Sr Marketing Operations Manager

ACI Worldwide in; Norcross (GA); Hybrid; USD 110,000 - 160,000; Full time

Job summary

ACI Worldwide is seeking a Senior Marketing Operations Manager (Finance) to oversee the marketing operations function, drive efficiency, and optimize campaigns with data-driven insights. The role blends strategy, execution, and governance across marketing, sales, product, and finance in a hybrid setting between Norcross, GA and remote work.

You will manage the tech stack, implement processes for lead lifecycle and attribution, and provide regular performance insights to senior leadership while

Qualifications

• Bachelor's degree and/or equivalent work experience.
• 5+ years of experience in B2B marketing operations.

Responsibilities

• Lead and mentor the marketing operations team.
• Develop and implement marketing operations strategies.
• Provide reporting and insights to senior leadership.
• Analyze marketing performance and metrics.
• Identify and implement process improvements.
• Oversee marketing technology stack.
• Collaborate with marketing, sales, and product teams.
• Manage the marketing operations budget.

Skills

Leadership

Data analysis

Process improvement

Budget management

Cross-functional collaboration

B2B marketing

Education

Bachelor's degree or equivalent

Tools

Marketing automation

CRM systems

Attribution tools

Job description

Sr Marketing Operations Manager (Finance)

Job Purpose

As a Senior Marketing Operations Manager, you will be responsible for overseeing the marketing operations function, ensuring the efficient execution of marketing strategies, and optimizing processes to drive growth. Your expertise in data analysis and process improvement will be crucial in identifying opportunities for improvements and in enhancing the overall performance of our marketing efforts. You will collaborate closely with cross-functional teams, including sales, product development, and finance, to ensure seamless integration and execution of marketing strategies.

You will manage the marketing technology stack, ensuring that tools and platforms are utilized effectively to support campaign execution and measurement. You will be responsible for developing and implementing processes that streamline operations and improve the efficiency of marketing workflows, including lead lifecycle management and attribution tracking. Your ability to analyze marketing data and generate actionable insights will be key in driving informed decision-making and optimizing marketing spend.

This will be a hybrid role split between our Norcross, GA location and your home office.

Essential Functions and Responsibilities

• Lead and manage the marketing operations function: Provide guidance, mentorship, and support to team members.
• Develop and implement marketing operations strategies: Create and execute plans to improve marketing efficiency and effectiveness.
• Reporting and insights: Generate regular reports and independently provide insights to senior leadership on marketing performance and opportunities for improvement.
• Analyze marketing performance: Monitor and analyze key metrics to measure the success of marketing campaigns and initiatives.
• Optimize marketing processes: Identify and implement process improvements to streamline marketing workflows.
• Manage marketing technology stack: Oversee the selection, implementation, and management of marketing tools and platforms.
• Collaborate with cross-functional teams: Work closely with marketing, sales, and product teams (including senior leadership) to align strategies and achieve business goals.
• Budget management: Develop and manage the marketing operations budget, ensuring cost-effective use of resources.

Qualifications (Education, Experience, Knowledge, Skills, and Abilities)

• Bachelor's degree and/or equivalent work experience
• 5+ years of experience in B2B marketing operations

Core Capabilities:

• Ensure Accountability: holding self and others accountable to meet commitments.
• Drives Results: consistently achieving results, even under tough circumstances.
• Customer Focus: building strong customer relationships and delivering customer-centric solutions.
• Cultivate Innovation: creating new and better ways for the organization to be successful.
• Collaborates: building partnerships and working collaboratively with others.
• Courage: stepping up to address difficult issues, saying what needs to be said.

Applicants must be currently authorized to work in the US on a full-time basis. This position does not offer sponsorship for employment visa status or work permit now or in the future.

• I n return for your expertise, we offer opportunities for growth, career development, and a competitive compensation and benefits package-all within an innovative and collaborative work environment.

Are you ready to help us transform the payments ecosystem? To learn more about ACI Worldwide, visit our web site at www.aciworldwide.com or careers.aciworldwide.com , requisition #20091

ACI Worldwide is an AA/EEO employer in the United States, which includes providing equal opportunity for protected veterans and individuals with disabilities, and an EEO employer globally.