Sr. Marketing Communications Specialist

American Honda Finance; Torrance (CA); Hybrid; USD 85,000 - 127,000; Full time

Benefits offered by this job

Tuition Assistance & Student Loan Rep

Wellbeing Program

Education Reimbursement for Continued 

Training and Development Programs

Community Service and Engagement

Job summary

American Honda Finance Corp. seeks a Senior Marketing Communications Specialist to develop and execute integrated digital marketing initiatives that support AHFC objectives and enhance the customer journey across digital touchpoints.

This role serves as a liaison between Marketing Communications, CX, MarTech, IT, and agency partners to deliver effective campaigns, digital experiences, and reporting solutions, including paid search strategy and optimization.

Qualifications

• 5+ years of digital marketing and campaign management experience.
• Proven ability to manage paid search and multichannel campaigns.
• Experience with creative production, asset management, and UAT.
• Strong budget management and vendor/agency relationships.
• Strong project management in a fast-paced environment.

Responsibilities

• Develop and manage digital media campaigns from planning to optimization.
• Lead paid search/paid social and report performance.
• Manage agency partners and asset production with approvals.
• Collaborate with CX, MarTech, and IT on website/mobile app improvements and UAT.
• Monitor AI-driven search trends and AEO opportunities.

Skills

Digital marketing

Paid search

Campaign management

Budget management

Project management

Stakeholder collaboration

Education

Bachelor's degree

Tools

Analytics tools

Tagging platforms

Job description

Legal Entity: American Honda Finance Corp. Business Unit: American Honda Finance Corp Department: Sales and Marketing Communications Division: Financial Services Division Work Location: Torrance - Main Campus Location Shift: 1st Workstyle: Remote Eligible up to 20% Career Level: 4 Job Grade: Exempt-3 Salary Range: $84,600.00 -$126,900.00

Job Purpose

American Honda Finance Corporation (AHFC) is seeking a Senior Marketing Communications Specialist.

The Senior Marketing Communications Specialist is responsible for developing and executing integrated digital marketing, media, and customer experience initiatives that support AHFC business objectives, drive consideration of Honda and Acura financing products, and enhance the customer journey across digital touchpoints.

This role serves as a key liaison between Marketing Communications, agency partners, Customer Experience (CX), MarTech, IT, and business stakeholders to deliver effective marketing campaigns, digital experiences, and reporting solutions. Responsibilities include paid search strategy and optimization, media planning and performance analysis, creative asset management, digital production, website and mobile application support, user acceptance testing (UAT), and customer experience enhancements. The role also monitors and recommends opportunities related to AI-driven search, Answer Engine Optimization (AEO), and digital marketing innovations to improve business performance and customer engagement.

Key Accountabilities

Key Accountabilities Include but not limited to:

• Develop and manage digital media campaigns, including paid search and paid social, from planning through optimization and reporting.
• Manage agency partners and turn performance insights into optimization recommendations.
• Lead creative production and asset management, securing approvals from Compliance, Legal, and other stakeholders.
• Partner with CX, MarTech, and IT on website and mobile app enhancements, including UAT and campaign tagging and measurement.
• Recommend opportunities in emerging trends such as AI-powered search and Answer Engine Optimization (AEO).
• Support cross-functional initiatives, social media publishing, and escalated customer inquiries.

Qualifications, Experience, and Skills

We are looking for qualified people with diverse backgrounds and experiences, open minds, and a disciplined work ethic. To bring the future to Honda as a Market Communication Specialistyou must have:

Required Qualifications

• Bachelor's degree.
• 5+ years of experience in digital marketing, media planning, paid search, campaign management, or marketing communications.
• Proven experience managing paid search and multichannel digital media campaigns, including agency partnerships and performance optimization.
• Experience with creative production, asset management, and digital experience projects such as websites, mobile apps, and UAT.
• Experience managing budgets, vendors, and agency relationships.
• Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment.

Preferred Qualifications

• Degree in Marketing or Business.
• Automotive, financial services, or regulated-industry experience.
• Knowledge of marketing technology (analytics, CDPs, tagging), CX principles, and AI-powered search trends such as AEO and AIO.

Key Skills for Success

• Strong analytical skills and exceptional attention to detail.
• Excellent written, verbal, and presentation communication skills.
• Ability to collaborate effectively with agencies, technical teams, business stakeholders, and senior leadership.

Working Conditions

Work Style: 80/20 (4 days in office, 1 day remote) Torrance, CA

location

Travel: 5%

Career Growth

• Advancement Opportunities
• Career Mobility
• Education Reimbursement for Continued Learning
• Training and Development Programs

Additional Offerings

• Tuition Assistance & Student Loan Repayment
• Lifestyle Account
• Childcare Reimbursement Account
• Elder Care Support
• Wellbeing Program
• Community Service and Engagement Programs
• Product Programs

Total Rewards

• Competitive Base Salary (pay will be based on several variables that include, but not limited to geographic location, work experience, etc.)
• Paid Overtime
• Regional Bonus (when applicable)
• Industry-leading Benefit Plans (Medical, Dental, Vision, Rx)
• Paid time off, including vacation, holidays, shutdown
• Company Paid Short-Term and Long-Term Disability
• 401K Plan with company match + additional contribution
• Relocation assistance (if eligible)

Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.