Senior Manager, Paid Social & Search

CVS Health Corporation; Woonsocket (RI); Sur place; USD 83 000 - 183 000; Plein temps

Résumé du poste

CVS Health is seeking a Senior Manager of Paid Social & Social Search Marketing to lead strategy, execution, and growth of full-funnel campaigns across major platforms. You will bridge hands-on management with strategic leadership, partnering with creative, analytics, CRM, loyalty, and agencies to drive growth.

This role demands a data-driven, insightful leader who can optimize performance, implement testing, and mentor talent while aligning media plans with broader business goals in a

Qualifications

• Proven success leading paid social and social search programs.
• Experience across major social advertising platforms.
• Strong data-driven decision making.
• Ability to develop audience strategies using first-party data.
• Experience with testing, optimization, and performance measurement.
• Strong collaboration with creative, analytics, CRM, loyalty, brand, and agencies.
• Experience managing agencies, projects, and teams.
• Excellent communication and storytelling skills.
• Ability to thrive in fast-paced, performance-driven environments.
• Interest in innovation, experimentation, and continuous learning.

Responsabilités

• Lead paid social and social search programs end-to-end.
• Collaborate with creative, analytics, CRM, loyalty, brand, and agencies.
• Translate data into business decisions and optimize campaigns.
• Integrate paid social with search marketing efforts.
• Mentor and develop talent in a fast-paced environment.
• Drive testing, experimentation, and performance measurement initiatives.

Connaissances

Paid social

Social search

Campaign management

Analytics

Audience strategy

Team leadership

Agency management

Communication

Cross-functional

Testing & optimization

Formation

Bachelor's degree

Description du poste

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

The Senior Manager, Paid Social & Search Marketing is responsible for leading the strategy, execution, optimization, and growth of paid social and social search marketing programs that drive demand generation, customer acquisition, engagement, and conversion. This role serves as the bridge between hands‑on campaign management and strategic media leadership, translating business objectives into full‑funnel paid media strategies across major social platforms and social search environments.

The position partners closely with marketing, creative, analytics, CRM, loyalty, influencer, and agency teams to maximize campaign performance, leverage audience and customer insights, and deliver measurable business outcomes. The Senior Manager is also responsible for advancing testing and innovation, integrating paid social with broader marketing efforts, and developing talent while fostering a culture of performance excellence and continuous improvement.

Are you passionate about building brands, accelerating business growth, and connecting with consumers through innovative social and search experiences? CVS Health is building a world-class Social & Search Marketing organization focused on transforming how customers discover, engage with, and choose CVS across digital platforms.

The ideal candidate is a strategic and results‑driven paid media leader with 5–7 years of experience in paid social, performance marketing, digital media, or social search. They possess deep expertise across major social advertising platforms and have a proven ability to develop, execute, and optimize full‑funnel campaigns that drive measurable business outcomes. The candidate combines strong analytical capabilities with creative thinking, leveraging audience insights, testing methodologies, and performance data to continuously improve results. They are a collaborative leader who excels at influencing cross‑functional stakeholders, partnering with creative and analytics teams, and mentoring talent within a fast‑paced, highly matrixed environment. Experience integrating paid social with search marketing strategies, first‑party data activation, influencer content amplification, and advanced marketing measurement approaches is highly desirable.

The ideal candidate is a data‑driven marketing leader who understands how to balance strategic planning with hands‑on execution. They are equally comfortable discussing business strategy with senior leadership, developing audience and investment recommendations, evaluating creative performance, and optimizing campaigns for efficiency and growth. They bring strong business acumen, exceptional communication skills, and a passion for innovation, testing, and continuous improvement.

Essential Qualifications and Functions:

• Demonstrated success leading paid social and social search programs.

• Expertise managing campaigns across major social advertising platforms.

• Strong analytical mindset with experience translating data into business decisions.

• Ability to develop audience strategies utilizing first‑party and platform data.

• Experience leading testing, optimization, and performance measurement initiatives.

• Strong partnership skills across creative, analytics, CRM, loyalty, brand, and agency teams.

• Experience managing agencies, projects, and team members.

• Excellent communication, storytelling, and presentation skills.

• Ability to thrive in a fast‑paced, performance‑driven environment.

• Passion for innovation, experimentation, and continuous learning.

Preferred Qualifications:

• Experience within retail, healthcare, or other consumer‑facing industries.

• Experience leveraging CRM and first‑party customer data for audience activation.

• Knowledge of marketing measurement methodologies, including MMM, MTA, and incrementality testing.

• Experience with influencer marketing, creator partnerships, and content amplification.

• Familiarity with influencer whitelisting, usage rights, and brand safety practices.

• Experience working within complex, highly matrixed organizations.

• Demonstrated success leading integrated paid media programs across multiple channels.

Education

• Bachelor's degree preferred; high school diploma or GED required.

Pay Range

The typical pay range for this role is:

$82,940.00 - $182,549.00

This pay range represents the base hourly rate or base annual full‑time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short‑term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Additional details about available benefits are provided during the application process and on Benefits Moments (https://learn.bswift.com/cvshealth-mainland) .

We anticipate the application window for this opening will close on: 10/11/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

CVS Health is an equal opportunity/affirmative action employer, including Disability/Protected Veteran — committed to diversity in the workplace.