Sr. Marketing Manager

Visa; Miami (FL); On-site; USD 131,000 - 210,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k)

Paid Time Off

Wellness Program

Job summary

Visa is hiring a Sr. Marketing Manager for the Marketing Services Commercialization team in the Americas. You will shape market-leading marketing solutions, leveraging AI to improve client outcomes, and collaborate with global teams to scale best practices across a worldwide network.

This role requires strong digital fluency, strategic thinking, and the ability to drive adoption of new capabilities across the organization. Some in-office work is required.

Qualifications

• 8+ years of relevant work experience with a bachelor’s degree or 5+ years with an advanced degree or 2 years with a PhD.
• Experience in developing marketing strategies and programs.
• Experience in product life cycle planning and technical product development.
• Experience in defining and implementing promotional activities.
• Experience in coordinating cross-functional teams for marketing initiatives.

Responsibilities

• Lead strategic initiatives to advance Marketing Services capabilities with a focus on innovation and emerging technology applications.
• Drive adoption of new capabilities across a global network of teams with measurable impact.
• Develop and maintain Marketing strategy and advisory resources for internal and client use.
• Support evaluation and introduction of new sponsorship and partnership opportunities.
• Collaborate with leadership to identify and shape new service offerings for evolving market needs.
• Partner with Brand, Digital Experiences, Sponsorships, Insights and Analytics to deliver seamless execution.
• Champion best practices and knowledge sharing across the Global Marketing Services community.
• Support high impact client engagements to reinforce our value proposition.

Skills

Marketing strategy

Product lifecycle

Promotional activities

Cross-functional teams

Market potential

Marketing communications

Channel programs

Sales support

Market requirements

Education

Bachelor's degree or higher

Advanced degree (MBA/JD/MD)

Job description

About Us

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters - to you, to your community, and to the world. Progress starts with you.

Job Description

Role Summary

The Sr. Marketing Manager will be part of the Marketing Services Commercialization team. This team leads strategic initiatives that expand and enhance our Marketing Services portfolio in LAC. This person will play a key role in developing market leading solutions including marketing strategy and capabilities, integrating emerging technologies such as artificial intelligence AI to improve client marketing outcomes. In this role, you will help define the vision and partner closely with global teams and markets to continuously evolve Marketing Services offerings, accelerate adoption, and scale best practices, strengthening Visa's position as a trusted partner for differentiated, high-impact marketing engagements.

All roles require digital fluency, including the ability to work with emerging technologies such as Generative AI tools (e.g. Claude code among others) to support everyday work.

Key Responsibilities

• Lead strategic initiatives to advance Marketing Services capabilities with a focus on innovation scalable solutions and emerging technology applications in marketing.
• Drive adoption of new capabilities across a global network of teams ensuring measurable impact for Visa and our clients.
• Develop and maintain Marketing strategy and Advisory resources and best practices for internal and client facing use.
• Support the evaluation and introduction of new sponsorship and partnership opportunities for our clients to maximize business impact.
• Collaborate with leadership to identify and shape new service offerings in response to evolving market needs.
• Partner with cross functional teams including Brand Digital Experiences Sponsorships Insights and Analytics Finance and Visa Consulting and Analytics to deliver seamless execution.
• Champion best practices and knowledge sharing across the Global Marketing Services community.
• Support high impact client engagements as needed to reinforce our value proposition.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications

8 or more years of relevant work experience with a bachelor's degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD.

Preferred Qualifications

9 or more years of relevant work experience with a bachelor's degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD.

• Experience in developing marketing strategies and programs.
• Experience in product life cycle planning and technical product development.
• Experience in defining and implementing promotional activities.
• Experience in coordinating cross-functional teams for marketing initiatives.
• Experience in assessing market potential and identifying growth opportunities.
• Experience in leading marketing communications and creative development.
• Experience in developing and implementing multiple channel programs.
• Experience in technical sales support and product advertising.
• Experience in developing company market requirements for specific products or product lines.

Information for US Applicants

For roles located in the US, the estimated salary range for this position is $130.900,00 to $ 210.000,00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Work Hours

Varies upon the needs of the department.

Travel Requirements

This position requires travel 5-10% of the time.

Mental/Physical Requirements

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation,