Sr. Marketing Associate

SGS Consulting; California City (CA); On-site; USD 70,000 - 90,000; Full time

Job summary

SGS Consulting in California City is seeking an experienced influencer marketing specialist to plan and execute campaigns across social and paid media. You will collaborate with agencies, manage influencer outreach, and oversee content briefs.

This role requires 3+ years in digital marketing, proficiency with Google Ads, Meta Ads, and TikTok Ads, plus strong Excel/PowerPoint skills. You will coordinate multiple projects, analyze performance data, and support cross-channel creative initiatives.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• 3+ years of professional experience in digital marketing, influencer marketing, or brand partnerships.
• Experience with Google Ads, Meta Ads, and social media marketing.
• Experience collaborating with agencies and influencers.
• Skilled in creating creative briefs and influencer collaborations; knowledge of current social media trends.

Responsibilities

• Collaborate with agency and media partners to plan and execute influencer and paid media campaigns.
• Develop relationships within the digital influencer community and manage influencer outreach.
• Lead influencer and creative briefing for social and paid media campaigns.
• Ensure timely execution of influencer and paid media campaigns with internal teams and agencies.
• Maintain documentation of campaign schedules and assets.
• Support social media content creation for cross-channel marketing initiatives.
• Ensure compliance with company policies and media channel best practices.
• Partner with legal teams for influencer contract negotiations.
• Perform quality assurance on campaign assets.
• Measure, analyze, and report on influencer and paid media campaign performance.
• Work with managers to optimize campaigns based on performance data.
• Assist with invoicing and billing for campaigns.

Skills

Influencer marketing

Google Ads

Meta Ads

TikTok Ads

SEO/SEM

Digital media trends

Excel

PowerPoint

Communication skills

Project management

Education

Bachelor's degree

Job description

Job Responsibilities:

• Agency and Influencer Collaboration: Collaborate with agency and media partners to plan and execute influencer and paid media campaigns. Develop relationships within the digital influencer community and manage influencer outreach. Execute influencer giftings, managing lists, and fulfillment.
• Collaborate with agency and media partners to plan and execute influencer and paid media campaigns.
• Develop relationships within the digital influencer community and manage influencer outreach.
• Execute influencer giftings, managing lists, and fulfillment.
• Campaign Briefing and Implementation: Lead influencer and creative briefing for social and paid media campaigns. Ensure the timely execution of influencer and paid media campaigns in collaboration with internal teams and agencies. Maintain updated documentation of campaign schedules and assets. Support social media content creation for cross-channel marketing initiatives.
• Lead influencer and creative briefing for social and paid media campaigns.
• Ensure the timely execution of influencer and paid media campaigns in collaboration with internal teams and agencies.
• Maintain updated documentation of campaign schedules and assets.
• Support social media content creation for cross-channel marketing initiatives.
• Compliance and Quality Assurance: Ensure compliance with company policies and media channel best practices. Partner with legal teams for influencer contract negotiations. Perform quality assurance on campaign assets.
• Ensure compliance with company policies and media channel best practices.
• Partner with legal teams for influencer contract negotiations.
• Perform quality assurance on campaign assets.
• Reporting and Analysis: Measure, analyze, and report on influencer and paid media campaign performance. Work with managers to optimize campaigns based on performance data. Assist with invoicing and billing for campaigns.
• Measure, analyze, and report on influencer and paid media campaign performance.
• Work with managers to optimize campaigns based on performance data.
• Assist with invoicing and billing for campaigns.

Skills:

• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
• Experience with Google Ads, Meta Ads, TikTok Ads, and SEO/SEM.
• Understanding of influencer marketing and digital media trends.
• Strong knowledge of influencer segments (nano, micro, mid-tier, macro, mega).
• Creative, detail-oriented, and organized.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and work both independently and in teams.

Education/Experience:

• Bachelor's degree required.
• 3+ years of professional experience in digital marketing, influencer marketing, or brand partnerships.
• Experience with Google Ads, Meta Ads, and social media marketing.
• Experience working with agencies and influencers.
• The ideal candidate should be skilled in digital marketing, creative briefs, and influencer collaborations, with experience in Google Ads, Meta Ads, and social media trends.
• This role requires strong organizational skills, creativity, and the ability to manage multiple projects.