Sr. Marketing Associate, B2B

Socket.dev; New York (NY); Hybrid; USD 89,000 - 100,000; Full time

Benefits offered by this job

Incentive bonus

Job summary

Betterment is seeking a resourceful B2B Sr. Marketing Associate to help execute growth strategies for the Betterment at Work business line from our NYC office.

You will own day-to-day marketing execution across email, social, and webinars to build brand awareness, generate leads, and nurture our sales pipeline. This role suits a marketing generalist comfortable moving assets through approvals and drafting email copy.

Qualifications

• Experience building nurture flows for B2B audiences.
• Ability to coordinate live and recorded webinars.
• Drafting compelling email copy for prospect engagement.
• Ability to move creative assets through cross-functional approvals.

Responsibilities

• Execute campaigns across email, social, and webinars to build brand awareness and generate leads.
• Nurture the pipeline of qualified prospects for sales partners.
• Collaborate with Acquisition Marketing and Betterment at Work teams on day-to-day execution.
• Support and improve the marketing engine to drive pipeline efficiency.

Skills

Email marketing

Campaign execution

Lead nurturing

Webinar coordination

Copywriting

Job description

About Betterment:

Betterment is a leading, technology-driven financial services company that offers investing, savings, and retirement solutions for retail investors and investment advisors, as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission, to empower people to build wealth with confidence and ease. We're headquartered in NYC and offer hybrid NY-based positions (four days / week in-office, with no required office days during the summer and winter holidays).

About the Role:

Betterment is seeking a resourceful B2B Sr. Marketing Associate to help execute growth strategies for our rapidly growing Betterment at Work business line.

Working closely with the broader Acquisition Marketing and Betterment at Work teams, you will own the day-to-day execution of campaigns and initiatives across email, social, and webinars that build brand awareness, generate leads, and nurture our pipeline of qualified prospects for our sales partners. This role is ideal for a B2B marketing generalist—someone comfortable building a nurture flow, coordinating a webinar, drafting email copy, and moving creative assets through approvals.

This role is based out of our NYC office. Below we've reflected the base salary range we would offer for this position. Actual salaries may vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Betterment's total compensation package for employees.

• New York City: $89,000 - $99,500

This job may also be eligible for variable compensation in the form of a company incentive bonus.

A Day in the Life:

You will help run the day-to-day marketing execution engine to generate leads and pipeline for Betterment at Work, working across email, social, webinars,