Sr Mgr, Community Connections, WGBA

E.W. Scripps Company; Green Bay (WI); On-site; USD 90,000 - 120,000; Full time

Job summary

WGBA/WACY, a NBC affiliate in Green Bay, Wisconsin, part of The E.W. Scripps Company, is seeking a Senior Manager of Community Connections. You will build trusted relationships with community leaders and translate insights into stronger journalism and partnerships.

You will lead the newsroom's community engagement, ensure timely responses to audience questions, and plan forums and educational programs, collaborating across departments to maximize local impact.

Qualifications

• BS/BA in related discipline or equivalent years of experience preferred.
• 7+ years of progressively responsible experience in community engagement, journalism, nonprofit leadership, communications, public affairs, partnership development, government relations, or related fields.

Responsibilities

• Build and maintain relationships with community stakeholders to understand and address priorities.
• Gather, analyze, and communicate community insights to leadership and newsroom partners.
• Identify story opportunities and support audience engagement across community channels.
• Serve as the station's primary community liaison with civic, nonprofit, business, educational, and government orgs.
• Represent the station in the community and foster long-term partnerships.
• Ensure timely, professional responses to audience inquiries and concerns.
• Lead planning and execution of forums, town halls, and public-service initiatives.
• Coordinate cross-functional engagement efforts with News, Sales, Marketing, and Operations.

Skills

Relationship building

Public speaking

Writing

Presentation skills

Strategic thinking

Project management

Organizational skills

Empathy

Cultural awareness

Diplomacy

Discretion

Integrity

Independence

Adaptability

Customer-service mindset

Conflict-resolution

Education

BS/BA in related discipline

Tools

Microsoft Office

CRM platforms

Collaboration tools

Job description

## Sr Mgr, Community Connections, WGBAApply: Green Bay - Appleton, WI - WGBA/WACY: Full time: Posted Yesterday: JR036919WGBA, the NBC affiliate in Green Bay, Wisconsin, owned by The E.W. Scripps Company, is searching for a Senior Manager of Community Connections. You'll be the station's main link to the community, building trusted relationships with civic, nonprofit, business, education and government leaders. You'll turn community insights into stronger journalism, partnerships that matter and events people show up for, like town halls and public forums. You'll also lead the newsroom's daily community engagement and make sure audience questions, story tips and concerns get a fast, thoughtful response. If you love connecting people and making a real local impact, we want to hear from you.From Lambeau Field to the Fox River trails, Green Bay is a close-knit city with big hometown pride. It has a friendly, small-city feel, easy access to the waters of Green Bay and Door County, and some of the most loyal fans anywhere, so it's easy to feel at home in Titletown. Apply today!Applications received by November 3, 2026 will receive priority consideration. Applications received after this date may continue to be reviewed as needed. **WHAT YOU'LL DO:** * Build and maintain relationships with community stakeholders to understand emerging issues, priorities, and opportunities.* Gather, analyze, and communicate community insights to station leadership, newsroom teams, and partners to inform decision-making and coverage.* Partner with News to identify story opportunities, connect journalists with trusted sources, and support audience engagement across community channels.* Serve as the station's primary community liaison, developing trusted relationships with civic, nonprofit, business, educational, and government organizations.* Represent the station throughout the community and foster partnerships that create long-term value and impact.* Ensure responsive, professional communication with community members, partners, and stakeholders, ensuring audience inquiries are acknowledged, routed and resolved in a timely and professional manner.* Lead the planning and execution of forums, town halls, public-service initiatives, educational programs, and other community engagement activities.* Partner with News, Sales, Marketing, and station leadership to create meaningful opportunities that strengthen audience relationships and community impact.* Oversee event logistics, stakeholder coordination, and effectiveness measurement to ensure engagement activities are inclusive, relevant, and impactful.* Develop and execute a market-wide community engagement strategy aligned with station and regional priorities.* Advise station leadership on community needs, emerging issues, and opportunities to strengthen trust and local impact.* Lead and coordinate cross-functional community engagement efforts, while sharing best practices, tracking outcomes, and developing team capabilities.**WHAT YOU'LL NEED:** * BS/BA in related discipline or equivalent years of experience preferred* Generally, 7+ years of progressively responsible experience in community engagement, journalism, nonprofit leadership, communications, public affairs, partnership development, government relations, or related fields **WHAT YOU'LL BRING:** * Exceptional relationship-building and networking skills* Strong community listening skills and ability to recognize emerging issues and opportunities* Strategic thinking and judgment; ability to translate insight into action* Strong facilitation, public speaking, writing and presentation skills* Ability to influence across News, Sales, Marketing, Operations and community organizations* Strong project management and organizational skills* Empathy, cultural awareness, diplomacy, discretion and integrity* Ability to work independently and adapt to change* Proficiency with Microsoft Office, CRM/community relationship platforms and collaboration tools* Strong customer-service mindset, conflict-resolution skills and sound judgment when responding to audience questions, concerns and sensitive community issues