Sr. Manager, Wholesale Marketing, HOKA Sport & Outdoor

Deckers Brands; Massachusetts; Remote; USD 145,000 - 155,000; Full time

Job summary

A leading outdoor apparel company is seeking a Senior Manager for Wholesale Marketing to develop and execute innovative marketing strategies. This role requires collaboration with cross-functional teams and building strong relationships with wholesale partners. The ideal candidate has over 8 years of marketing experience, preferably in the sport or outdoor sector, excellent leadership qualities, and a passion for brand excellence. Competitive salary range between $145,000 - $155,000.

Benefits

Competitive Pay and Bonuses

Financial Planning and wellbeing

Time away from work

Extras, discounts and perks

Growth and Development

Health and Wellness

Qualifications

• 8+ years related marketing experience in the footwear, sport, outdoor or run industry.
• Experienced in 360 wholesale marketing.
• Strong leadership skills with over 4 years of team management experience.

Responsibilities

• Lead the development of seasonal campaigns for Sport & Outdoor.
• Build and maintain relationships with wholesale accounts.
• Analyze market trends and consumer insights.

Skills

Brand marketing

Relationship building

Strategic thinking

Project management

Market analysis

Presentation skills

Team leadership

Education

Bachelor's degree in Marketing or related field

Job description

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title: Sr. Manager, Wholesale Marketing, HOKA Sport & Outdoor

Reports to: Director, Wholesale Marketing, HOKA Performance

Location: United States (Remote)

Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington.

The Role

As the Senior Manager of Wholesale Marketing for HOKA Sport & Outdoor, you will lead the development and execution of innovative marketing strategies that drive brand awareness and sales growth across the Sport & Outdoor wholesale channels. You will collaborate closely with cross-functional teams to ensure alignment and consistency in brand messaging and positioning. Your expertise will be crucial in ensuring the successful launch of marketing campaigns, development of long term account strategies, and in building strong relationships with our wholesale partners.

This individual must have a deep understanding of how to merge brand and wholesale account goals, and consumer insights into commercially impactful and brand building marketing plans. They need to influence and sell-in new ideas that will translate into ground breaking campaigns within the digital, in-store and experiential touchpoints of the Sport & Outdoor wholesale accounts. This individual should be creative, energized, extremely organized, and a proven leader for internal and external partners.

We celebrate diversity of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

• Lead the Sport & Outdoor marketing team in developing seasonal campaigns and long-term account planning.
• Develop new, creative ideas and innovative ways to partner with our wholesale accounts.
• Build and maintain strong relationships with Sport & Outdoor accounts through regular alignment meetings and strategy sessions.
• Manage and progress partnerships with wholesale partners, including pitching and landing new ideas.
• Develop account-level strategies, annual planning, and ongoing business analysis in partnership with HOKA sales counterparts.
• Collaborate with sales counterparts to analyze the current business and develop seasonal plans and long term strategies
• Collaborate with cross-functional NA Marketing team members to align wholesale account plans with NA Marketing strategy.
• Travel to meet with wholesale partners, attend seasonal planning meetings, and key brand events.

Who You Are

• 8+ years related marketing experience on the brand or retailer side, preferably in the footwear, sport, outdoor or run industry
• Experienced in 360 wholesale marketing with a strong understanding of the sport and outdoor categories.
• Expertise leading projects and creating marketing campaigns within a national retailer wholesale environment, both digital and in-store
• Comfortable presenting to senior members of partner organizations
• A strategic thinker with the ability to develop and execute innovative marketing strategies.
• Excellent at building and progressing relationships with external partners and stakeholders.
• Skilled in analyzing market trends and consumer insights.
• A strong leader with over 4 years of experience managing and developing a team.
• Highly organized with the ability to manage multiple projects and priorities.
• Previous experience organizing and supporting wholesale marketing initiatives with Dick’s Sporting Goods, REI or similar accounts
• Passionate about the HOKA brand and its mission.

What We’ll Give You

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$145,000 - $155,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.