Sr. Marketing Manager (Cincinnati-Hybrid)

First Financial Bank; Cincinnati (OH); On-site; USD 94,000 - 112,000; Full time

Job summary

First Financial Bank in Cincinnati seeks a Senior Marketing Manager to guide the marketing strategy for Yellow Cardinal Advisory Group, Private Client, Brokerage Services, and M&A. You will shape campaigns, oversee agencies, and align initiatives with business goals across divisions.

The role requires leading creative development, managing external partners, and delivering data-driven results in a fast-paced financial services environment. Competitive pay and benefits accompany the position.

Qualifications

• Minimum 8 - 10 years hands on experience in leading marketing creative, campaigns and strategic marketing plans to achieve key organizational goals.

Responsibilities

• Partner with Chief Marketing Officer and the Marketing Leadership team to research and understand opportunities for improved achievement of bank goals and strategies.
• Develop key marketing strategies to achieve critical bank goals.
• Understand and work closely with line of business leadership and sales teams to design effective.
• Experience with guiding creative development both internal and external.
• Ability to oversee and provide primary direction to creative agencies and partners.
• Strong project management skills – Must be able to self-motivate and see projects through from start to finish among multiple priorities.
• Oversee external mass media execution with agency partners and appropriate members of Marketing Leadership team.
• Oversee projects and campaigns throughout the project lifecycle – from initial planning, through execution and analysis.
• Lead collaborative efforts between internal resources, cross-departmental peer and external partners.
• Partner with Digital Marketing Managers to ensure digital creative execution effective and aligned with overall marketing efforts.
• Provide analysis of marketing efforts.
• Supports lead management efforts with research, analysis and reporting in related market research areas, targeted segmentation and brand strategies that’s aligned with company goals.

Skills

Marketing leadership

Strategic thinking

Project management

Cross-functional collaboration

Creative development guidance

Vendor management

Communication skills

Industry knowledge

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce CRM

Adobe Analytics

Lead platforms

Job description

We do the right things, right now. We do them in a way that is relevant to our clients. Become a part of our history as it continues to be written!

The Senior Marketing Manager plays a critical role in the successful achievement of Yellow Cardinal Advisory Group, Yellow Cardinal Private Client, Yellow Cardinal Brokerage Services, and Yellow Cardinal Mergers & Acquisitions, all First Financial companies.

Essential Functions/Responsibilities

• Partner with Chief Marketing Officer and the Marketing Leadership team to research and understand opportunities for improved achievement of bank goals and strategies.
• Develop key marketing strategies to achieve critical bank goals.
• Understand and work closely with line of business leadership and sales teams to design effective.
• Experience with guiding creative development both internal and external.
• Ability to oversee and provide primary direction to creative agencies and partners.
• Strong project management skills – Must be able to self-motivate and see projects through from start to finish among multiple priorities.
• Oversee external mass media execution with agency partners and appropriate members of Marketing Leadership team.
• Oversee projects and campaigns throughout the project lifecycle – from initial planning, through execution and analysis.
• Lead collaborative efforts between internal resources, cross-departmental peer and external partners.
• Partner with Digital Marketing Managers to ensure digital creative execution effective and aligned with overall marketing efforts.
• Provide analysis of marketing efforts.
• Supports lead management efforts with research, analysis and reporting in related market research areas, targeted segmentation and brand strategies that’s aligned with company goals.

Minimum Knowledge, Skills, and Abilities Needed to Perform Essential Functions of the Job

• Minimum 8 - 10 years hands on experience in leading marketing creative, campaigns and strategic marketing plans to achieve key organizational goals.
• Strategic thinker and performer with strong planning capabilities and proven track record in delivering best practices to drive efficiency.
• Adaptable to and comfortable with ever-changing business demands.
• Takes initiative to work through ambiguity and effectively solve problems.
• Strong interpersonal and team collaboration skills, and demonstrated ability to build positive business relationships and partnerships.
• Proven leadership with the ability to collaborate with others.
• Experience managing external marketing vendor partnerships and managing marketing agencies.
• Familiarity with media planning, placement, analysis and creative development in support.
• Strong creative and communication skills – both written and verbal.
• Experience with a managed industry (insurance, finance, wealth management, etc.) a plus.
• Bachelor’s degree or commensurate experience in Marketing or related field.

Preferred Knowledge and Skills

• Experience with a managed industry, Wealth Management, Finance, Insurance, Banking, etc. a plus.
• MBA in Marketing or related field.
• Experience with Salesforce CRM, Adobe Analytics, and/or Lead Platforms a plus.

Level of Complexity and Scope

Moderately complex decisions on a regular basis.

Fast-paced environment with changing demands and priorities.

Degree of Independence and Decision-Making

Works with limited supervision.

Follows established guidelines with ability to deviate as deemed appropriate.

Uses subject matter expertise to advise others.

Demonstrated ability to collaborate with senior leadership across the company.

Required Supervisory Responsibilities

No supervisory responsibilities.

Physical Requirements

• Frequently sits.
• Occasionally stands and walks.
• Ability to navigate a typical office environment.
• Occasionally lifts and carries up to 20 lbs.

Compliance Statement

The associate is responsible for meeting all compliance requirements imposed on First Financial Bank by State and Federal law and regulation, as well as all related First Financial Bank policies and procedures. This includes all Bank Secrecy Act, Anti-Money Laundering, OFAC and Suspicious Activity reporting requirements, as well as all other lending and deposit compliance requirements.

Development and Training

Pay Scale $94,000 - $112,000/annually.

Benefits

We have relevant, thoughtful benefits and programs that support every aspect of our associates' holistic wellbeing. Please review our Benefits Guide.

Incentive Eligibility

All roles are incentive eligible with the exception of Co-Op, Intern, or Student positions.

Equal Opportunity Statement

It is our policy to not discriminate against any individual in violation of federal, state, and local laws as it relates to age, race, color, religion, national origin, sex, marital status, pregnancy, gender identity, disability, sexual orientation, genetic information, veteran/military service, or any other characteristic protected by law.

E-Verify

We are an E-Verify Employer.

At first financial bank, our mission is clear: to be the best bank to do business with, the best place to work, and the best financial partner for our shareholders and the communities we serve. We believe that how we work is just as important as what we achieve. That’s why we’re guided by core values that shape everything we do: Doing the right thing Teamwork Mutual respect Wellbeing Excellence Our success starts with our people. We know that when our associates are talented, engaged, and supported, they create outstanding results. If you're looking to be part of a team that values integrity, inclusion, and collaboration—and where your growth matters—you’ll find your future here.