Sr. Marketing Automation Specialist

LeanScale, Inc.; United States; Hybrid; USD 83,000 - 115,000; Full time

Benefits offered by this job

Equity

Hybrid work model

Job summary

Engine is seeking a Sr Marketing Automation Specialist to optimize our marketing tech stack, execute campaigns, and maintain data hygiene across Salesforce and Customer.io. You will collaborate with marketing, sales, and revenue operations to drive growth, build scalable email modules, and improve attribution in a fast-paced, hybrid environment.

You will master tools like Customer.io and Tray.io within 45 days, own end-to-end automation projects, and contribute to pipeline growth with both PLG

Qualifications

• 3–5 years of experience in marketing operations, revenue operations, or a related field.
• Bachelor’s degree in marketing, business, analytics, or a related field (or relevant internship/work experience).
• Demonstrated experience in marketing technology, data analytics, and digital marketing operations.
• Advanced proficiency in Liquid code for dynamic email content, including the ability to build and maintain scalable, reusable email modules.
• Hands-on experience with Salesforce and Customer.io (or similar marketing automation platforms); proficiency in Excel/Google Sheets.
• Highly detail-oriented, analytical, and organized; proven ability to take initiative and drive results independently.
• Ability to own projects end to end — from scoping and execution to delivery — with minimal oversight, in a lite-agile environment with regular check-ins and feedback.
• Excellent verbal and written communication skills, collaboration between technical and non-technical resources.

Responsibilities

• Campaign Operations: Set up, test, and deploy marketing campaigns using our marketing automation platform; build and code emails using HTML and Liquid code.
• Data Management: Maintain accuracy and cleanliness of marketing data within Salesforce and Customer.io; manage lead capture, enrichment workflows, and routing.
• Technology Support: Administer, optimize, and troubleshoot our core marketing technology stack including Customer.io, Salesforce, Clay, Cargo, and Tray.io.
• Reporting & Analytics: Support monthly and ad hoc marketing performance reporting, campaign analysis, and dashboard management.
• Process Improvement: Document and help streamline processes for campaign operations, lead management, and attribution.
• Automation Management: Build, manage, and optimize automation workflows in Tray.io supporting PLG and sales-led motions.
• Cross-functional Collaboration: Partner with growth, sales, and revenue operations to align on campaign execution and programs impact.

Skills

Marketing operations

Salesforce

Customer.io

Liquid code

Data analytics

Email marketing

Project management

Education

Bachelor's degree

Tools

Salesforce

Customer.io

Tray.io

Clay

Cargo

Liquid

Excel

Job description

About Engine

Engine is the AI-native platform for intelligent travel. For a decade, Engine has built the proprietary technology and supply behind modern business travel, serving over 40,000 customers and nearly 2 million travelers, along with leading travel and AI companies that build on Engine's infrastructure. One system powers business travel, group travel, human agents, and AI agents.

That work has earned Engine recognition as TravelTech's Reservation Platform of the Year (2026), a spot on Inc.'s Power Partners list (2026), and one of Built In's Best Places to Work (2020–2026).

We're looking for bold, ambitious people to help redefine how businesses manage and experience travel. Working here, you can expect exponential growth, an ambitious pace, full ownership, and high-caliber colleagues who push you to do the best work of your career. Every hire raises the bar.

Come outpace the ordinary and build the future of travel with us.

About the Role

The Sr Marketing Automation Specialist is a marketing professional who will play a vital role in supporting and optimizing our marketing technology stack, executing campaigns, maintaining data hygiene, and ensuring smooth operational alignment across the marketing function. As a key member of Engine's Marketing Operations team (under the Revenue Operations division), you will partner closely with marketing, sales, and the rest of the revenue operations team to drive exceptional execution of growth initiatives and pipeline growth.

