Sr. Marketing Manager - Channels, BwP/MCF Marketing Team

Amazon; Seattle (WA); On-site; USD 112,000 - 187,000; Full time

Job summary

Join a leading employer in the marketing field as a Senior Marketing Manager. This role focuses on driving B2B marketing efforts for the Buy with Prime (BwP) and Multi-Channel Fulfillment (MCF) platforms, enhancing visibility across Amazon’s channels. You will be responsible for developing marketing strategies, managing cross-functional collaborations, analyzing performance, and leading innovative campaigns to enhance customer engagement.

Qualifications

• 6+ years of professional non-internship marketing experience.
• 3+ years of experience in Business-to-Business (B2B) marketing.
• Experience communicating results to senior leadership.

Responsibilities

• Develop and execute marketing roadmap for BwP and MCF.
• Analyze performance of marketing initiatives and deliver insights.
• Negotiate, develop and drive execution of partnerships.

Skills

Analytical skills

Project management

Cross-functional collaboration

Job description

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Description

The Buy with Prime (BwP) and Amazon Multi-Channel Fulfillment (MCF) Marketing team is looking for a Senior Marketing Manager, with deep knowledge of Business-to-Business (B2B) marketing. This role will play a critical role in expanding MCF and Buy with Prime's presence across Amazon’s merchant facing owned and operated (O&O) platforms as well as lead the development and execution of a robust webinar program for MCF and BwP. You will champion marketing programs from ideation to execution, touching across all stages of the customer lifecycle from driving awareness, product adoption, engagement and customer experience. If you are organized, analytical, detailed oriented, and data driven, and have a history of getting things done this is a great role for you. This is a highly visible role and this marketer will have opportunities to regularly present program plans, results, and learning to senior leadership teams.

Description

The Buy with Prime (BwP) and Amazon Multi-Channel Fulfillment (MCF) Marketing team is looking for a Senior Marketing Manager, with deep knowledge of Business-to-Business (B2B) marketing. This role will play a critical role in expanding MCF and Buy with Prime's presence across Amazon’s merchant facing owned and operated (O&O) platforms as well as lead the development and execution of a robust webinar program for MCF and BwP. You will champion marketing programs from ideation to execution, touching across all stages of the customer lifecycle from driving awareness, product adoption, engagement and customer experience. If you are organized, analytical, detailed oriented, and data driven, and have a history of getting things done this is a great role for you. This is a highly visible role and this marketer will have opportunities to regularly present program plans, results, and learning to senior leadership teams.

Key job responsibilities

• Develop and execute roadmap for enhancing Buy with Prime (BwP) and Multi-Channel Fulfillment's (MCF) presence across Amazon’s merchant owned & operated platforms.
• Work closely with internal and external product and engineering teams to deliver new products and services.
• Negotiate, develop, drive and manage execution of strategic partnerships internal merchant facing teams.
• Analyze performance of marketing initiatives and campaigns across the market, customer segment and lifecycle stages, seeking ways to improve performance and deliver insights to key stakeholders
• Proactively identify new channel opportunities and help raise the bar by instrumenting mechanisms, teaching processes and introducing initiatives that drive both efficiency and improve speed to market.
• Work with internal and external teams mainly content, design, product marketing, legal and sales to create and execute a robust webinar program touching across all stages of MCF and BwP customers.
• Partner with data science and measurement teams to ensure accurate attribution and performance tracking across the initiatives.
  
  

About The Team

Buy with Prime (BwP) and Multi-Channel Fulfillment (MCF) are helping people reimagine the way they shop….wherever they do! Our vision is to enable every entrepreneur in the world to reach every customer in the world through every channel they can imagine. Buy with Prime (BwP) is a new way to extend Prime shopping benefits—including fast, free shipping, a seamless checkout experience, and free returns—to merchants’ own online stores, ultimately increasing selection for Prime members.

Multi-Channel Fulfillment (MCF) aims to enable organizations across the world with reliable, cost effective, and flexible end-to-end eCommerce fulfillment solutions in order to help them scale, succeed, and offer best in class experiences to their customers. MCF represents the core fulfillment capability of Buy with Prime (BwP), a new business initiative for Amazon.

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Strong cross-functional collaboration and project management abilities
• 3+ years of experience in Business-to-Business (B2B) marketing.
• Proven experience of delivering successful one to many customer engagement programs like webinars.
  
  

Preferred Qualifications

• Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
• Experience with Salesforce and Tableau
• Deep knowledge of Amazon's merchant facing platforms like Seller Central, Seller Mobile App, Vendor Central.
  
  

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.


Company - Amazon.com Services LLC

Job ID: A2996736

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations and Marketing

• Industries

  Software Development

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