Sr. Paid Search Manager

TurboTenant; Boulder (CO); Hybrid; USD 115,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation package

PTO 22 days first year

Annual bonus

Equity

Medical, dental, vision plans

9 paid holidays + birthday day off

401k Matching

Bike tune-up reimbursement

Job summary

TurboTenant in Denver, Colorado is seeking a strategic Performance Marketing Manager to own Google and Bing paid search across brands, driving profitable new user signups and landlord/tenant acquisitions. You will lead testing, bidding optimization, and collaborate with product to sharpen conversions.

This hybrid role requires 4+ years of B2C paid search, managing budgets above $300k monthly, and strong data storytelling. Equity, bonus, PTO, and Be Better culture are part of our package.

Qualifications

• 4+ years of experience owning Paid Search for B2C companies.
• Budgets managed monthly > $300k.
• Data-driven approach with clear channel data ownership.
• Collaborative mindset with cross-functional teams.
• Strong knowledge of Google Ads conversion tracking.

Responsibilities

• Own Google and Bing Ads across brands to drive new user signups and acquisitions.
• Lead campaign expansion, optimize bidding, ad copy, and quality scores; scale budgets efficiently.
• Partner with marketing and product to refine funnels and improve conversions.
• Collaborate with Google/Bing reps for custom reporting and beta programs.

Skills

Paid search ownership

Budget management

Analytical mindset

Cross-functional collaboration

Google Ads tracking

Tools

Google Ads

Google Tag Manager

Job description

Are you a strategic thinker who loves unlocking growth through data-driven performance marketing? Do you get excited about optimizing campaigns, relentlessly testing new strategies, and uncovering insights that drive massive results? Does scaling acquisition efficiently and automating for impact sound like your ideal challenge? If so, we want to talk.

Key Responsibilities

• Paid Search Strategy & Ownership: Fully own, administer, and manage TurboTenant’s entire Google and Bing Ad ecosystem across multiple brands, focusing relentlessly on driving profitable new user signups and customer acquisition.
• Campaign Expansion & Optimization: Lead in-depth campaign expansion and testing. Optimize bidding algorithms, ad copy, and quality scores, while expanding keywords to efficiently scale budgets and hit company-wide growth goals.
• Funnel Mastery & Analytics: Partner with marketing and product teams to identify new opportunities, refine lead loops, and better understand the needs of landlords and tenants to optimize every conversion.
• Strategic Collaboration: Partner directly with Google and Bing representatives to secure custom reporting and gain access to exclusive beta programs. Translate complex channel data into clear insights that explain how paid search impacts the broader business.

Qualifications

• Experience to Dominate: 4+ years of experience owning Paid Search specifically for B2C companies, with a proven track record of driving profitable revenue and user acquisition.
• Budget Mastery: Demonstrated experience scaling and managing monthly budgets in excess of $300k.
• Analytical & Data Ownership: A passion for clear, concise communication that is consistently backed by data. You can own the accuracy of channel data and build complex analyses.
• Agile & Collaborative Mindset: A collaborative spirit and a willingness to test new ideas, learn from results, and proactively work cross-functionally to drive feature adoption.
• Technical Savvy: Strong foundational knowledge of Google Ads conversion tracking and offline conversion imports.

Technical Bonus Superpowers

• AI-Native Workflow: You’re ahead of the curve, utilizing AI tools (like Cursor, Claude, or ChatGPT) to accelerate your productivity, campaign execution, and data analysis.
• GTM & Tracking Depth: Advanced experience with Google Tag Manager (GTM) for custom event tracking and conversion setup.
• Real Estate Experience: Hands-on experience in residential real estate as a landlord, investor, real estate agent, leasing agent, or community manager is a major plus!

Location & Connection

Our Performance Marketing team is based in Denver, Colorado. We believe face-to-face connection is vital to our culture, so this is a hybrid role. We’ll look forward to seeing you in person at least once a week on Wednesdays (and more often if you’d like!).

About Us

At TurboTenant, we simplify the complex and intimidating process of managing your own rental property. And we do it through an elegant software platform for small, “do-it-yourself” landlords and their tenants. But don’t take our word for it - Read reviews from some of our 1 million landlords!

Our Be Better Culture

We live by the Be Better mantra. Our high-performance culture makes us relentless in our efforts to Be Better at serving our landlords and renters, and in unlocking the potential in one another.

What does our Be Better culture mean to you?

• You’ll be in an environment that pushes you to reach your potential.
• You’ll make a massive impact on our landlords, renters, company, and the proptech industry.
• You’ll be on the highest performing team of your career.

We're Proud to Offer

• Competitive compensation package
• 22 days of PTO during the first year, increasing with tenure
• Annual bonus based on company performance
• Equity – an owner’s mindset is a big part of being a member of the TurboTeam
• Comprehensive medical, dental, and vision plans – with multiple plans covered at 100%
• 9 paid holidays per year + a paid day off for your birthday
• 401k Matching
• Annual bike tune-up reimbursement

Compensation

$115,000 - $130,000 + equity. The actual compensation offered will be based on experience.

Salary Range: $115,000 USD - $130,000 USD

Additional Information

TurboTenant is proud to serve a diverse group of landlords and renters. We strive to reflect that diversity within our team. Employment at TurboTenant is based on merit, competence, performance, and business need. TurboTenant celebrates being an equal opportunity employer and never discriminates based on race, color, genetic information, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity, pregnancy or related condition (including breastfeeding), age, or any other basis protected by law.

At this time, employer-based visa sponsorship is not available. All candidates must be eligible to work in the United States without sponsorship.