Sr Marketing Ops Manager, Middle Mile Marketing

Amazon; Bellevue (WA); On-site; USD 128,000 - 213,000; Full time

Job summary

An innovative firm is seeking a Senior Marketing Ops Manager to lead marketing strategies and optimize automation efforts. This role requires a deep understanding of marketing automation tools like Marketo and a strategic mindset to drive data-driven initiatives. The ideal candidate will manage complex marketing operations, ensuring compliance and data integrity while collaborating with cross-functional teams. Join a dynamic team that values diversity and is committed to enhancing customer experiences through innovative marketing solutions. If you're passionate about marketing and technology, this opportunity is perfect for you.

Qualifications

• 6+ years of professional marketing experience with a focus on data-driven initiatives.
• Expertise in marketing automation tools, especially Marketo, and data governance.

Responsibilities

• Lead strategy and execution of marketing initiatives while ensuring data quality.
• Develop lead scoring models and create personalized campaigns for diverse audiences.

Skills

Marketing Experience

Data Analysis

Communication Skills

Project Management

Marketing Automation Tools

Cross-Functional Marketing Programs

Tools

Marketo

Salesforce

Excel

Tableau

Job description

Sr Marketing Ops Manager, Middle Mile Marketing

Job ID: 2968731 | Amazon.com Services LLC

The Middle Mile Marketing team is seeking an experienced Senior Marketing Operations (Ops) Manager to lead the strategy, execution, and optimization of our marketing efforts. The Senior Marketing Ops Manager specializing in Adobe Marketo will be responsible for partnering with marketing stakeholders on strategies aligned with overall business objectives, overseeing marketing operations, and driving scalable, data-driven marketing initiatives across Relay and AFP. They will play a pivotal role in enhancing our WW marketing technology, requiring a deep understanding of Marketo's capabilities and a strategic mindset to optimize its use across the marketing funnel. Responsibilities include configuring and maintaining complex marketing automation workflows, developing lead scoring models, and creating personalized campaigns for diverse audiences. Ensuring data quality, maintaining compliance with international privacy regulations, and innovating marketing automation strategies are crucial. The role demands technical proficiency, strategic thinking, and collaboration skills to elevate marketing automation capabilities and deliver measurable results organization-wide.

Key job responsibilities

The ideal candidate must possess deep technical acumen and expertise in data pipeline architecture, governance frameworks, and systems integration. Responsibilities include establishing and maintaining data governance protocols, ensuring data quality and compliance, designing data pipelines, implementing validation processes, and creating automated workflows to maintain data integrity across the marketing ecosystem. The candidate should bridge technical requirements and marketing objectives, architect scalable solutions for global operations, and uphold strict data security and privacy standards.

About the team

The Middle Mile Transportation organization develops complex software solutions to optimize freight movement across vendors, warehouses, and carriers, enhancing customer experience. Within Middle Mile, Amazon Freight Partner (AFP) supports entrepreneurs in starting and growing trucking businesses with training, local hiring, and growth opportunities. Relay Product & Tech provides technology to facilitate package movement within Amazon's global network. Our customers include carriers, drivers, and Amazon Transportation Services teams.

BASIC QUALIFICATIONS

• 6+ years of professional marketing experience
• Experience using data and metrics to drive improvements
• Proficiency with Excel or Tableau (data manipulation, macros, charts, pivot tables)
• Experience building, executing, and scaling cross-functional marketing programs
• 7+ years managing acquisition marketing or channel programs
• 5+ years of experience with marketing automation tools/systems such as Marketo, Salesforce, and related analytics tools
• Relevant experience in digital media marketing
• Exceptional communication skills, both oral and written
• Proven ability to influence others and manage projects

PREFERRED QUALIFICATIONS

• Experience with SQL or analytical tools for data analysis
• Knowledge of customer segmentation, profiling, and targeting
• Experience with large-scale marketing campaigns and cross-functional teams
• Understanding of database structure, data hygiene, and analytics
• Experience owning marketing automation platform governance
• Knowledge of B2B marketing strategies
• Freight/transportation industry experience (preferred)
• Ability to quantify ROI and manage complex processes across teams
• Experience with Salesforce, Pardot, or Marketo, and marketing analytics tools
• Experience with CRM, segmentation, personalization, lead scoring, and grading

Amazon is an equal opportunity employer and values diversity. If you require workplace accommodations, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. Compensation ranges from $128,600 to $212,600 annually, based on location and experience. Additional benefits and total compensation details are available on our website. This position remains open until filled. Applicants should apply via our career site.