Sr. Marketing Manager

Essential Oxygen; California (MO); Remote; USD 90,000 - 115,000; Part time

Job summary

A leading natural products brand is seeking a Marketing Sr. Manager to drive growth through innovative marketing strategies. This part-time role involves executing marketing initiatives, collaborating with teams, and creating compelling content focused on sustainability. Ideal candidates will have at least 7 years of relevant experience and a passion for natural products.

Benefits

Competitive part-time salary

Flexible work environment

Employee product allowance

Paid volunteer time

Qualifications

• 7+ years of marketing experience in CPG or natural products.
• Exceptional copywriting and content creation skills.
• Experience with marketing analytics tools required.

Responsibilities

• Drive brand growth through strategic marketing initiatives.
• Execute comprehensive marketing strategies.
• Collaborate with cross-functional teams.

Skills

Marketing experience

E-commerce platform experience

Content creation

Analytical abilities

Collaboration

Sustainability knowledge

Tools

Google Analytics

Shopify

Klaviyo

Job description

Essential Oxygen is a natural CPG brand dedicated to bringing clean and healthy products to market and loving the planet in the process. We are passionate about providing the highest quality natural oral care and household products to our customers. As a certified B-Corp, we are committed to social and environmental performance, accountability, and transparency. Join our dynamic team and be a part of a company that is making a positive impact on the world.

POSITION OVERVIEW

We\'re seeking a collaborative and entrepreneurial Marketing Sr. Manager to drive our brand\'s growth through strategic marketing initiatives and compelling storytelling. This part-time role (~25 hours/week) is perfect for an experienced marketer who thrives in a hands-on environment and can articulate the financial impact of marketing investments. The ideal candidate will have a passion for natural products, sustainability, and building authentic connections with our community while working closely with cross-functional teams to amplify our mission.

KEY RESPONSIBILITIES

Brand Strategy & Positioning

• Execute and update comprehensive marketing strategies that align with our B-Corp values and business objectives
• Lead brand positioning initiatives to differentiate Essential Oxygen in the natural products marketplace
• Collaborate with leadership to define go-to-market strategies for new product launches
• Monitor market trends and competitor activities to identify growth opportunities, and report on the Voice of the Customer

Content Creation & Copywriting

• Write compelling copy for all marketing channels including website, e-commerce platforms, campaigns, social media, and advertising
• Create authentic brand storytelling that resonates with our sustainability-focused audience
• Uses AI-powered design tools to accelerate creative asset production
• Develop educational content that highlights product benefits and usage applications
• Collaborate with teammates to ensure cohesive brand messaging across all touchpoints, give guidance and refine contractor deliverables

Web, Digital Marketing & E-Commerce Support

• Partner with the E-Commerce Manager and graphic designer to optimize content and brand messaging across Amazon, Walmart, and Shopify platforms
• Collaborate with Social Media lead to develop and execute email marketing campaigns, social media content, influencer, blog posts, and community engagement from strategy through execution and analysis
• Optimize and manage Shopify storefront content, product images, approve blog posts and overall design to maximize conversions, enhance brand look and feel, and deliver a seamless customer experience

Analytics

• Mine Shopify and Google Analytics for consumer behavior insights
• Build robust tracking systems to measure monthly campaign performance and ROI for KPIs
• Present clear financial impact analyses of marketing investments to leadership
• Use data insights to continuously optimize marketing strategies and budget allocation

Cross-Functional Collaboration

• Work closely with E-Commerce on marketplace optimization and advertising strategies
• Collaborate with Finance to develop marketing budgets and track performance metrics
• Partner with People & Culture on employer branding initiatives
• Support trade show planning and execution as needed
• Launch new products in partnership with Product Development and E-Commerce

REQUIRED QUALIFICATIONS

• 7+ years of marketing experience, preferably in CPG, natural products, or purpose-driven brands
• Experience with e-commerce platforms (primarily Shopify)
• Proven track record of developing and executing successful marketing campaigns with measurable ROI
• Experience with marketing automation, AI, and CRM systems
• Demonstrated ability to generate assets using AI
• Exceptional copywriting and content creation skills across multiple formats and channels
• Strong analytical abilities with experience using marketing analytics tools (Google Analytics, email platforms, social media insights)
• Experience with digital marketing channels including email, social media, SEO, and paid advertising (tools include Klaviyo)
• Provide guidance and oversight of all marketing efforts, to ensure polished content and cohesive strategies that elevate the brand
• Demonstrated ability to present marketing performance and financial impact to leadership
• Collaborative mindset with experience working in cross-functional, entrepreneurial environments
• Passion and deep knowledge of sustainability, natural products, and B-Corp values
• Self-starter who thrives in ambiguous, fast-paced environments, who works independently and is comfortable with both taking and giving direction and feedback

PREFERRED QUALIFICATIONS

• Background in natural products, wellness, B-Corp, or sustainability sectors
• Experience driving marketing growth at a startup or small enterprise where you directly impacted business outcomes
• Experience with marketing automation, AI, and CRM systems

WHAT WE OFFER

• Competitive Part-Time Salary: $90,000 - $115,000 annually (prorated for 25 hours/week) DOE
• Performance-based profit sharing
• Flexible work environment with remote work options
• Employee product allowance - quarterly complimentary products for personal use
• Team service days where we gather to give back to our community
• Paid volunteer time - up to 24 hours annually for approved 501c3 organizations
• Opportunity to work with a purpose-driven, supportive team as part of a B-Corp that deeply cares about elevating people and the planet by using business as a force for good

APPLY NOW

If you are a passionate and experienced marketing professional with a commitment to natural products and sustainable business practices, we would love to hear from you. Please submit your resume, a brief cover letter detailing your qualifications and interest, links to portfolio examples of your marketing work, and your first available start date for the position.

Location & Work Authorization

• Must be eligible to work in California, and legally authorized to work in the United States
• We are unable to sponsor or take over sponsorship of an employment Visa at this time
• Essential Oxygen participates in E-Verify

Travel Requirements

• Occasional travel required for team events (4-6 times per year)
• Must be able to travel domestically as needed for trade shows or marketing events

Physical Requirements

• Ability to sit for extended periods while working remotely
• Visual and auditory ability to participate in video conferences
• Ability to lift up to 20 pounds for travel/equipment transport

Equal Opportunity

• We are an equal opportunity employer
• We celebrate diversity and are committed to creating an inclusive environment for all employees

Reasonable Accommodations

• We provide reasonable accommodations for qualified individuals with disabilities

Background Check

• Employment is contingent upon successful completion of a background check