Sr. Manager, Web Strategy & Experience

Colgate-Palmolive; City of Rochester (NY); Hybrid; USD 155,000 - 180,000; Full time

Benefits offered by this job

Medical, dental & vision

401(k) with company match

Paid holidays

Hybrid work model

Job summary

Colgate-Palmolive is seeking a high-energy Sr. Manager, Web Strategy & Experience to drive the North America web ecosystem across Colgate.com, Tomsofmaine.com, and hello-products.com.

You will lead a team, partner with Marketing, Global IT, and Knowledge Management, and oversee external agencies to deliver scalable web initiatives. The role emphasizes SEO/GEO, AI readiness, data capture, and platform integration to maximize brand visibility and commercial performance.

Qualifications

• Education: Bachelor’s degree in Marketing, Digital Marketing, Business, or related field.
• Experience: 10+ years in digital marketing, DTC operations, and website ecosystem management.
• Leadership: Cross-functional matrix team leadership with agency partners and digital support resources.
• Search & AI Readiness: Deep knowledge of SEO, GEO/LLM shifts, AEO, and technical search capabilities.
• Technical & Platform acumen: Understanding of CMS platforms, shared tech stacks, information architecture, UX/UI, and web performance with IT.
• Commercial & Data Insight: Experience with digital commerce, P&L, demand planning, 1st-party data, and analytics.

Responsibilities

• Develop and own the NA website strategy and roadmap for DTC and brand platforms.
• Collaborate with IT to leverage shared tech stack and scale capabilities enterprise-wide.
• Drive data capture and consumer intelligence across web properties.
• Oversee budget, resources, and agency performance for digital ops.
• Incubate concepts with Global and NA innovation teams; scale AI-enabled testing and personalization.

Skills

Digital marketing

DTC operations

Website ecosystem

SEO and GEO

CMS platforms

Data analytics

Education

Bachelor’s degree in Marketing, Digital Marketing, Business, or related field

Tools

CMS platforms

Job description

Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.
Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.
Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.
A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Travel Required?: Travel - up to 10% of time

Posting Start Date: 10/30/26

Hybrid

No Relocation Assistance Offered
Job Number#177123 - New York, New York, United States
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values–Caring, Inclusive, and Courageous–we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

At Colgate-Palmolive, Digital Transformation is at the heart of how we connect with consumers. We are seeking a high-energy, strategic leader to serve as Sr. Manager, Web Strategy & Experience , driving the evolution, integration, and operational growth of our North American web ecosystem.

Overseeing a network of 20+ websites and DTC businesses, including flagship properties like Colgate.com, Tomsofmaine.com, and hello-products.com, this role follows a tiered prioritization framework to drive a cohesive web strategy while unlocking portfolio synergies across content, technology platforms, consumer data, DTC capabilities, and AI search readiness.

You will direct a team of digital support resources and collaborate closely with North America Marketing, Global IT, Scientific Affairs, Knowledge Management, and external agencies to advocate for divisional strategic needs, shape global platform capabilities, and maximize brand visibility across modern AI LLMs.

Key Responsibilities

Generative Engine Optimization (GEO) & Search Strategy

Partner with the North America GEO lead to establish a strategic roadmap across site technology and content architectures to maximize brand visibility within AI models, LLMs, and search engines.

Define and oversee the execution of SEO/GEO frameworks across other web platforms and external discovery channels (e.g., Reddit, Wikipedia) to feed generative search sources.

Partner with GDIO, Scientific Affairs, Knowledge Management and Legal teams to ensure the publication of high-quality, scientifically sound, and compliant brand content.

Partner closely with PR, IBE, EOC, and other cross-functional stakeholders to align web initiatives with broader business priorities.

Direct a team of digital support resources (including business partners and possible direct reports) and manage external agency performance to oversee end-to-end workflows, maintain site governance, and drive search optimization efforts.

Platform Integration & Roadmap

Own the unified North America website strategy and roadmap aligning DTC and brand platforms with broader business objectives and digital marketing initiatives.

Partner cross-functionally with GIT to leverage efficiencies across a shared technology stack, streamline tools, and scale capabilities enterprise-wide.

Drive 1st-party and user data capture across all web properties to feed the broader audience data strategy and expand our consumer intelligence assets.

Operations, Demand Planning & Merchandising

Maintain operational discipline and P&L oversight across DTC and brand web channels.

Drive demand planning, site merchandising, and digital commerce operations to preserve margin and maintain operational stability.

Uncover and bridge user journey gaps across touchpoints to deliver friction-free digital brand experiences.

Manage budget, resource allocation, and oversight for extended agency and freelancer networks.

Incubation & Innovation Testbed

Develop a pipeline of incubation concepts through collaboration with Global and North America innovation teams for a learning framework.

Scale A/B testing and personalization capabilities across digital touchpoints to capture authentic consumer behavior and share learnings as we scale new product concepts.

Track real-world behavioral insights from pilots and package key learnings to scale across the global organization.

Required Qualifications

Education: Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.

Experience : 10+ years of experience in digital marketing, DTC operations, and website ecosystem management.

Preferred Qualifications

Leadership: Demonstrated ability to lead cross-functional matrix teams, agency partners, and dedicated digital support resources (with potential direct reports), effectively delegating execution to maintain a strategic focus.

Search & AI Readiness: Deep knowledge of SEO, GEO/LLM search shifts, AEO, and technical search engine capabilities.

Technical & Platform acumen: Hands-on understanding of CMS platforms, shared tech stacks, information architecture, functional UX/UI, and web performance optimization in close partnership with IT departments.

Commercial & Data Insight: Experience with digital commerce/DTC operations, P&L management, demand planning, 1st-party audience data collection, and analytics.

Compensation and Benefits
Salary Range $155,000.00 - $180,000.00 USD
Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.
Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.
Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
For additional Colgate terms and conditions, please click here .