Sr. Marketing Manager, Calming & Wellness

CEVA Logistics; Bridgewater Township (NJ); On-site; USD 90,000 - 120,000; Full time

Job summary

A leading global company in animal health seeks a Sr. Marketing Manager for their Calming & Wellness portfolio. This role involves developing strategies and executing marketing plans across various channels, focusing on canine calming solutions. The successful candidate will collaborate with sales teams and manage vendor relationships while ensuring brand messaging resonates across B2B and B2C audiences. Ideal for someone with a strong marketing background and a passion for animal welfare.

Qualifications

• 5 to 10 years of brand marketing experience required.
• Strong background in developing and executing marketing strategy.

Responsibilities

• Develop marketing plans for the Calming & Wellbeing portfolio.
• Maintain accurate production and expense forecasts.
• Analyze market research and business results.

Skills

Client focus

Communication

Collaboration

Education

Bachelor’s degree in Marketing

MBA

Job description

Sr. Marketing Manager, Calming & Wellness

公司的成功取决于与我们合作的充满激情的员工。

让我们一起分享才华。

作为动物保健领域的全球领导者，Ceva Animal Health 相信我们的成功与我们充满激情的员工息息相关，他们为所有动物研究、开发、生产和提供创新的健康解决方案，为我们这个多样化星球的未来做出了贡献。

我们致力于确保为农场动物（家禽、猪和反刍动物）、伴侣动物（狗和猫）以及野生动物提供最高水平的护理和福祉。

事实上，我们的 “护佑健康 与您同行”愿景强调人、动物和地球的健康与福祉是完全相互关联的。Ceva 比以往任何时候都更加致力于 “一体健康 ”的理念。

作为我们 “多元化、公平和包容 ”政策的一部分，Ceva Animal Heath 致力于雇佣残障人士，并将在整个面试过程中提供合理便利，以确保所有应聘者都能获得包容和无障碍的体验。如需申请便利，请联系Ceva人才招聘团队的成员。



您的任务 :

Senior Marketing Manager, Calming & Wellness

Commutable to a Ceva US Location (Bridgewater, NJ – Durham, NC – Lenexa, KS)

Ceva is seeking a talented, energetic, experienced Marketer to develop strategy and drive marketing plans for the Calming & Wellbeing portfolio, with a primary focus on Canine Calming and Wellness. This presents a dynamic opportunity across multiple customer segments and channels (including e-commerce, brick-n-mortar retail, veterinary clinics, and more.) The incumbent will own strategic and tactical marketing, branding, advertising, and promotional activities, and maintain forecasts for products within the scope of responsibility. The Brand Manager will focus on delivering expected financial targets for products in the assigned portfolio by maximizing the unique opportunity in each channel.

Responsibilities

• Develop creative, sales-generating brand marketing plans based on sound strategy analysis and insights that serve a B2B and B2C audience. Execute those plans flawlessly and with strict adherence to expense guidelines. Key elements to marketing plans include:
• Solid positioning and messaging at the portfolio/product level that serves an omnichannel opportunity.
• B2B marketing plans, programs and campaigns that communicate product value propositions, educate internal and external customers, and build brand awareness while complying with regulatory standards (advertising, conference activities, KOL events, media tours/events).
• B2C marketing plans that drive awareness, trial, loyalty, and advocacy through novel approaches to pet owner engagement.
• Ensure that all plans/tools are compelling and effectively deliver clear, differentiated brand messages vs competition.
• Maintain a close connection to the Ceva Sales team and Strategic Accounts team. Provide partnership with frequent communication to convey strategy and business updates. Deliver meaningful insights, preempt their needs, and provide the tools needed to achieve our unified goals.
• Build connections and relationships across the entire Ceva Companion Animal organization, both within the North American Zone and with colleagues in global headquarters. Work with the Companion Animal Global Franchise team to develop launch plans, line extensions, and product positioning, and create plans for local execution in the U.S. Provide support to the commercial team in Canada as needed.
• Build relationships with Key Opinion Leaders, both individuals and organizations, that impact Ceva’s opportunity for growth and position as a market leader.
• Maintain accurate production and expense forecasts for individual product SKUs. Learn and use forecasting tools provided and submit regular updates per scheduled timelines.
• Continually analyze market research and business results, strive to understand Ceva’s successes and challenges and quickly formulate appropriate actions to respond to identified opportunities. Regularly monitor trends within the category and develop effective and prompt plans to capitalize on market trends and respond to competitive threats.
• Manage Ceva’s relationship with all outside vendors who provide marketing support services including agencies, market research firms, promotion companies and fulfillment centers.
• Complete other duties as required.

Core Competencies:

• Shape Solutions out of Complexity
• Client focus
• Collaborate with Empathy
• Engage and Develop
• Drive Ambition and Accountability
• Influence Others

Technical / Functional Competencies:

• Vision and Approach Development – capability to understand, implement brand strategy and make local adaptations based on the local needs
• Market Knowledge and Business Acumen – capability to collect and understand market and customer information to perform the job. Understand insights that can translate to effective communication.
• Communication – superior communication skills and executive presence.
• Vision and Ambition Implementation – capability to understand the ambition set by management and prioritize it to reach it
• Ability to Convince – capability to generate trust with internal partners to ensure their motivation and their alignment with the marketing vision by providing active listening and answering their questions.

Qualifications:

• Education: Bachelor’s degree in Marketing, Business, or related field required. MBA preferred.
• Work experience: 5 to 10 years of brand marketing experience, including a strong background in developing and executing marketing strategy and plans. Relevant Animal Health experience preferred.

Travel Required:

• Estimated 10% - 30% domestic travel is required, depending on location. Some international travel may be required.

This job description is intended to convey information essential to understanding the scope of the job and general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, duties, and responsibilities or working conditions associated with the job. This job description is not an employment contract. Ceva reserves the right to modify job duties and/or job descriptions at any time to meet the needs of the business.

*VEVRAA Federal Contractor **Ceva is an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, age, genetic information, actual or perceived sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law. Ceva encourages men and women, members of all racial and ethnic groups, individuals with disabilities and veterans to apply.

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您的简历:

Qualifications:

• Education: Bachelor’s degree in Marketing, Business, or related field required. MBA preferred.
• Work experience: 5 to 10 years of brand marketing experience, including a strong background in developing and executing marketing strategy and plans. Relevant Animal Health experience preferred.