Responsibilities

• Campaign Operations: Set up, test, and deploy marketing campaigns, including email, webinars, and events using our marketing automation platform (Customer.io). This includes building and coding emails using HTML and Liquid code.
• Data Management: Maintain accuracy and cleanliness of marketing data within Salesforce and Customer.io; manage lead capture, enrichment workflows, and routing using Clay and Cargo.
• Technology Support: Administer, optimize, and troubleshoot our core marketing technology stack, including Customer.io (email automation), Salesforce (CRM), Clay and Cargo (data enrichment and activation), and Tray.io (workflow automation).
• Reporting & Analytics: Support monthly and ad hoc marketing performance reporting, campaign analysis, and dashboard management.
• Process Improvement: Document and help streamline processes for campaign operations, lead management, and attribution.
• Automation Management: Build, manage, and optimize automation workflows in Tray.io that support both PLG and sales-led motions, including lead routing, lifecycle triggers, and cross-system data syncs.
• Cross-functional Collaboration: Partner with growth, sales, and revenue operations to align on campaign execution, pipeline quality, and programs impact.

Expectations

• Learn and master our marketing automation, CRM, and related marketing tech in your first 45 days.
• Consistently execute campaign setup, QA, and launch with a high level of accuracy and timeliness from a templatized approach ensuring repeatability and scale and speed
• Proactively surface data quality or process issues and collaborate on solutions.
• Collaborate cross-functionally, showing initiative and accountability in all communications and project work.
• Demonstrate ownership for assigned tasks and mature project management skills (task tracking, meeting deadlines).
• Outcome-focused: build quickly, iterate swiftly and be deliverable-driven.
• Speed is in our DNA so jumping right in and sharing insights, ideas and solutions is expected

What Success Looks Like

• Within 45 days: Full working knowledge of Customer.io and Tray.io ; independently executing campaign builds and QA.
• Within 90 days: Owning at least one automation workflow end to end in Tray.io and maintaining clean, reliable data flows between Salesforce and Customer.io .
• Ongoing: Campaign launches are executed on time, with high accuracy and minimal rework; email modules are scalable and reusable.
• Ongoing: Proactively identifying process gaps and proposing solutions without being asked — a self-starter who drives improvements independently.
• Ongoing: Trusted cross-functional partner to growth, sales, and revenue operations with strong stakeholder feedback.

Required Qualifications

• 3–5 years of experience in marketing operations, revenue operations, or a related field.
• Bachelor’s degree in marketing, business, analytics, or a related field (or relevant internship/work experience).
• Demonstrated experience in marketing technology, data analytics, and digital marketing operations.
• Advanced proficiency in Liquid code for dynamic email content, including the ability to build and maintain scalable, reusable email modules.
• Hands-on experience with Salesforce and Customer.io (or similar marketing automation platforms); proficiency in Excel/Google Sheets.
• Highly detail-oriented, analytical, and organized; proven ability to take initiative and drive results independently.
• Ability to own projects end to end — from scoping and execution to delivery — with minimal oversight, in a lite-agile environment with regular check-ins and feedback.
• Excellent verbal and written communication skills, collaboration between technical and non-technical resources.

Preferred Qualifications

• 4+ experience using marketing automation and CRMs (Customer.io, Salesforce, etc.).
• Experience in Sr. B2B SaaS or technology industry.
• Experience in a blended sales-led/PLG models is a plus.
• Experience in event operations is a plus.
• Experience with Sales Engagement Platforms is a plus.
• Experience with automation and workflow tools such as Tray.io, Zapier, or AI-assisted development tools like Cursor is a plus.
• Experience with AI/LLM tools such as Claude, ChatGPT, Gemini, or similar platforms is a plus.

Compensation

Our compensation packages are based on several factors, including your experience, expertise, and location. In addition to a competitive base salary, all roles receive equity. Depending on the role, total compensation may also include an annual bonus. Your recruiter will share your complete compensation package as you move through the process.

Base Pay Range $83,130 — $115,000 USD The Engine Edge: Perks & Compensation

We believe in rewarding great work with great benefits:

Compensation: Competitive base pay tied to role and experience, with equity for all employees. Some roles are also eligible for bonuses or commissions.

Benefits: Check out our full list at engine.com/culture

Environments for Success: Different roles have different needs in terms of the environments that drive success which is why we have a hybrid-hub model. Whether you are in one of our amazing offices or fully remote, we'll make sure you have what you need to succeed.

Perks and benefits may vary based on employment type, location, and more