Sr. Merchandise Planner, DTC

Crocs, Inc.; New York (NY); On-site; USD 98,000 - 108,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Life and AD&D insurance

Paid time off (PTO)

401k with company match

Job summary

Crocs, Inc. is seeking a Senior Merchandise Planner, DTC to lead demand planning for the Americas across eCommerce and Retail, optimizing Open to Buy and inventory to drive profitable growth.

You’ll partner with commercial leaders to orchestrate demand reviews and seasonal transitions across categories like Clogs, Lifestyle, and Sandals. This role requires 5 years of planning and a Bachelor’s degree; you’ll produce executive-level reports, monitor trends, and influence buying decisions across

Qualifications

• Bachelor's degree required or preferred in related field.
• Minimum 5 years of planning, OTB, demand planning, marketplace, or digital commerce experience.
• Experience analyzing performance and forecasting risks with structured demand reviews.
• Experience building preseason plans and translating targets into in-season forecasts.
• Experience managing OTB budgets and inventory investments.
• Strong understanding of retail metrics, pricing, promotions, and consumer behavior.

Responsibilities

• Lead comprehensive weekly and monthly analyses to evaluate sales performance across DTC channels and monitor inventory turnover.
• Prepare strategic reports identifying trends, opportunities, and recommendations for assortment optimization.
• Oversee Product Life Cycle Inventory management and SKU productivity assessments.
• Apply sales data to generate insights that inform revenue growth and improve inventory efficiency.
• Monitor market trends and advise on demand opportunities to support buying decisions.
• Collaborate with Merchandising leads to align strategies with market demands and optimize inventory levels.
• Coordinate with Global Merchandising to adjust product assortment.
• Drive buying strategy recommendations and inventory allocations across channels.
• Issue speed buy recommendations during monthly planning cycles.
• Identify process inefficiencies and implement improvements for speed and responsiveness.
• Maintain expertise in inventory management and demand forecasting standards.

Skills

Demand planning

OTB (Open to Buy)

Forecasting

Inventory management

Analytical skills

Executive reporting

Multi-channel planning

Cross-functional partnering

Profitability analysis

Trend analysis

Collaboration with Merchandising

Education

Bachelor's degree in Business, Supply Chain, Analytics, Merchandising, or a related field

Job description

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better.

Overview

The Crocs, Inc. team is seeking a Senior Merchandise Planner, DTC, to lead and elevate our eCommerce and Retail Planning initiatives for the Americas market. In this senior-level role, you will be responsible for crafting and delivering sophisticated demand plans for both core and new product lines, ensuring inventory optimization and driving profitable growth strategies. As a Senior Merchandise Planner, DTC, you will serve as a strategic thought partner, fostering cross-functional collaboration with commercial leaders to orchestrate demand reviews, consolidation processes, and seamless seasonal transitions across the organization. Your oversight will span multiple high-impact categories, including Clogs, Lifestyle, and Sandals.

You will own and improve the Open to Buy and Demand Review process, set detailed inventory policies passionate about products, and deliver deep-dive analyses to advise executive-level decision-making. Bringing to bear a data-driven attitude and a proactive approach to market trends, you will generate powerful insights to accelerate sales performance and improve inventory efficiency. This position is ideal for an expert individual contributor eager to build a significant impact in a fast-paced, growth-focused environment.

What You'll Do

• Lead comprehensive weekly and monthly analyses to evaluate sales performance across DTC channels, assess inventory turnover, and measure assortment efficiency
• Prepare and deliver strategic reports that identify major trends, highlight sales opportunities, and provide actionable recommendations for assortment optimization to accelerate speed and growth
• Oversee Product Life Cycle Inventory management and conduct sophisticated SKU productivity assessments to maximize profitability
• Apply sales data to generate insights that inform revenue-driving strategies, enhance decision-making agility, and improve inventory turnover rates
• Monitor and interpret market trends across all channels, analyze sell-in and sell-out metrics, and advise on demand opportunities to support informed buying decisions
• Partner with Merchandising leads to develop and recommend strategies that align with market demands and optimize inventory levels
• Collaborate with Global Merchandising to assess and recommend adjustments to product assortment, ensuring alignment with consumer needs and sales targets
• Drive buying strategy recommendations and coordinate inventory allocation decisions across channels to improve impact and efficiency
• Initiate and communicate speed buy recommendations to channel leads during the monthly planning cycle, ensuring timely response to market dynamics
• Champion continuous improvement by identifying process inefficiencies and implementing improvements to boost speed and responsiveness
• Maintain expertise in industry standards for inventory management and demand forecasting, ensuring guidelines are consistently applied

What You'll Bring to the Table

• Bachelor's degree in Business, Supply Chain, Analytics, Merchandising, or a related field preferred
• 5 years of planning, OTB, demand planning, marketplace, or digital commerce experience; apparel, footwear, ecommerce, or omnichannel experience strongly preferred
• Ability to analyze business performance, identify forecast risks and opportunities, and develop actionable recommendations through structured demand review processes
• Expertise in building preseason plans and translating strategic sales targets into in-season forecasts and inventory requirements
• Experience managing OTB budgets to optimize inventory investments, sales performance, and inventory productivity
• Strong understanding of retail metrics, pricing, promotions, consumer behavior, and financial analysis to support business decisions
• Ability to manage and analyze gross margin, COGS, sales dollars, unit sales, and profitability drivers across multiple channels
• Knowledge of inventory turn, sell-through, weeks of supply, and other important measures to improve inventory efficiency and business performance
• Skilled in developing executive-level reports, dashboards, and insights that provide perspective on product, category, and business performance
• Ability to identify emerging business trends and quantify potential impacts to sales, inventory, and financial plans
• Experience preparing and presenting business performance, forecasts, and recommendations to senior leadership and cross-functional partnersAbility to partner with Merchandising, Finance, Supply Chain, and Marketing teams to align forecasts, inventory strategies, and financial objectives
• Experience managing inventory, sales, and profitability within a multi-channel environment, including eCommerce, Retail, and Shared Inventory models
• Ability to develop product-level strategies that balance revenue growth, profitability, inventory health, and customer demand

LI-Onsite

#LI-AF1

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title: Sr. Merchandise Planner, DTC

Salary or Pay Range: $98,000 - $108,000

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This organization participates in E-Verify.

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.

Job Category: Corporate