Sr Marketing Manager, Patient Education

Intuitive Surgical; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Intuitive Surgical seeks a Sr. Marketing Manager to drive hospital marketing initiatives for the da Vinci program in the U.S., partnering with marketing, sales, legal/regulatory, and health economics teams to educate patient and physician communities about the value of da Vinci surgery.

You will build and lead comprehensive marketing plans, engage Key Opinion Leaders, and collaborate with executives to deliver ROI-focused programs across multiple channels and strategies.

Qualifications

• 10+ years of marketing and/or sales experience in healthcare and/or a therapeutic medical device company preferred.
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• Bachelor's degree; MBA preferred.
• Minimum 2-year commitment to the role.

Responsibilities

• Use consumer and referring physician marketing experience to support customer marketing and physician outreach teams.
• Build & execute comprehensive marketing plans and tactical programs to educate patients and referring physicians.
• Synthesize VOC to understand challenges and opportunities to educate patients and referring physicians.
• Develop qualitative and quantitative data to segment and understand healthcare trends and prioritize opportunities.
• Design strategies and value messaging with ROI across collateral, tactics, and programs.
• Lead cross-functional teams to deliver high-value marketing projects and programs.
• Deliver impactful presentations to senior Intuitive leadership.
• Be a market expert leveraging value propositions and customer feedback to grow Intuitive's footprint.

Skills

Executive presentations

Cross-functional leadership

Healthcare marketing

Medical device experience

Strategy development

Travel 50%

Education

Bachelor's degree

MBA preferred

Tools

PowerPoint

Job description

Primary Function of Position

This position has the opportunity to make a direct impact to Intuitive US Hospital Marketing initiatives that drive adoption of da Vinci Surgery among customers. The Sr. Marketing Manager will develop and implement key programs, materials, and support our marketing and sales teams to provide support to hospital executives/marketing teams as they educate their patient and referring physician communities on the value of da Vinci surgery. The individual will be expected to establish strong relationships with external Key Opinion Leaders (KOLs), healthcare executives, society leaders, and internal ISI stakeholders such as other marketing departments, sales, training, legal & regulatory, and market access/health economics for:

• Driving targeted marketing plans that support hospitals & health system's growth initiatives
• Collaborate with commercial leadership to engage key customers, drive total programs
• Provide patient & physician outreach resources to amplify awareness of da Vinci surgery
• Responsible for assisting in the KOL development on a national level

As a Sr. Marketing Manager, you will be required to be capable of managing multiple marketing initiatives in a results-driven environment, operating successfully within a corporate and commercial matrix organization, demonstrate functional capabilities in presentation design and delivery and work cross functionally through effective project management.

Roles and Responsibilities

Use consumer and referring physician marketing experience and industry/technical knowledge to provide consultative support to customer marketing and physician outreach teams.

Build & execute comprehensive marketing plans and corresponding tactical plans / programs to enable patient and referring physician education.

Synthesize VOC to understand challenges/barriers and opportunities to customers' educating patients & referring physicians on the value of their da Vinci programs.

Develop qualitative and quantitative data and experiences to segment and deeply understand current healthcare trends, test solutions, and prioritize opportunities.

Utilize market knowledge to design and develop strategies and value messaging (clinical, economic, operational, strategic), collateral, tactics, and programs with demonstrated ROI.

Assimilate market trends and their potential implications to current and future work/projects.

Understand competition and develop competitive differentiation positioning strategy.

Contribute to budget, resource allocation and financial planning for projects / programs with measured ROI to justify through multiple marketing / media channels (webinars, collateral, etc.)

Work with Key Opinion Leaders to better understand how the da Vinci Surgical Systems are being utilized and determine how to communicate that value proposition to other customers.

Develop & build KOLs by market segment with the goal of making Intuitive the preferred industry partner.

Build relationships with key society members / leaders to establish a higher level of engagement to ensure Intuitive is seen as an integral partner in the healthcare space.

Support sales activities, digital & website development, strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.

Lead cross-functional teams to deliver high value marketing projects and programs.

Deliver impactful presentations to senior and executive Intuitive leadership.

Be a market expert in world of healthcare - effectively leveraging the value propositions, approved claims, customer feedback, and sales input to maximize Intuitive's footprint and growth trajectory for minimally invasive care.

Be a champion of the Intuitive culture; learning and embodying the company's individual expectations for success.

Skill/Job Requirements

10+ years of marketing and/or sales experience in healthcare and/or a therapeutic medical device company preferred.

Bachelor's degree or equivalent required; MBA preferred

Minimum 2-year commitment to the role is required

Ability to work effectively with Marketing and Sales leadership at the Director, VP-level, and Senior Executive leadership levels

Cross-functional leadership skills are required

Highly collaborative, thrives in a One Team Culture

Results-driven attitude & a resolve to win; self-directed

Excellent executive-level presentation skills

Demonstrated track record of KOL development

Creative problem-solving and an ability to effectively communicate actionable direction and information across varying organizational levels

Ability to influence non-direct reports to achieve goals

Proven agility with the ability to anticipate and overcome roadblocks to success.

Proven ability to project manage multiple initiatives at once

Passionate about attention to detail and quality of work

Ability to travel up to 50%

Due to the nature of our business and the role, please note that Intuitive and/or your customer(s)