Sr. Marketing Manager; Engagment US, Amazon Flex

Amazon; Arlington (VA); On-site; USD 106,000 - 185,000; Full time

Job summary

An established industry player is seeking a dynamic Sr. Marketing Manager to lead engagement strategies for delivery partners. This role is pivotal in enhancing user engagement through data-driven insights and effective communication. You will collaborate closely with demand forecasters and marketing teams to optimize partner experiences. If you are passionate about using data to drive marketing initiatives and improve customer satisfaction, this opportunity is perfect for you. Join a forward-thinking team dedicated to innovation and excellence in the gig economy.

Qualifications

• 6+ years of marketing experience with a focus on data-driven improvements.
• Experience in executing cross-functional marketing programs.

Responsibilities

• Manage engagement metrics and report on performance trends.
• Develop re-engagement strategies to enhance partner productivity.

Skills

Data Analysis

Marketing Strategy

Communication Skills

Customer Engagement

Project Management

Tools

Excel

Tableau

SQL

Marketo

Job description

Sr. Marketing Manager; Engagment US, Amazon Flex

The Sr. Engagement Marketing Manager is responsible for managing the population of engaged delivery partners across all regions of the US. This role partners closely with demand forecasters to set and deliver week-to-week goals for the number of Amazon Flex weekly-active-users, utilizing available levers to improve delivery partner engagement and productivity. A successful candidate will be constantly piloting, measuring and launching new levers, looking around corners to ensure we are ready for every potential scenario. This role requires experience with collecting and critically evaluating data, the ability to succinctly communicate complex topics and a history of being able to influence the roadmaps of peers and leaders. As a part of a marketing team, this role needs to not only understand the data but be obsessed with feedback from our delivery partners, and ensuring they have the best possible experience through personalized and relevant messaging and offerings.



Key job responsibilities
• Weekly and monthly reporting of pool health indicators, deep dives on trends and performance of Amazon Flex’s engagement levers.
• Draw out key insights from reporting data to inform reactive actions and solve for longer term big rocks.
• Own and build on a playbook of re-engagement, retention and productivity levers via an ongoing set of structured pilots which increase the effectiveness and the ROI of those levers.
• Build a closed loop systems for receiving and taking action based on delivery partner feedback
• Drive a customer obsessed approach to engagement messaging and offerings; using marketing research models to ensure incentives, offers and communication is relevant to delivery partner segments.

About the team
Amazon Flex is a Last Mile delivery channel that engages delivery partners a gig-work model to deliver packages to Amazon customers, primarily for orders with ultra-fast delivery promises. This role is part of the Flex MACRO team, responsible for acquisition, onboarding, first-route activation and lifecycle engagement of delivery partners

BASIC QUALIFICATIONS

- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience with test and learn, marketing optimization, and experimentation
- Experience designing offers, incentives and communications to engage a customer base

PREFERRED QUALIFICATIONS

- Experience driving direction and alignment with large cross-functional teams and agency partners
- Knowledge of SQL at the interemdiate level
- Knowledge of Marketo or similar email marketing tools

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.

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Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.