SR. MARKETING MANAGER (MEDICAL DEVICE)

Planet Pharma; Irvine (CA); In loco; USD 165.000 - 180.000; Tempo pieno

Descrizione del lavoro

Planet Pharma in Irvine, California seeks a Senior Marketing Manager (Medical Device) to drive the annual brand plan and oversee downstream marketing initiatives. The role requires coordinating across Sales, Medical Affairs, and R&D to deliver compliant, high-impact campaigns that resonate with core customers.

The candidate should bring 5+ years in medical device marketing, strong project management, and an entrepreneurial mindset to thrive in a fast-paced environment with up to 30% travel.

Competenze

• Bachelor’s degree required in business, science, engineering or healthcare.
• An MBA is a plus for strategic marketing leadership.
• Minimum 5 years in medical device/tech marketing or related fields.
• Experience in sales or medical affairs is favorable.

Mansioni

• Lead development and execution of the annual brand plan to deliver differentiated value.
• Design and implement downstream marketing campaigns.
• Develop marketing assets, sales enablement messaging, and tools to drive acquisition, conversion, and retention under regulatory guidelines.
• Gather market insights via research and field engagement to identify unmet needs.
• Champion cross-functional brand initiatives with Sales, Medical Affairs, and R&D.
• Establish KPIs and coordinate with agencies to deliver projects end-to-end.

Conoscenze

Project management

Strategic thinking

Cross-functional leadership

Communication skills

Travel readiness

Formazione

Bachelor’s degree in business, science, engineering or healthcare

MBA a plus

Descrizione del lavoro

Sr. Marketing Manager (Medical Device)

Location: Irvine, California

Category: Professional Services

Salary: Apply for details

Country: United States

Employment: Direct Hire/Perm

Worksite: On-Site

Key Responsibilities

• Lead the development and execution of the annual brand plan to deliver differentiated value to core customers and support the achievement of company goals.
• Design and implement downstream marketing initiatives, including targeted brand campaigns.
• Develop and deploy marketing assets, sales enablement messaging, and tools to drive customer acquisition, conversion, and retention, ensuring alignment with medical, legal, and regulatory guidelines.
• Gather and synthesize market insights through market research and regular field engagement to identify unmet clinical, operational, and economic customer needs.
• Champion cross-functional brand initiatives in collaboration with Sales, Sales Training, Medical Affairs, Professional Relations, Global Marketing, Health Economics & Market Access (HEMA), Operations, and R&D.
• Establish and track KPIs to measure marketing initiative effectiveness and overall brand performance. Coordinate with internal and external agency teams to initiate, manage, and deliver marketing projects from concept to completion.

Requirements

• Bachelor’s degree in business, science, engineering or healthcare; MBA a plus.
• Other concentrations are considered contingent upon relevant professional experience.
• Minimum 5 years of experience in the medical device/technologies industry, preferably in a marketing-related discipline; experience in sales or medical affairs also considered.
• An understanding of medical devices, hospital coding, and health economics is a plus.
• At least 5 years of experience in strategic or marketing functions.
• Strong project management skills with the ability to complete projects with limited supervision.
• Freakish commitment to completing tasks with a focus on delivering high-impact results.
• Entrepreneurial mindset with a relentless desire to thrive in a fast-paced environment.
• Proven ability to quickly build and maintain effective professional relationships.
• Proactive and can-do attitude, with great attention to detail and analytical capabilities.
• Skilled in communicating change initiatives across verbal, written and presentation formats, including executive leadership interactions.
• Up to 20-30% of travel time.

Comp $165-180K based on experience

Equal Opportunity Employer

We are proud to be an equal opportunity employer. We welcome and encourage applications from all qualified candidates regardless of race, sex, gender identity or expression, disability, age, religion or belief, sexual orientation, or any other characteristic protected by applicable laws and regulations. It is our policy not to discriminate against any applicant or employee, and we are committed to fostering a diverse, inclusive, and respectful work environment across all locations in which we operate. We believe that diversity, equity, and inclusion are fundamental to our mission and enhance our ability to serve clients globally. If you have a disability or require any reasonable accommodations during the application or interview process, please inform your recruiter or contact us(opens in new tab) directly so that we can explore the appropriate arrangements.