Sr. Marketing Strategist

Flix; Dallas (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Wellness coverage

401(k) Matching

Flexible time off

Parental leave

Life insurance

Lifestyle spending account

Tuition support

Employee assistance program

Work from Anywhere

Job summary

Flix is seeking a Sr. Marketing Strategist to drive integrated campaigns for FlixBus and Greyhound in North America. You will coordinate cross-functional teams, oversee marketing operations, and ensure brand governance across touchpoints.

You will lead CRM initiatives, manage social media for Greyhound North America, and deliver performance insights. The role reports to the Head of Marketing for North America and requires strong project management and collaborative skills.

Qualifications

• Bachelor's degree in Marketing, Communications or a related field.
• Strong understanding of CRM, social media, and integrated campaign execution across multiple channels.
• Exceptional project management and organizational skills, capable of handling multiple priorities.
• Experience working with creative teams and agency partners on marketing assets.
• Analytical mindset with ability to translate data into insights.
• Excellent written and verbal communication with cross-functional influence.
• Collaborative across business functions; familiar with project management & marketing tools.
• Willingness to travel up to 25%.

Responsibilities

• Plan and support end-to-end execution of integrated marketing campaigns across FlixBus and Greyhound in North America.
• Drive CRM initiatives with localization and performance optimization.
• Manage Greyhound North America social media operations and reporting.
• Prepare weekly marketing updates and maintain project trackers.
• Coordinate creative approvals and briefs with Global Creative teams.
• Serve as a liaison between North America Marketing and Global teams.
• Support new route launches, partnerships, and regional marketing initiatives.

Skills

CRM

Social media

Campaign execution

Project management

Cross-functional collaboration

Data-driven decisions

Stakeholder influence

Written & verbal communication

Education

Bachelor's degree in Marketing/Communications or related field

Job description

At Flix, we offer a dynamic work environment with competitive pay, strong growth opportunities, and a tech-driven approach to making travel more accessible, sustainable, and affordable.

We're looking for a Sr. Marketing Strategist to support the execution and operational excellence of marketing initiatives across FlixBus and Greyhound in North America (US & Canada). Reporting to the Head of Marketing for North America, this role brings integrated marketing campaigns to life by coordinating cross-functional teams, managing marketing operations, overseeing brand governance, and ensuring consistent execution across all customer touchpoints.

About the Role

• Plan and support the end-to-end execution of integrated marketing campaigns across FlixBus and Greyhound, maintaining the North America campaign calendar and delivering post-campaign performance recaps.
• Execute North American CRM initiatives in partnership with the Global CRM team, coordinating briefs, localization, market-specific messaging, and ongoing performance optimization.
• Own day-to-day management of Greyhound North America social media operations - including agency partnership, social listening, trend monitoring, and channel performance reporting.
• Prepare and distribute weekly marketing updates, maintain project trackers and documentation libraries, and coordinate marketing requests across departments to keep workflows on track.
• Review marketing materials for brand consistency, coordinate creative approval workflows, and manage creative requests and briefs with Global Creative teams.
• Serve as the key liaison between North America Marketing and Global Marketing teams, coordinating meetings, project updates, and cross-functional stakeholder communications.
• Support new route launches, partnership activations, and regional marketing initiatives, ensuring all deliverables remain aligned with business priorities and launch timelines.

About You

• Bachelor's degree in Marketing, Communications or a related field.
• Strong understanding of CRM, social media, and integrated campaign execution across multiple channels.
• Exceptional project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Proven experience working with creative teams and agency partners to deliver high-quality marketing assets.
• Analytical mindset with experience building campaign reporting frameworks and translating data into actionable insights.
• Excellent written and verbal communication skills with the ability to influence and align cross-functional stakeholders.
• Highly collaborative, comfortable working across multiple business functions; familiarity with project management and marketing collaboration tools is a plus.
• Willingness to travel, up to 25% of time.

We recognize that everyone carries a unique set of valuable skills and experiences. If you think you could have an impact even though you don't meet 100% of the requirements, we still encourage you to apply. We want to hear from you!

What We Offer

• Comprehensive Wellness Coverage - Competitive Medical, Vision, and Dental plans, including multiple FSAs (Health and Dependent Care).
• 401(k) Matching - 401(k) plan with up to 4% company matching contributions.
• Flexible Time Off - Take time off when you need it, as you need it, subject to business needs and manager approval.
• Paid Parental Leave - 8 week s of fully paid leave to support new parents and growing families.
• Company Paid Life Insurance - Basic company-paid life insurance equal to your annual salary.
• Lifestyle Spending Account - Receive up to $600 per year for eligible lifestyle-related services.
• Tuition Support - Up to $5,250 per year reimbursed for your continued education and development after 12 months of continuous service.
• 24/7 Employee Assistance Program - Free, confidential support for mental health, legal, financial, and family issues, including up to 5 free counseling sessions per year.
• Work from (M)Anywhere - Depending on your role, work from another location for up to 60 days per year.

At Flix, you’ll find teams that rally together to overcome challenges and spark creativity. We believe in ownership culture - giving you the freedom to take initiative, make an impact, and shape your own career path.
As we continue to expand across the globe, you can make a real difference in how we work.

If you’re ready to grow and lead your journey, Flix is the place for you!

Flix provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. In order to comply with federal reporting requirements and to ensure equal employment opportunity, we invite all U.S. applicants to complete the following set of demographic questions below.

Submission of the following information is strictly voluntary, and information obtained will be kept confidential and separate from your application. This information may only be used in accordance with the provision of applicable federal laws, executive orders, and regulations. Any person seeking employment at Flix is considered without regards to race, ethnicity, color, religion, sex, sexual orientation, gender identity, marital status, age, genetic information, national origin, disability, military, or veteran status, or any other classification protected by applicable law.