Sr Marketing Research Analyst - Spectrum Reach

Charter Communications; Austin (TX); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Senior Analyst to join their dynamic team. This role involves developing integrated marketing and advertising solutions, utilizing data insights to drive client success. The ideal candidate will thrive in a fast-paced environment, collaborating with cross-functional teams to provide impactful analysis and storytelling. You'll have the opportunity to shape marketing strategies, support digital sales initiatives, and engage with clients to maximize revenue opportunities. If you're passionate about media research and ready to make a difference, this position is perfect for you.

Benefits

Comprehensive pay and benefits

Support for well-being

Diversity and equal opportunity employment

Qualifications

• 5+ years in Media Research with a focus on digital advertising.
• Experience with Nielsen and comScore for market analysis.

Responsibilities

• Develop client-focused marketing strategies and insights.
• Lead research projects and provide competitive media spend information.

Skills

Media Research

Data Aggregation

Microsoft Excel

Qualitative Research

Quantitative Research

Mapping

Digital Sales Support

Client Communication

Education

Bachelor's Degree

Tools

Nielsen

comScore

Google Analytics

Job description

Spectrum Reach, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional, and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.

SUMMARY

The Senior Analyst is a strategic partner with Account Executives in developing and executing integrated, client-focused marketing and advertising solutions. The Senior Research Analyst proactively provides industry insights, ensuring business needs and client objectives are met across designated teams and regional initiatives. The role requires effective communication of complex data through concise storytelling, impactful analysis, and visualization. The Senior Analyst must stay ahead of advertising trends, including digital advertising and emerging technologies, within the competitive and fragmented media landscape. The candidate should thrive in a fast-paced environment and communicate clearly with Account Executives and cross-functional teams.

MAJOR DUTIES AND RESPONSIBILITIES

1. Customized Client Strategies and Solutions
2. Support information gathering and analysis of clients, market conditions, competitive analysis, and digital opportunities.
3. Localize marketing materials with market-specific research insights.
4. Develop customized insights for key and target accounts in partnership with Sales.
5. Provide localized materials using quantitative and qualitative resources.
6. Lead cross-functional brainstorm sessions, research, develop, and write case studies.
7. Lead local market level research projects.
8. Aggregate syndicated research data to support client needs.
9. Arm sales with ratings analysis to inform rates and identify opportunities, utilizing Nielsen, comScore, and Set Top Box data.
10. Proactively track programming to identify opportunities, engage clients, and maximize revenues.
11. Provide rating estimates and collaborate on high-profile programming pricing.
12. Create one-sheets highlighting network and programming successes.
13. Provide competitive media spend information via Kantar, Media Monitors, etc.
14. Assist in developing market share and spending analyses.
15. Develop proficiency in using set-top box data for client scheduling recommendations.
16. Utilize Polk data to provide market intelligence and demonstrate sales opportunities.
17. Ensure accuracy of market coverage maps and universe estimates.
18. Digital Sales Support & Product Activation
19. Build relationships within Digital Sales to promote growth.
20. Assist in developing digital strategies and multi-platform client solutions.
21. Provide feedback to Digital Sales to support digital product execution.

REQUIRED QUALIFICATIONS

• 5+ years in Media Research
• Experience with Nielsen Local Market preferred
• Proficiency in qualitative and quantitative research for ad sales positioning
• Mapping experience
• comScore TVE/SVE experience preferred
• Expertise in data aggregation, Microsoft Excel formulas, and PivotTables
• IAB Certification preferred
• comScore Media Metrix Certification preferred
• Google Analytics Certifications preferred

EDUCATION

Bachelor's Degree preferred

MRS370 2025-53752 2025

Employees at Spectrum Reach build careers with comprehensive pay and benefits, supporting their well-being and providing value at every life stage.

Criminal history considerations will comply with applicable laws and local ordinances.

Get to Know Us

Charter Communications, known in the U.S. through Spectrum brands, includes Spectrum Internet, TV, Mobile, Voice, Networks, Business, and Reach. Join our community of 95,000 employees serving over 31 million customers across 41 states. Watch this video to learn more.

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