding value rules)
• - Strong command of Google Ads and Microsoft/Bing Ads campaign management, including Smart Bidding strategies, audience segmentation, and automated rules
• - Fluency with LTV-based performance frameworks
• - Proficiency with Looker or comparable BI tools
• - Strong analytical foundation

Preferred Qualifications

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

• - Experience in healthcare, health-tech businesses where customer LTV is central to growth economics
• - Familiarity with multi-service line or multi-brand paid search program management
• - Experience with feed-based or audience-driven value signals (e.g., customer match, value rules based on predicted LTV segments)
• - Exposure to media mix modeling or incrementality testing in a paid search context
• - Familiarity with first-party data activation and audience segmentation strategies

We're serious about your well-being! As part of our team, full-time employees receive:

• - 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
• - Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
• - Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
• - 401(k) plan access: Start saving for your future
• - Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
• - Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
• - Employee Assistance Program (EAP): Supporting your mental and physical health
• - Quarterly department stipend: Fun team-building activities or in-person gatherings
• - Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
• - Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses
• - Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend

Our team

We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.