Sr. Merchandise Planner, DTC

Crocs, Inc.; Broomfield (CO); On-site; USD 98,000 - 108,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) with company match

Paid time off

Job summary

Crocs, Inc. is seeking a senior planning professional to lead cross-functional analyses of sales, inventory turnover, and assortment performance. You will produce strategic reports, identify trends, and deliver recommendations to accelerate growth in direct-to-consumer and omnichannel channels.

You will drive lifecycle inventory, SKU productivity reviews, and forecast-based decisions. Collaboration with Merchandising, Finance, and Supply Chain is essential to optimize margins and meet market

Qualifications

• 5+ years of planning, OTB, and demand planning experience.
• Experience in apparel, footwear, ecommerce, or omnichannel is strongly preferred.
• Ability to translate targets into in-season forecasts and inventory needs.
• Strong analytical and reporting skills for executive dashboards.

Responsibilities

• Lead weekly and monthly analyses of sales performance across DTC channels, inventory turnover, and assortment efficiency.
• Prepare strategic reports with trends and actionable recommendations for assortment optimization.
• Oversee lifecycle inventory management and SKU profitability assessments.
• Apply sales data to inform revenue-driving strategies and improve turnover rates.
• Partner with Merchandising to align forecasts with market demand and inventory targets.
• Coordinate cross-channel inventory allocation decisions to boost impact and efficiency.

Skills

Demand planning

OTB (Open-to-Buy)

Forecasting

Multichannel

Analytics

Education

Bachelor’s degree

Tools

Excel

Job description

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Time in Office: Hybrid

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.

Overview

What You’ll Do

• Lead comprehensive weekly and monthly analyses to evaluate sales performance across DTC channels, assess inventory turnover, and measure assortment efficiency
• Prepare and deliver strategic reports that identify major trends, highlight sales opportunities, and provide actionable recommendations for assortment optimization to accelerate speed and growth
• Oversee Product Life Cycle Inventory management and conduct sophisticated SKU productivity assessments to maximize profitability
• Apply sales data to generate insights that inform revenue-driving strategies, enhance decision-making agility, and improve inventory turnover rates
• Monitor and interpret market trends across all channels, analyze sell-in and sell-out metrics, and advise on demand opportunities to support informed buying decisions
• Partner with Merchandising leads to develop and recommend strategies that align with market demands and optimize inventory levels
• Collaborate with Global Merchandising to assess and recommend adjustments to product assortment, ensuring alignment with consumer needs and sales targets
• Drive buying strategy recommendations and coordinate inventory allocation decisions across channels to improve impact and efficiency
• Initiate and communicate speed buy recommendations to channel leads during the monthly planning cycle, ensuring timely response to market dynamics
• Champion continuous improvement by identifying process inefficiencies and implementing improvements to boost speed and responsiveness
• Maintain expertise in industry standards for inventory management and demand forecasting, ensuring guidelines are consistently applied

What You’ll Bring to the Table

• Bachelor’s degree in Business, Supply Chain, Analytics, Merchandising, or a related field preferred
• 5+ years of planning, OTB, demand planning, marketplace, or digital commerce experience; apparel, footwear, ecommerce, or omnichannel experience strongly preferred
• Ability to analyze business performance, identify forecast risks and opportunities, and develop actionable recommendations through structured demand review processes
• Expertise in building preseason plans and translating strategic sales targets into in-season forecasts and inventory requirements
• Experience managing OTB budgets to optimize inventory investments, sales performance, and inventory productivity
• Strong understanding of retail metrics, pricing, promotions, consumer behavior, and financial analysis to support business decisions
• Ability to manage and analyze gross margin, COGS, sales dollars, unit sales, and profitability drivers across multiple channels
• Knowledge of inventory turn, sell-through, weeks of supply, and other important measures to improve inventory efficiency and business performance
• Skilled in developing executive-level reports, dashboards, and insights that provide perspective on product, category, and business performance
• Ability to identify emerging business trends and quantify potential impacts to sales, inventory, and financial plans
• Experience preparing and presenting business performance, forecasts, and recommendations to senior leadership and cross-functional partners
• Ability to partner with Merchandising, Finance, Supply Chain, and Marketing teams to align forecasts, inventory strategies, and financial objectives
• Experience managing inventory, sales, and profitability within a multi-channel environment, including eCommerce, Retail, and Shared Inventory models
• Ability to develop product-level strategies that balance revenue growth, profitability, inventory health, and customer demand

LI-Onsite

#LI-AF1

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Salary or Pay Range: $98,000 - $108,000

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.